| 授業名 | Strategic Management |
|---|---|
| Course Title | Strategic Management |
| 担当教員 Instructor Name | Sung Soo Eric Kim |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2026 UG Nisshin Term4 |
| コード Course Code | NUC482_N26B |
授業の概要 Course Overview
Mission Statementとの関係性 / Connection to our Mission Statement
This course supports the Mission Statement of Nagoya University of Commerce & Business by developing students who can reason about why some firms succeed where others fail, and act on that reasoning. Students take the position of general managers making decisions with incomplete information and real consequences. Cases span Ireland, the United States, Spain, and Korea, so that students practice analyzing competition in different institutional settings and reasoning across the boundary between the new era of Asia and the rest of the world. In requiring students to commit to a position and defend it under challenge, the course cultivates the Frontier Spirit the mission calls for.
授業の目的(意義) / Importance of this course
Firms in the same industry, facing the same customers and the same technology, earn persistently different returns. Strategic management studies why.
By studying this course, students will deepen their ability to answer that question for a specific firm rather than in the abstract. The course works outward from the industry and inward to the firm: what structure permits, what position a firm occupies within it, what resources make that position defensible, how rivals respond, what businesses a firm should be in, and what happens when the technology underneath the whole arrangement changes.
The course is taught entirely through the case method. There are no lectures in the conventional sense. Each session centers on a real company facing a real decision, and students take the position of the executives who had to decide without knowing how it would turn out. Class time is spent building an argument collectively: students take positions, defend them under questioning, and revise them when a classmate's reasoning proves stronger. The instructor directs that inquiry rather than delivering conclusions. Frameworks and concepts emerge from the discussion rather than preceding it.
Several cases contain financial and operating data. Students should work with the numbers, not just the narrative.
By studying this course, students will deepen their ability to answer that question for a specific firm rather than in the abstract. The course works outward from the industry and inward to the firm: what structure permits, what position a firm occupies within it, what resources make that position defensible, how rivals respond, what businesses a firm should be in, and what happens when the technology underneath the whole arrangement changes.
The course is taught entirely through the case method. There are no lectures in the conventional sense. Each session centers on a real company facing a real decision, and students take the position of the executives who had to decide without knowing how it would turn out. Class time is spent building an argument collectively: students take positions, defend them under questioning, and revise them when a classmate's reasoning proves stronger. The instructor directs that inquiry rather than delivering conclusions. Frameworks and concepts emerge from the discussion rather than preceding it.
Several cases contain financial and operating data. Students should work with the numbers, not just the narrative.
学修到達目標 / Achievement Goal
By the end of this course, students will be able to,
Knowledge and Understanding: Explain why firms in the same industry earn different returns, and distinguish strategy from operational effectiveness,
Specialized Skills: Analyze an industry's structure and the profitability it permits; assess a firm's competitive position and the trade-offs that make it defensible; identify which of a firm's resources are genuinely hard to imitate; anticipate how rivals will respond to a move; evaluate whether a corporate parent adds value to the businesses it owns,
General Abilities: Analyze an unstructured business situation, work with quantitative evidence, identify the decision that must actually be made, and take a defensible position under incomplete information; argue persuasively in a demanding discussion environment,
Attitudes: Approach strategy as a set of choices with costs rather than a list of aspirations, and accept that a real position requires giving something up.
Knowledge and Understanding: Explain why firms in the same industry earn different returns, and distinguish strategy from operational effectiveness,
Specialized Skills: Analyze an industry's structure and the profitability it permits; assess a firm's competitive position and the trade-offs that make it defensible; identify which of a firm's resources are genuinely hard to imitate; anticipate how rivals will respond to a move; evaluate whether a corporate parent adds value to the businesses it owns,
General Abilities: Analyze an unstructured business situation, work with quantitative evidence, identify the decision that must actually be made, and take a defensible position under incomplete information; argue persuasively in a demanding discussion environment,
Attitudes: Approach strategy as a set of choices with costs rather than a list of aspirations, and accept that a real position requires giving something up.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
By completing this course, students will gain,
The ability to analyze an industry's structure and explain the profitability it permits, using the five forces as a diagnostic rather than a checklist,
A method for assessing a firm's competitive position and identifying the trade-offs that make it defensible,
The ability to distinguish resources and capabilities that are genuinely hard to imitate from those that merely appear so,
Practice in anticipating competitor response — reading intent from observable action, and judging commitment and credibility,
A framework for evaluating corporate scope: whether to diversify, whether to integrate, and whether a parent adds value to what it owns,
An understanding of why incumbents fail at the moment they look strongest, and of disruption as a specific mechanism rather than a synonym for change,
Experience working with financial and operating data to support a strategic argument.
The ability to analyze an industry's structure and explain the profitability it permits, using the five forces as a diagnostic rather than a checklist,
A method for assessing a firm's competitive position and identifying the trade-offs that make it defensible,
The ability to distinguish resources and capabilities that are genuinely hard to imitate from those that merely appear so,
Practice in anticipating competitor response — reading intent from observable action, and judging commitment and credibility,
A framework for evaluating corporate scope: whether to diversify, whether to integrate, and whether a parent adds value to what it owns,
An understanding of why incumbents fail at the moment they look strongest, and of disruption as a specific mechanism rather than a synonym for change,
Experience working with financial and operating data to support a strategic argument.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 9 産業と技術革新の基盤をつくろう(Industry, Innovation and Infrastructure)
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 0 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 100 % |
| フィールドメソッド Field Method | 0 % | |
| 合計 Total | 100 % | |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
I. Prerequisites for the Course
Students are expected to dedicate 2 to 4 hours of preparation before each case.
Pre-Class Preparation
Every case is distributed in advance. No case materials are handed out during class. Where a case comes in several parts — (A), (B) — all parts are assigned and read together as one package before the session.
Read the assigned case in advance and come prepared to take a position and defend it. Where a case includes exhibits, work through the numbers before class.
Cold calls are a standard and graded part of this classroom.
Post-Class Review
Revisit the frameworks that emerged in discussion and apply them to a firm of your own choosing, in preparation for the final report.
Assignment questions are issued for every case in a separate assignment sheet. A laptop is required.
II. Final Report
Case to be used: all cases. Assignment: synthesize what you have learned across the cases discussed in class and build a strategic analysis and recommendation. Detailed instructions will be announced during the course. Individually written and individually graded; students may research and discuss together, but every submission is the student's own work. Submission Deadline: 11:00 pm on the final class day. Submission Method: via Google Classroom (within 20 A4 pages, Times New Roman 12pt, double-spaced, PDF).
III. Feedback
There is no written preparatory report in this course. Feedback is given in three ways. First, contribution is acknowledged and challenged in class as discussion proceeds — this is the primary feedback mechanism of the case method, and it is continuous. Second, each student receives an individual written comment on the quality of their class contribution at the midpoint of the term, so that there is time to act on it before the final grade. Third, the final report receives written comments through Google Classroom on submission. No work is due after the course ends.
Students are expected to dedicate 2 to 4 hours of preparation before each case.
Pre-Class Preparation
Every case is distributed in advance. No case materials are handed out during class. Where a case comes in several parts — (A), (B) — all parts are assigned and read together as one package before the session.
Read the assigned case in advance and come prepared to take a position and defend it. Where a case includes exhibits, work through the numbers before class.
Cold calls are a standard and graded part of this classroom.
Post-Class Review
Revisit the frameworks that emerged in discussion and apply them to a firm of your own choosing, in preparation for the final report.
Assignment questions are issued for every case in a separate assignment sheet. A laptop is required.
II. Final Report
Case to be used: all cases. Assignment: synthesize what you have learned across the cases discussed in class and build a strategic analysis and recommendation. Detailed instructions will be announced during the course. Individually written and individually graded; students may research and discuss together, but every submission is the student's own work. Submission Deadline: 11:00 pm on the final class day. Submission Method: via Google Classroom (within 20 A4 pages, Times New Roman 12pt, double-spaced, PDF).
III. Feedback
There is no written preparatory report in this course. Feedback is given in three ways. First, contribution is acknowledged and challenged in class as discussion proceeds — this is the primary feedback mechanism of the case method, and it is continuous. Second, each student receives an individual written comment on the quality of their class contribution at the midpoint of the term, so that there is time to act on it before the final grade. Third, the final report receives written comments through Google Classroom on submission. No work is due after the course ends.
授業スケジュール Course Schedule
第1日(Day1)
This course is conducted through the case method, class discussion, and problem-finding and problem-solving work, in a bidirectional exchange between instructor and students and a multidirectional exchange among students.What Strategy Is
Why firms in the same industry earn different returns. Strategy against operational effectiveness. The general manager's problem: choosing which problems the firm should solve at all. Trade-offs as the substance of a position — what a firm gives up in order to be good at something.
●使用するケース
Cases Required — both parts are read together:Rivkin, J. W. (2000, revised 2007). Dogfight over Europe: Ryanair (A) (Harvard Business School Case No. 700-115-PDF-ENG). Harvard Business School Publishing.
Rivkin, J. W. (2000). Dogfight over Europe: Ryanair (B) (Harvard Business School Supplement No. 700-116-PDF-ENG). Harvard Business School Publishing.
Pre-class reading (not lectured):
Porter, M. E. (1996). What is strategy? Harvard Business Review.
第2日(Day2)
Industry AnalysisWhether an industry is worth competing in. Industry structure and the profitability it permits. The five forces as a diagnostic rather than a checklist. Strategic groups. How structure shifts over time, and how to read an industry from financial data.
●使用するケース
Cases Required:Yoffie, D. B., & Kim, R. (2010, revised 2011). Cola wars continue: Coke and Pepsi in 2010 (Harvard Business School Case No. 711-462-PDF-ENG). Harvard Business School Publishing.
Pre-class reading (not lectured):
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review.
第3日(Day3)
Competitive PositioningCompete on cost or on differentiation, and how far. Cost leadership, differentiation, focus. Why attempting both usually fails. What makes a position defensible. Willingness to pay against cost to serve, and where the activities that create a cost advantage actually sit.
●使用するケース
Cases Required:Bradley, S. P., & Ghemawat, P. (1994, revised 2002). Wal-Mart Stores, Inc. (Harvard Business School Case No. 794-024-PDF-ENG). Harvard Business School Publishing.
第4日(Day4)
Resources and CapabilitiesWhich of a firm's strengths are actually hard to copy. The resource-based view and core competences. Why some advantages persist and others erode. Imitability, substitutability, and how rivals actually attempt copying. Capabilities as accumulated rather than bought.
●使用するケース
Cases Required:Ghemawat, P., & Nueno, J. L. (2003, revised 2006). ZARA: Fast fashion (Harvard Business School Case No. 703-497-PDF-ENG). Harvard Business School Publishing.
第5日(Day5)
Competitive DynamicsMove, or anticipate the rival's move. Entry and entry deterrence. Price competition and how it starts. Reading competitor intent from observable action. Commitment and credibility. Capacity and preemption. Whether two strong players can coexist in one market.
●使用するケース
Cases Required:Elberse, A., & Cody, M. (2019, revised 2020). The video-streaming wars in 2019: Can Disney catch Netflix? (Harvard Business School Case No. 519-094-PDF-ENG). Harvard Business School Publishing.
第6日(Day6)
Corporate StrategyWhat businesses should this firm be in, and what should it own? Diversification and whether the parent adds value. Vertical integration and the make-or-buy decision. Firm boundaries. Acquisitions and why most destroy value — and what makes the exceptions exceptional.
●使用するケース
Cases Required:Alcacer, J., Collis, D. J., & Furey, M. (2009, revised 2021). The Walt Disney Company and Pixar Inc.: To acquire or not to acquire? (Harvard Business School Case No. 709-462-PDF-ENG). Harvard Business School Publishing.
第7日(Day7)
Innovation and DisruptionWhy incumbents fail at the moment they look strongest. Disruption as a specific mechanism rather than a synonym for change. Business model innovation as the harder half. Convergence: what happens when the boundaries between product categories dissolve. Artificial intelligence as the current instance of this problem.
●使用するケース
Cases Required:Lakhani, K. R., Iansiti, M., & Herman, K. (2014, revised 2015). Samsung Electronics: TV in an era of convergence (Harvard Business School Case No. 614-034-PDF-ENG). Harvard Business School Publishing.
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
By university policy, active class participation is a fundamental component of this course and accounts for 70% of the final grade. In assessing class participation, emphasis will be placed on the quality of contributions rather than mere frequency. Thoughtful engagement in discussions — demonstrating logical reasoning and deep insights — will be valued over simply sharing facts, paraphrasing, or summarizing previous points.
Where a case contains financial or operating data, arguments supported by that evidence are valued above arguments that ignore it.
Cold calls are a standard and graded part of this classroom. Students who do not participate in discussion cannot learn by this method, and their grade will reflect that.
The final report is graded on the strength of original reasoning, not on summary. It is important to deliver your own thoughts and critical reasoning, built on the cases discussed in class.
Turning in the assignment with imperfect English is fine. Using generative AI to write your report is strictly prohibited; if I judge that AI wrote a report, it will receive zero points.
All grading is individual. Students may research and discuss together, but every submission is the student's own work.
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 70 % |
| クラス貢献度合計 Class Contribution Total | 70 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 30 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
Students are expected to study the case assigned for each week.By university policy, active class participation is a fundamental component of this course and accounts for 70% of the final grade. In assessing class participation, emphasis will be placed on the quality of contributions rather than mere frequency. Thoughtful engagement in discussions — demonstrating logical reasoning and deep insights — will be valued over simply sharing facts, paraphrasing, or summarizing previous points.
Where a case contains financial or operating data, arguments supported by that evidence are valued above arguments that ignore it.
Cold calls are a standard and graded part of this classroom. Students who do not participate in discussion cannot learn by this method, and their grade will reflect that.
The final report is graded on the strength of original reasoning, not on summary. It is important to deliver your own thoughts and critical reasoning, built on the cases discussed in class.
Turning in the assignment with imperfect English is fine. Using generative AI to write your report is strictly prohibited; if I judge that AI wrote a report, it will receive zero points.
All grading is individual. Students may research and discuss together, but every submission is the student's own work.
配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials
- ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器(例:スマートフォン、ノートパソコン)の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
- 配布教材(ケースを含む)は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織(生成AI を含む)に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
- 詳細は「教室における電子機器の利用マナー・教材の適切な利用に関するガイドライン」を確認のうえ、教員の指示に従い、責任をもって遵守してください。
- Active participation and shared learning is at the core of the case method learning. Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
- Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class. Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author's permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.
- Please refer to the "Classroom Technology Guidelines / Guidelines for Properly Using Course Materials" for details, and follow the instructor's directions. You are expected to comply with these guidelines responsibly.
教科書 Textbook
- N/A「N/A」N/A(N/A)
参考文献・資料 Additional Readings and Resource
N/A
授業調査に対するコメント Comment on Course Evaluation
Newly Assigned Course