シラバス Syllabus

授業名 Leading Mindful Digitalization (Summer Program)
Course Title Leading Mindful Digitalization (Summer Program)
担当教員 Instructor Name Louie Wong
コード Couse Code NUC601_N21A
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2021 UG Nisshin Spring Intensive

授業の概要 Course Overview

Instructors: Prof. Louie Wong, Prof. Ricardo Lim, Prof. Tak Yin Hui, Prof. Dan Qin
Presenters: Mr. Norbert Gehrke, Prof. Ted Katagi

Schedule: August 21st, 23rd - 27th (class hours will be according to JST, more below)

Course Overview:
Digital transformation is the major force driving the enhancement of quality, promotion of efficiency, and reinvention of profit models in organizations today. With the rise and fall of industries and businesses determined by success or failure to implement creative digital solutions effectively, a number of key concerns about digitalization have become the focus of discussion in management education. In order to maintain a competitive edge and to create a sustainable value, organizations not only have to position themselves within the digital space to make the most of the newest tools and technologies available to them; they must also adapt to the ways in which digitalization has influenced the expectations of end users, clients, and customers.
The objective of this program is to instill a design thinking framework necessary for assessing the value of new technologies and the needs of both internal and external customers, targeting implementation efforts, and evolving organizations beyond the age of digital transformation. In progressing toward this goal, Frontier-Spirited participants will explore recent shifts, anticipate future trends, evaluate the strategic direction and management practices of global industry leaders, and propose an innovative and ethical digital transformation strategy to grow and sustain value.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes

- Understand the role of technologies in business transformation
- Anticipate challenges and opportunities for digital positioning
- Evaluate processes and practices in light of the new normal
- Empower targeted value propositions with better data
- Manage the process of a mindful digitalization

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

- This course will be made up of 4 lectures, 3 presentations, and a group project:
- The lectures will provide participants with frameworks for identifying the actors and forces driving the digital transformation process in order to spur group and class-wide discussion, through which participants will develop their thought leadership on the major themes and articulate new ideas;
- The presentations will provide insights into specific topics and tools from experts who have extensive industry experience;
- The group project will develop intercultural & decision-making competencies while giving participants of all backgrounds the opportunity to work together as a structured team under the leadership of selected members.

授業スケジュール Course Schedule


Course Schedule:
Day 0 PM Orientation & Welcome Party

Day 1 AM AI to Drive Digital Transformation
Day 1 PM Digitalization: Leveraging Technology for Business Transformation, Prof. Wong

Day 2 AM Bits & Blocks: Digital Finance, Mr. Norbert Gehrke
Day 2 PM Designing Digital: Empathy, Ideation, Prototyping for Customers, Prof. Lim

Day 3 AM Cultural Experience
Day 3 PM Digital Leadership and the New Normal, Prof. Hui

Day 4 AM Building a Digital Marketing Proposition, Prof. Ted Katagi

Day 4 PM Understanding Consumer Behavior: the Power of Rich Data, Prof. Qin

Day 5 AM Group Project Work
Day 5 PM Group Project Presentation

Duration (JST):
Orientation & Welcome Party 100 mins. 05:00 PM onwards
Presentations 100 mins. each 11:20 AM - 01:00 PM
Cultural Experience 100 mins. 11:20 AM - 01:00 PM
Lectures 200 mins. each 01:50 PM - 05:20 PM
Group Project 400 mins. 11:00 AM - 05:00 PM







成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
予習レポート Preparation Report 0 %
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
ケース試験 Case Exam 0 %
参加者による相互評価 Peer Assessment 0 %
シミュレーション成績 Simulation 0 %
小テスト Quizzes / Tests 40 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

As an intensive/project course, the final grade will not be taken into account for the GPA.

Quizzes/Tests = Group Project

Group Project: Each group will choose an existing organization and propose a digital transformation to create a new value proposition in light of the new normal. The evaluation will be carried out on the basis of the feasibility, originality, and value of the proposed solution, as well as the structure of the presentation.

Final Report: Each member of the group will submit a 2-page reflection report reviewing their group project, detailing their individual perspective on the organization of the group’s work, the process and value of their group’s proposal.

使用ケース一覧 List of Cases


教科書 Textbook

  • 配布資料

参考文献・資料 Additional Readings and Resource

Digitalization: Leveraging Technology for Business Transformation, Prof. Wong
Case (IMD): Tetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage
Digital Transformation Is Not About Technology
How the Meaning of Digital Transformation Has Evolved
How COVID-19 Has Pushed Companies Over the Technology Tipping Point—and Transformed Business Forever

Designing Digital: Empathy, Ideation, Prototyping for Customers, Prof. Lim
Case (LBS): M-Kopa Solar: Using Digital Disruption to Connect the World’s Poor
Reading: Empathy Mapping: The First Step in Design Thinking

Digital Leadership and the New Normal, Prof. Hui
Case (ARC): Fujitsu's 'Work Life Shift' Initiative: Harbinger of a New Work Model?
Remote First at Quora
After Announcing Twitter’s Permanent Remote-Work Policy, Jack Dorsey Extends Same Courtesy To Square Employees
JPMorgan Chase Recalls Some Employees Back To The Office

Understanding Consumer Behavior: the Power of Rich Data, Prof. Qin
Case (INSEAD): Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence

授業調査に対するコメント Comment on Course Evaluation

担当教員のプロフィール About the Instructor 

Louie Wong is a Professor at NUCB Business School, Graduate School of Management. He is an active researcher and educator with extensive teaching, research, and industry experience. Louie received his Ph.D. degree in Information Systems from City University of Hong Kong. He also holds an MBA degree, a Bachelor and a Master of Science degrees in Computer Science. Before joining NUCB Business School, Louie was a Visiting Fellow at City University of Hong Kong. In the last 15 years, Louie has designed and taught various undergraduate and graduate business courses in Hong Kong and Japan.

Louie's research interests include management information systems, digital transformation, blockchain, social media, knowledge management, supply chain management, information security, and action research. He currently serves as an Associate Editor for Information Systems Journal. His research has been published in prominent international peer-reviewed journals and proceedings of conferences.

(実務経験 Work experience)

Besides, Louie is also a seasoned business executive with decades of industry experience in the Asia Pacific region. Prior to his academic career, Louie served in various senior management positions at leading multinational companies such as Digital Equipment Corporation (DEC), Compaq, Check Point Technologies, and Citrix. His last industry position was the Chief Marketing Officer of a listed company in the new media industry.

Refereed Articles

  • (2021) The coordination of workarounds: Insights from responses to misfits between local realities and a mandated global enterprise system. Information & Management 0378-7206
  • (2021) The ethics of action research participation. Information Systems Journal 1365-2575
  • (2018) Knowledge sharing in a global logistics provider: An action research project. Information & Management 55(5): 0378-7206
  • (2016) Web 2.0 and Communication Processes at Work: Evidence From China. IEEE Transactions on Professional Communication 59(3): 0361-1434
  • (2016) Using interactive systems for knowledge sharing : The impact of individual contextual preferences in China. Information & Management 53(2): 0378-7206

Refereed Proceedings

  • (2020). Beneficial Non-Compliance with Inadequate Information Systems. International Conference on Information Systems (ICIS) 2020 Proceedings .International Conference on Information Systems (ICIS) 2020. 1. 3. India
  • (2019). Adopted Globally but Unusable Locally: What Workarounds Reveal about Adoption, Resistance, Compliance and Non-Compliance. Proceedings of the 27th European Conference on Information Systems (ECIS) .27th European Conference on Information Systems (ECIS 2019). 1. 3. Stockholm, Sweden
  • (2014). Designing Artifacts for Systems of Information. Information Systems and Global Assemblages, Springer New York LLC .IFIP WG 8.2 Working Conference on Information Systems and Organizations, IS&O 2014. 1. 3. Auckland, New Zealand
  • (2014). The mediating role of Guanxi network and communication performance in transforming Web 2.0 technologies usage to work performance: An empirical study in China. Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand .25th Australasian Conference on Information Systems. 1. 3. Auckland, New Zealand
  • (2014). Contextual preferences and network-based knowledge sharing in China. AMCIS 2014 Proceedings .20th Americas Conference on Information Systems, AMCIS 2014.. 1. 3. Savannah, GA, United States