| 授業名 | Digital Entrepreneurship |
|---|---|
| Course Title | Digital Entrepreneurship |
| 担当教員 Instructor Name | Giulio Toscani |
| コード Couse Code | NUC446_N23B |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2023 UG Nisshin Term4 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
The mission of this course is to create knowledge within Digital Entrepreneurship, underlying the elements that this shift is implying within business.
授業の目的（意義） / Importance of this course
This course is instrumental because it will prepare leaders to harness the power of digital entrepreneurship in a fast changing world. Participants will gain a deeper understanding of what being an entrepreneur in the digital world means and will learn how to spot potential threats and opportunities in their own business.
到達目標 / Achievement Goal
By studying this course, students will be able to achieve:
A greater understanding of the tools that every digital startup needs to succeed
A wider and deeper set of innovation skills, customized to fit both your digital startup needs and your career goals
A greater understanding the best and most current research on innovation and entrepreneurship
Deeper insights into the people you are serving - a powerful tool for innovation
A greater understanding of the tools that every digital startup needs to succeed
A wider and deeper set of innovation skills, customized to fit both your digital startup needs and your career goals
A greater understanding the best and most current research on innovation and entrepreneurship
Deeper insights into the people you are serving - a powerful tool for innovation
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG3 Ethical Decision Making
LG7 International Perspectives (BA)
LG3 Ethical Decision Making
LG7 International Perspectives (BA)
受講後得られる具体的スキルや知識 Learning Outcomes
By studying this course, students will be able to:
Make strategic and confident decisions
Learn a valuable business methodology that helps you pinpoint weaknesses and discover new opportunities
The joy of learning from and engaging with the teacher and your classmates
A greater capacity to keep honing your digital startup skills for years after you’ve completed the program – we teach participants how to keep learning and, in turn, to teach what they learn to others
Make strategic and confident decisions
Learn a valuable business methodology that helps you pinpoint weaknesses and discover new opportunities
The joy of learning from and engaging with the teacher and your classmates
A greater capacity to keep honing your digital startup skills for years after you’ve completed the program – we teach participants how to keep learning and, in turn, to teach what they learn to others
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 50 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 30 % |
| フィールドメソッド Field Method | 20 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
The purpose of a course on digital entrepreneurship is to empower individuals with the knowledge and skills needed to thrive in the digital economy, enabling them to transform innovative ideas into successful and sustainable digital businesses.
Course Approach: Case and workshop methodology, with a final report delivery.
Course Approach: Case and workshop methodology, with a final report delivery.
授業スケジュール Course Schedule
第1日（Day1）
Understanding the digital landscape: The course helps students develop a comprehensive understanding of the digital ecosystem, including emerging technologies, online platforms, and digital marketing channels. This knowledge enables entrepreneurs to leverage digital resources effectively.●使用するケース
CASE: Choosy 819054-PDF-ENG第2日（Day2）
Identifying digital business opportunities: Students learn how to identify gaps and opportunities in the digital market, analyze trends, and conduct market research to assess the feasibility and potential of their ideas. They explore various digital business models, such as e-commerce, SaaS (Software as a Service), digital content creation, and online marketplaces.●使用するケース
CASE: Hybrid Classroom - an Opportunity or a Threat? 122075-PDF-ENG第3日（Day3）
Developing a digital business plan: The course guides students through the process of developing a solid business plan tailored to the digital realm. They learn how to define their value proposition, target audience, and competitive advantage. They also gain insights into funding options, revenue models, and financial projections specific to digital ventures.●使用するケース
CASE: Digital Extremes Ltd. W11391-PDF-ENG第4日（Day4）
Building and managing digital platforms: Entrepreneurs learn how to build and manage websites, mobile apps, and other digital platforms. They explore user experience (UX) design principles, web development frameworks, and content management systems.●使用するケース
CASE: Squatty Potty: Assessing Digital Marketing Campaign Data W18005-PDF-ENG第5日（Day5）
Insights into analytics and data-driven decision-making to optimize their digital platforms for better performance and user engagement.●使用するケース
CASE: (180) Days of Quibi 722377-PDF-ENG第6日（Day6）
Legal and ethical considerations: As digital entrepreneurship operates within a legal framework, the course educates students on intellectual property rights, data privacy, cybersecurity, and other legal and ethical considerations associated with digital business ventures. This knowledge helps entrepreneurs navigate legal challenges and build trust with their customers.●使用するケース
CASE: Julio Weiss: An NFT Opportunity ASN-98-E https://www.iesepublishing.com/julio-wais-an-nft-opportunity-english.html第7日（Day7）
Scaling and growth strategies: The course provides insights into scaling digital ventures and strategies for sustainable growth. Students explore topics such as user acquisition, customer retention, strategic partnerships, and international expansion. They also learn about funding options for scaling their digital businesses, such as venture capital, angel investors, crowdfunding, or bootstrapping●使用するケース
CASE: BTPN: A Traditional Bank that became a Digital Indonesian Jenius W21020-PDF-ENG成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 40 % |
| クラス貢献度合計 Class Contribution Total | 40 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 60 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- Jeanne W. Ross, Cynthia M. Beath and Martin Mocker「Designed for Digital: How to Architect Your Business for Sustained Success 」MIT Press（2021）
参考文献・資料 Additional Readings and Resource
• The Hybrid Start-Up By: Nathan Furr; Kate O'Keeffe
• Don't Quit Your Day Job to Start a Business Just Yet By: Neri Karra Sillaman
• How Startups Can Land a Second Meeting with a Corporate Partner By: Sujith Nair; Medhanie Gaim
• Don't Quit Your Day Job to Start a Business Just Yet By: Neri Karra Sillaman
• How Startups Can Land a Second Meeting with a Corporate Partner By: Sujith Nair; Medhanie Gaim
授業調査に対するコメント Comment on Course Evaluation
No previous course of this type
担当教員のプロフィール About the Instructor
EDUCATION: Artificial Intelligence: Implications for Business Strategy (2018.) MIT, Massachusetts Institute of Technology, Sloan & MIT CSAIL. Cambridge, USA
PhD in Management (2018).KTH, Royal Institute of Technology. Stockholm, Sweden.
BSc and MSc in Chemical Engineering (1999). Italy/UCL London, UK
（実務経験 Work experience）
Professor and Advisor
• ESADE Business and Law School, Barcelona, Spain. Adjunct Professor
Law School degree: Digital Technologies Impact
MIBA (Master in Business Analytics) & MBA: Human + Machine strategy
Executive education: Remote teams; Digital Entrepreneurship; Leadership in AI.
• Pacifico Business School, Lima, Perú. Adjunct Professor
• University of Bath, Bath, UK. Visiting Professor. MBA Programme: Contemporary issues at the time of Big Data/ Artificial Intelligence
• NUCB Nagoya University of Commerce and Business, Nagoya, Japan. Visiting Professor. MBA programme: Disruption by Big Data|Artificial Intelligence
• Ranepa Business School, Moscow, Russia. Visiting Professor. Global MBA: Digital Entrepreneurship
• Politecnico, Milan, Italy. Visiting Professor. Master in Strategic Design: Design Thinking in AI
• Navozyme, Singapore. Advisory Board.
• Programme Director Universitas Telefónica. Barcelona, Spain.
Direction and Teaching of the Programmes for Telefonica Global Executives
Publications
Sponsees: the silent side of sponsorship research (Arts Sponsorship)
G Toscani, G Prendergast
Marketing Intelligence & Planning 36 (3), 396-408 22
2018
Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?
G Toscani, G Prendergast
Journal of Nonprofit & Public Sector Marketing 19
2018
Behaviour of different treated and untreated stones exposed to salt crystallization test
R Quaresima, G Toscani
5th:; International symposium, Conservation of monuments in the … 4
2002
UNDERSTANDING THE SPONSEE'S EXPERIENCE: AN ASSESSMENT OF THE SPONSOR-SPONSEE RELATIONSHIP
G Toscani
KTH Royal Institute of Technology 2
2018
Political Art: An Investigation of the Jacob Zuma Spear Painting
BE Stiehler, G Toscani
Ideas in Marketing: Finding the New and Polishing the Old, 516-525 2
2015
Leading successful AI projects in three words: group, relevant, and empathetic
G Toscani
Do Better by ESADE 2022
How Artificial Intelligence (AI) experts’ skills relate to AI solution outputs
G Toscani
Under Review 2023
The effects of the COVID-19 pandemic for AI practitioners: the decrease in tacit knowledge sharing
G Toscani
Journal of Knowledge Management 2022
The role of reciprocity and reputation in service relationships with arts organisations (Arts Sponsorship)
G Toscani, G Prendergast
Journal of services marketing 2021
CONTRASTING SPORTS SPONSORSHIP AND ARTS SPONSORSHIP
G Toscani, G Prendergast
7th World Business Ethics Forum 2018
ARTS SPONSORSHIP VERSUS SPORTS SPONSORSHIP: WHICH IS BETTER FOR MARKETING STRATEGY?
G Toscani, G Prendergast
The sponsor-sponsee relationship through the lens of the sponsee
G Toscani, G Prendergast
Politics and art: An exploratory study investigating the hype caused by the Jacob Zuma Spear painting
G Toscani, BE Stiehler
Appendix (E): Emerged Working Papers
G Toscani, G Prendergast
Refereed Articles
- (2023) The effects of the COVID-19 pandemic for AI practitioners: the decrease in tacit knowledge sharing. Journal of Knowledge Management
- (2023) Cómo el trabajo en remoto está reduciendo el conocimiento implícito. Harvard Deusto Business Review
- (2022) Los mundos virtuales, un nuevo reto para la propiedad industrial de las marcas. Harvard Deusto Business Review
- (2022) The role of reciprocity and reputation in service relationships with Arts organisations. Journal of Services Marketing
- (2018) Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy?. Journal of Nonprofit & Public Sector Marketing