シラバス Syllabus

授業名 Research Methods
Course Title Research Methods
担当教員 Instructor Name Ray Tak-Yin Hui
コード Couse Code NUC440_N23B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2023 UG Nisshin Term4

授業の概要 Course Overview

Aligning with the NUCB's mission statement, this course aims to nurture innovative, ethical leaders who possess a ‘Frontier Spirit’ in conducting business research in response to the contemporary challenges faced by organizations in the New Asian and global context.
This subject provides students with the fundamental business research knowledge that can prepare them to pave the way for their future individual research and decision making in the business field. It provides an opportunity for the students to learn about the key concepts, methodologies, and ethical issues in conducting business research. It also develops their ability to plan and organize research projects through seeking out, evaluating and analyzing materials from a range of sources and stakeholders.
By taking part in this course, students will deepen their understanding of the following areas in research methods: research process, secondary data, interview method, survey method, experiment method, hypothesis testing and modeling, research ethics.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes

Upon completing this course, students are able to:
1. Describe and discuss the significance of research in business and the key research processes.
2. Critically evaluate the strengths and weaknesses of various types of methodologies in business research.
3. Design suitable methodologies in collecting, processing and analyzing data for quantitative and qualitative research with different purposes.
4. Critically evaluate key ethical issues and their potential impacts in research processes.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 8 働きがいも経済成長も(Decent Work and Economic Growth)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 80 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

"Pre-class Preparation"
Students are expected to study each case and prepare their own answers to the questions in the assignment files. Participants should allow at least 3 hours of preparation time per case.
A laptop computer is required for electronic distribution of handouts on the day of the class.

"Class Discussion"
The class is based on open discussions and students are facilitated to exchange their opinions with their classmates. During the open discussions, students are expected to think flexibly and adjust their opinions. No specific comment may be given to each student's opinion, but students will know if their opinions are appreciated by listening to their classmates' feedback.

"Preparation report"
Case: Any 4 cases in Session 2 to 7
Assignment: Answer all assignment questions of the case.
Due date: Before the class of the chosen case.
Submission method: Please submit to Google Classroom.
Feedback: The comment will be discussed in class.

"Final Report"
Theme: Research methodology design
Assignment: Please refer to the instructions posted on Google Classroom.
Deadline: Approximately 1 week after the course has ended.
Submission method: Please submit to Google Classroom.
Feedback: Marked assessment rubrics will be returned to participants.

Students are encouraged to use the Central Information Center (Library) for assessing relevant material about this course for self-study and final report writing.

授業スケジュール Course Schedule


Small group discussion and class discussion

Themes: Introduction of Business Research
Main contents: Value of business research, different approaches of business research, data, research processes

Windermere Manor: Sustainability and Change (9B13C044, Ivey Publishing (2013)) (related to SDG Goal#9 Industry, Innovation, and Infrastructure)


Small group discussion and class discussion

Themes: Secondary Data
Main contents: secondary data, data analytics, HR analytics

Agoda: People Analytics and Business Culture (A) (W17429-PDF-ENG, Ivey Publishing) (related to SDG Goal#9 Industry, Innovation, and Infrastructure)


Small group discussion and class discussion

Themes: Interview Methods
Main contents: focus group discussion, in-depth Interview, interview question design, interview and facilitation skills, content analysis

All Nutrition (A): Focus Group Research for Market Segmentation (CU276-PDF-ENG, Columbia Business School) (related to SDG Goal#9 Industry, Innovation and Infrastructure)


Small group discussion and class discussion

Themes: Survey Methods
Main contents: questionnaire design, measurement, sampling technique, quantitative data analysis

All Nutrition (B): Quantitative Research for Market Segmentation (CU277-PDF-ENG, Columbia Business School) (related to SDG Goal#9 Industry, Innovation, and Infrastructure)


Small group discussion and class discussion

Themes: Experiment Method
Main contents: treatment and control, randomization, experiment design, pilot testing

Expanding Health Insurance to Millions: Learning from the Oregon Health Insurance Experiment (Harvard Kennedy School, HKS799-PDF-ENG) (related to SDG Goal#9 Industry, Innovation, and Infrastructure)


Small group discussion and class discussion

Themes: Hypothesis Testing and Modelling
Main contents: hypotheses, research model, and statistical analysis

Kenexa (907C04-PDF-ENG, Ivey Publishing) (related to SDG Goal#9 Industry, Innovation and Infrastructure)


Small group discussion and class discussion

Themes: Research Ethics
Main contents: research ethics, data privacy, data protection, data usage

Beware! Facebook Knows You Better Through Big Data (717-0017-1, Amity Research Centers) (related to SDG Goal#16 Peace, Justice, and Strong Institutions)

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Preparation before class and active participation in both small-group and open-class discussion is expected. The preparation report and final report will be graded by the comprehensiveness and depth of the content.

使用ケース一覧 List of Cases


教科書 Textbook

  • 「The textbook is not necessary for this course」 ()

参考文献・資料 Additional Readings and Resource

There is no set textbook for this course, but students can refer to an open-source textbook by the following weblink:

Social Science Research: Principles, Methods, and Practices

Introductory Statistics

Additional readings and videos will be distributed and shown in class.

授業調査に対するコメント Comment on Course Evaluation

Assessment has been updated in response to the previous participants' comments and suggestions.
Class discussion will continue to follow the structured and theoretically based manner as suggested by previous participants.

担当教員のプロフィール About the Instructor 

Dr. Hui is an Associate Professor in the area of management at NUCB. He obtained his Doctor of Philosophy (Organizational Behavior and Management) from City University of Hong Kong. His academic interests include leadership, employee coaching, HRM, work motivation, and employee adaptation in organizational contexts. His research work has been published in numerous international refereed journals, such as Journal of Organizational Behavior, International Journal of Human Resource Management, Australian Journal of Management, and Career Development International.

(実務経験 Work experience)

Prior to joining NUCB, Dr. Hui taught in five different universities in Hong Kong and Macau, including the City University of Hong Kong, the Hong Kong Polytechnic University, University of Macau, Hang Seng University of Hong Kong, and Open University of Hong Kong. He has extensive experiences in delivering Business Management and Human Resource Management (HRM) courses, in English, at both the undergraduate and postgraduate levels.