| 授業名 | Leading the SDGs |
|---|---|
| Course Title | Leading the SDGs |
| 担当教員 Instructor Name | Goi Hoe Chin |
| 科目ナンバリングコード Course Numbering Code | GBA406 |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2026 UG Nisshin Term2 |
| コード Couse Code | NUC450_N26A |
授業の概要 Course Overview
Mission Statementとの関係性 / Connection to our Mission Statement
Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.
授業の目的（意義） / Importance of this course
The process of involves the creation of a “Business Model” for sustainability. However, the is a lack of understanding about the concept of “sustainability” and difficulty to align with the 17 Sustainable Development Goals (SDGs) initiated by United Nations (UN) by existing organization. Thus, business leaders are challenged to rethink about how to manage social and environmental issues along with business model.
学修到達目標 / Achievement Goal
The course would enable students to integrate the concept of sustainability, business model design, equip with the relevant business mindset and skills.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
By the end of the course, participants will be able to:
• To understand Sustainable Development Goals (SDGs) and implications for global organizations.
• To explore the nature of corporate social responsibility, including its power and limitations.
• To understand the creation of business model for sustainability
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 30 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 70 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course teaching approach• The lesson with be conducted primarily in English.However guest speakers may present in Japanese (with translation)• Every lesson will be divided into two parts.Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participationamongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen issue in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution using 3-Rs (Recycle- Reduce- Reuse) in a Circular Economy
- External guest speakers may participate in class or online teleconferencing
* Teaching approach and content may vary according to lesson each week.
(II) Course Work
(a) Class participation- Include pre-lesson case discussion, class participation
(b) Weekly case assignment- To be submitted at beginning of class- Details to be briefed in class
(c) Final report for course project- A final reflective report for course project- Details to be briefed in class
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participationamongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen issue in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution using 3-Rs (Recycle- Reduce- Reuse) in a Circular Economy
- External guest speakers may participate in class or online teleconferencing
* Teaching approach and content may vary according to lesson each week.
(II) Course Work
(a) Class participation- Include pre-lesson case discussion, class participation
(b) Weekly case assignment- To be submitted at beginning of class- Details to be briefed in class
(c) Final report for course project- A final reflective report for course project- Details to be briefed in class
授業スケジュール Course Schedule
第1日（Day1）
Understand about Sustainability-Learn about concept of Sustainability
-Learn about relevant of Sustainability Development Goals (SDGs) to business
●使用するケース
Case 1: No Going Back: Challenges and Opportunities After COVID-19第2日（Day2）
Understand the concept of Circular Economy on sustainabilityRecycle, Reuse and Reduce strategy
●使用するケース
Case 2: Sustainability at Ikea Group第3日（Day3）
Understand the factors that affect sustainability for corporationsUnderstand the effects of external shock on sustainability
●使用するケース
Case 3: Collaboration towards Mobility By Toyota第4日（Day4）
Understand about strategy of "reduce" for sustainable businessUnderstand about application on Business Model design
●使用するケース
Case 4 : Mymizu 2022第5日（Day5）
Understand the concept Traceability related to sustainabilityLearn about use of sensor
Learn about traceable indicators
●使用するケース
Case 5 :Starboard Inc 2024第6日（Day6）
Understand about Family Business in related to sustainability-Learn about the concept of Genbanism
-Learn about the concept of Leadership
●使用するケース
Case 6: Iwamura Brewery第7日（Day7）
Understand the concept of Quadruple Helix Model related to sustainability- Learn about the Knowledge Diffusion
- Learn about Quadruple Helix Model
●使用するケース
Case 7: Sustainability Leadership at the Ricoh Ena Forest Project成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 70 % |
| クラス貢献度合計 Class Contribution Total | 70 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 10 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials
- ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器（例：スマートフォン、ノートパソコン）の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
- 配布教材（ケースを含む）は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織（生成AI を含む）に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
- 詳細は「教室における電子機器の利用マナー・教材の適切な利用に関するガイドライン」を確認のうえ、教員の指示に従い、責任をもって遵守してください。
- Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
- Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.
- Please refer to the "Classroom Technology Guidelines / Guidelines for Properly Using Course Materials” for details, and follow the instructor’s directions. You are expected to comply with these guidelines responsibly.
教科書 Textbook
- Harvard Business Review「Harvard Business Review on Greening Your Business Profitably」Harvard Business Review Press（2011）
参考文献・資料 Additional Readings and Resource
1. Corporate Sustainability Reporting: An Innovative Tool for the Greater Good of All Dorothy Paun
2. The Top Sustainability Stories of 2019 Andrew Winston
3.The Lean Startup: How Constant Innovation Creates Radically Successful Businesses By Eric Ries
2. The Top Sustainability Stories of 2019 Andrew Winston
3.The Lean Startup: How Constant Innovation Creates Radically Successful Businesses By Eric Ries
授業調査に対するコメント Comment on Course Evaluation
Final individual scores will be subjected to moderation by the faculty member based on entire class performance.
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).