シラバス Syllabus

授業名 AI Strategy for Business
Course Title AI Strategy for Business
担当教員 Instructor Name Sung Soo Eric Kim
科目ナンバリングコード Course Numbering Code
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree BBA
開講情報 Terms / Location 2026 UG Nisshin Term3
コード Course Code NUC480_N26B
メジャー Major

授業の概要 Course Overview

Mission Statementとの関係性 / Connection to our Mission Statement

This course supports the Mission Statement of Nagoya University of Commerce & Business by developing students who can judge, rather than merely adopt, new technology. Students are placed in the position of executives deciding whether and where artificial intelligence belongs in a firm. They are required to defend those judgments publicly and revise them under challenge. Cases are drawn from firms competing in the United States, Europe, India, Sweden, Singapore, and Japan, so students practice reasoning across the boundary between the new era of Asia and the rest of the world. By requiring students to reach conclusions with incomplete information and take responsibility for them, the course cultivates the Frontier Spirit and the ethical, innovative leadership the mission calls for.

授業の目的(意義) / Importance of this course

Artificial intelligence is reshaping how firms compete, how industries are structured, and how work is organized. Understanding this shift requires an integrative grasp of three domains that are rarely taught together: AI, strategy, and operations.

By studying this course, students will deepen their ability to reason as decision-makers rather than as technologists. The course assumes no technical background and does not teach students how to build AI systems. It trains them instead to,

- Judge whether AI is the right solution to a given business problem,
- Identify where in a firm's value chain AI can and cannot create value,
- Decide whether to build a capability, buy it, or partner for it,
- Understand what an organization must change to make AI work.

The course is taught entirely through the case method. There are no lectures in the conventional sense. Each session centers on a real company facing a real decision, and students take the position of the executives who had to decide without knowing how it would turn out. Class time is spent building an argument collectively: students take positions, defend them under questioning, and revise them when a classmate's reasoning proves stronger. The instructor directs that inquiry rather than delivering conclusions. Frameworks and concepts emerge from the discussion rather than preceding it.

学修到達目標 / Achievement Goal


- Knowledge and Understanding: Explain in plain language what current AI technologies can and cannot do, and why this matters strategically,

- Specialized Skills: Analyze a firm's value chain to locate where AI could create or capture value, using the codifiability of each activity as the criterion; evaluate and prioritize candidate AI projects; decide whether to build, buy, or partner for a capability and explain the consequences for the firm's boundaries,

- General Abilities: Analyze an unstructured business situation, identify the decision that must actually be made, and take a defensible position under incomplete information; argue persuasively in a demanding discussion environment,

- Attitudes: Approach AI not as a one-off tool but as an ongoing search for better solutions, and anticipate the consequences of AI adoption for the people inside an organization.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes


By completing this course, students will gain,

- The ability to assess critically whether AI is the right solution to a business problem, rather than assuming it is,
- A method for analyzing a value chain to locate where AI can realistically create or capture value,
- A structured approach to evaluating and prioritizing candidate AI projects, and judging when to commit,
- The judgment to decide between building, buying, and partnering for an AI capability, and to see what each choice does to the firm's boundaries,
- The ability to redesign work between people and autonomous systems, and to anticipate the consequences for skill and careers,
- An understanding of why AI pilots succeed and scaling fails, and of what a firm must institutionalize to build durable capability,
- Practical experience constructing and defending a complete AI strategy for a real company, and communicating it to a non-technical audience.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 9 産業と技術革新の基盤をつくろう(Industry, Innovation and Infrastructure)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Pre- and Post-Course Learning, Report, and Feedback Methods

I. Prerequisites for the Course

Students are expected to dedicate 2 to 4 hours of preparation before each case.

Pre-Class Preparation
Every case is distributed in advance. No case materials are handed out during class. Where a case comes in several parts — (A), (B), (C) — all parts are assigned and read together as one package before the session.
Read the assigned case and any pre-class readings in advance, and come prepared to take a position and defend it.
Cold calls are standard and graded in this classroom.
Post-Class Review
Revisit the frameworks that emerged in discussion and apply them to a firm of your own choosing, in preparation for the final report.

Assignment questions are issued for every case in a separate assignment sheet. A laptop is required.

II. Final Report

Case to be used: all cases. Assignment: synthesize what you have learned across the cases discussed in class and build an AI strategy. Detailed instructions will be announced during the course. Individually written and individually graded; students may research and discuss together, but every submission is the student's own work. Submission Deadline: 11:00 pm on the final class day. Submission Method: via Google Classroom (within 20 A4 pages, Times New Roman 12pt, double-spaced, PDF).

III. Feedback

This course has no written preparatory report. Feedback is given in three ways. First, contribution is acknowledged and challenged in class as discussion proceeds — this is the primary feedback mechanism of the case method, and it is continuous. Second, each student receives an individual written comment on the quality of their class contribution at the midpoint of the term, so that there is time to act on it before the final grade. Third, the final report receives written comments through Google Classroom upon submission. No work is due after the course ends.

授業スケジュール Course Schedule

第1日(Day1)

AI and Competitive Advantage

Where advantage comes from when every firm has access to the same models. Why some AI investments compound and others evaporate. Open versus proprietary as a strategic choice. Whether moving first pays when models are replaced every few months, and what actually accumulates.

●使用するケース
Cases Required:

Wu, A., Higgins, M., Zhang, M., & Jiang, H. (2023). AI Wars (Harvard Business School Case No. 723-434-PDF-ENG). Harvard Business School Publishing.

Pre-class readings (not lectured):

Porter, M. E. (1996). What is strategy? Harvard Business Review.
Iansiti, M., & Lakhani, K. R. (2020). Competing in the age of AI. Harvard Business Review, 98(1), 60–67.

第2日(Day2)

AI-Enabled Business Model Innovation

Whether AI changes what a firm sells, not only how it operates. Value creation against value capture. How AI moves industry boundaries. Why the firm that builds the capability is often not the one that profits from it.

●使用するケース
Koning, R., Lakhani, K., Tempest Keller, N., & Melandinos, Y. (2026). Lovable: Vibe coding for the other 99% (Harvard Business School Case No. 826-220-PDF-ENG). Harvard Business School Publishing.

第3日(Day3)

Value Chain Analysis for AI Deployment

Where in the chain of activities to apply AI. Activity-level analysis rather than firm-level intuition. Codifiability as the criterion: an activity is a candidate to the extent the judgment it requires can be made explicit. What is lost when tacit knowledge is formalized, and why that loss appears only in exceptional cases.

●使用するケース
Srinivasan, S., Tadikonda, S., Dongha, P., Saxena, M., & Kak, R. (2024). Managing AI risks in consumer banking (Harvard Business School Case No. 124-093-PDF-ENG). Harvard Business School Publishing.

第4日(Day4)

Project Portfolio and Feasibility

Which candidate projects to fund, and in what order. Criteria for evaluation — value at stake, data availability, technical feasibility, organizational absorbability. Sequencing: which projects build capability for later ones. When to stop piloting, and how to read evidence rather than assert a conclusion.

●使用するケース
Bojinov, I., & Lakhani, K. R. (2020, revised 2024). Experimentation at Yelp (Harvard Business School Case No. 621-064-PDF-ENG). Harvard Business School Publishing.
Bojinov, I. (2020). Experimentation at Yelp — supplementary data (Harvard Business School Courseware No. 621-703). Harvard Business School Publishing.

第5日(Day5)

Make-or-Buy Decisions in AI Capability

Build the capability internally, buy it, or partner. Firm boundaries and what determines them. The difference between outsourcing labour and outsourcing judgment. Irreversibility: building means committing early and being unable to unwind. What capability the firm retains under each option.

●使用するケース
Srinivasan, S., & Namirian, Z. (2026). Sarvam: Building sovereign AI for India (Harvard Business School Case No. 126-089-PDF-ENG). Harvard Business School Publishing.

第6日(Day6)

Building Organizational Capability for AI

Why pilots succeed and scaling fails. What remains in the organization after the first project ends. Structures that accumulate learning against those that restart each time. Building capability on a technology that keeps changing underneath you.

●使用するケース
Bojinov, I. I., Sadun, R., & Zhang, S. (2026). Microsoft Customer and Partner Solutions: The deployment of Copilot (A) (Harvard Business School Case No. 626-065-PDF-ENG). Harvard Business School Publishing.
Bojinov, I. I., Sadun, R., & Zhang, S. (2026). Microsoft Customer and Partner Solutions: The deployment of Copilot and agents (B) (Harvard Business School Supplement No. 626-066-PDF-ENG). Harvard Business School Publishing.
Bojinov, I. I., Sadun, R., & Zhang, S. (2026). Microsoft Customer and Partner Solutions: The deployment of Copilot and agents (C) (Harvard Business School Supplement No. 626-067-PDF-ENG). Harvard Business School Publishing.

第7日(Day7)

Work Design in the Age of Agents

How to redivide work between people and systems. Automate, augment, or leave alone — and how to tell which. What agentic systems change relative to earlier tools: they act, not merely advise. Who supervises agents, and what that role consists of. Consequences for skill, career paths, and the people who trained the system.

●使用するケース
Srinivasan, S., Ciechanover, A. M., & Gonzalez, G. (2025). Salesforce Agentforce: The limitless workforce (Harvard Business School Case No. 125-096-PDF-ENG). Harvard Business School Publishing.

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 70 %
クラス貢献度合計 Class Contribution Total 70 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Students are expected to study the case assigned for each week.

By university policy, active class participation is a fundamental component of this course, accounting for 70% of the final grade. In assessing class participation, emphasis will be placed on the quality of contributions rather than mere frequency. Thoughtful engagement in discussions — demonstrating logical reasoning and deep insights — will be valued over simply sharing facts, paraphrasing, or summarizing previous points.

When contributing to discussions, students are expected to present well-structured arguments with clear, articulate points. Superficial or vague responses will not be considered substantive participation.

Cold calls are a standard and graded part of this classroom. Students who do not participate in discussion cannot learn by this method, and their grade will reflect that.

The final report is graded on the strength of original reasoning, not on summary. It is important to deliver your own thoughts and critical reasoning, built on the cases discussed in class.

Turning in the assignment with imperfect English is fine. Using generative AI to write your report is strictly prohibited; where I judge that a report has been written by AI, it will receive zero points.

All grading is individual. Students may research and discuss together, but every submission is the student's own work.

配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials

  1. ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器(例:スマートフォン、ノートパソコン)の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
  2. 配布教材(ケースを含む)は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織(生成AI を含む)に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
  1. Active participation and shared learning is at the core of the case method learning. Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
  2. Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class. Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author's permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.

教科書 Textbook

  • N/A「N/A」N/A(N/A)

参考文献・資料 Additional Readings and Resource

N/A

授業調査に対するコメント Comment on Course Evaluation

Newly Assigned Course

担当教員のプロフィール About the Instructor 

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