シラバス Syllabus

授業名 Introduction to Entrepreneurship
Course Title Introduction to Entrepreneurship
担当教員 Instructor Name 内古閑 宏(Hiroshi Uchikoga)
コード Couse Code NUC439_N25B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 教養教育科目 / Liberal Arts
学位 Degree BBA
開講情報 Terms / Location 2025 UG Nisshin Term3

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

The course was designed to fulfill the NUCB Mission below ;
“The School’s mission is to develop leaders who, through a ‘Frontier Spirit’, are equipped to succeed in the globalized business reality. These leaders will have the ability to bridge the gap between New Asia and the rest of the world, and to bring innovation and high ethical standards to their management practices.”

By integrating these principles, the course aims to cultivate the skills and mindset necessary for participants to thrive as ethical and innovative leaders in an increasingly interconnected and dynamic business landscape.

授業の目的(意義) / Importance of this course

This course primarily features Harvard Business School's best-selling cases on new ventures and startups. Through case studies and discussions, participants will deepen their understanding of entrepreneurial thinking and decision-making, equipping them with the skills necessary to navigate an increasingly uncertain business environment.

Furthermore, the course emphasizes the development of presentation and communication skills, which are essential for establishing and advancing innovative and socially valuable businesses.

到達目標 / Achievement Goal


- Students will develop an understanding of entrepreneurs who create innovative value, drawing insights to inform their own entrepreneurial endeavors.
- Students will acquire essential skills in effective communication and persuasive presentation, enabling them to articulate their ideas clearly and influence key stakeholders.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes


Through this course, students will develop the following competencies:

-The ability to identify and critically analyze issues, as well as propose effective solutions.
-The capacity to engage in meaningful discussions while thoughtfully responding to diverse perspectives.
-The skills necessary to foster collaboration and teamwork in various professional settings.
-The ability to deliver compelling and impactful presentations.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

Preparation Reports consist 30% of the total grade
- The course requires to write case analysis for one of the questions in each case.
- They will be collected before each day of class

Class contribution will include;
- class attendance
- quality comments (and not the quantity)
- In-Class Reports
- Performance in Group Presentations during class and Pitch Session on the final day

授業スケジュール Course Schedule

第1日(Day1)

Sep 17
Session#1
Session Focus - 'Know Thyself' - A college-dropout entrepreneur who transformed a mature market

Can a short-sleeved, sandal-wearing, college dropout create a company manifesting love, joy, and happiness? John Mackey did. This CEO took a five-month sabbatical to hike the Appalachian Trail. More credentials: Sales-per-square foot of $690 and rising. Hiring by means of teams and a vote requiring a two-thirds majority. A single store in Austin, Texas in 1980; 144 stores in 2004. A seven-year streak near the top of Fortune's list of best companies to work for in America. Team-based hiring with a two-thirds majority required. Incentives based on the bottom line. Morale surveys. No salary higher than eight times the average salary. So how did John Mackey come to be christened Chainsaw John Mackey?

●使用するケース
Session 1 Case : Whole Foods Market (HBS) / Amazon Acquires Whole Foods (B) (HBS)

第2日(Day2)

Sep 24
Session#2
Session Focus - An entrepreneur who gained prominence by experiencing disruptive innovation twice.

Netflix Inc. (Netflix) had surpassed Blockbuster, the previous movie rental leader, before making the successful transition to digital delivery of video content. But despite Netflix's success, in 2017, numerous competitors, including both established, mainstream content producers and digital upstarts, were making it difficult for Netflix to recreate its earlier dominance. Critics pointed to Netflix's slowing acquisition of subscribers and accelerating debt levels. Netflix's chief executive officer was confronted with disruption from a variety of digital rivals. How should he respond? Should Netflix continue to try to be a content producer, competing with Hollywood's industry leaders? Should it form a partnership with other media companies to align everyone's incentives? Perhaps it could move into other media content areas outside of traditional entertainment. Further, there remained the question of how to treat its legacy DVD-by-mail business. As the incumbent firm, Netflix needed to respond to competitors and avoid a fate similar to that of Blockbuster.

●使用するケース
Session 2 Case : Netflix Inc.: The Disruptor Faces Disruption (HBS)

第3日(Day3)

Oct 1
Session#3
Session Focus : A bold and visionary entrepreneur who challenged the status quo by transforming people's lifestyles.

In 2015, Uber is building what may be the largest point-to-point transportation network of its kind; it is literally changing the way the world moves. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight infrastructure: It owns no vehicles, employs no drivers, and pays no vehicle maintenance costs. Instead, its network relies on peer-to-peer coordination between drivers and passengers, enabled by sophisticated software and a clever reputation system. But despite its remarkable early success, Uber is an extremely polarizing company. Its business model is highly disruptive, and while disruptive innovation can be a good thing, it is also true that disruptive companies tend to break things. This is certainly true for Uber, and is one of the key tensions in the case: Uber's innovative business model is outpacing many of the laws regulating its industry, and while it is going to take the regulatory system some time to catch up, Uber doesn't appear to be willing to wait.

●使用するケース
Session 3 Case : Uber: Changing The Way The World Moves (HBS)

第4日(Day4)

Oct 8
Session#4
Session Focus - The founding team behind an innovative company

Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer. Wozniak faces decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to split equity with his co-founders. Early on, they add an outside investor who changes the company's trajectory and who brings in a new chief executive. Later, tensions rise between the two founders as their strategic visions diverge and as the company grows. Wozniak has now learned some disturbing news about his co-founder and has to decide whether that news will affect his continuing collaboration with Jobs.

●使用するケース
Session 4 Case : Apple's Core(Graphic Novel Version) (HBS)

第5日(Day5)

Oct 15
Session #5
Session Focus - The revolutionary leadership style of an entrepreneur

The case follows the story of Brazilian business leader, Ricardo Semler, who took the family marine-pump business, Semco, to multi-national, multi-sector success. To do so, Ricardo Semler dramatically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed the culture at Semco via a radical process of workplace democratisation. Finally, he applied the same leadership principles successfully to other industries: hotels, education, and banking.

●使用するケース
Session 5: Ricardo Semler: A Revolutionary Model of Leadership (INSEAD)

第6日(Day6)

Oct 22
Session #6
Session Focus : Entrepreneurship and Searching Inside Yourself

Iconoclasts with strongly held beliefs and a willingness to buck orthodoxy, Apple's Steve Jobs and the Chicago Bulls' Phil Jackson shared similarities in character, leadership style, and life experience that extended beyond the extraordinary successes they achieved in their chosen fields. Both came of age in the United States of the mid-20th century, a time and place characterized by Americans' growing interest in philosophical traditions outside of the Western mainstream. In their teens and twenties, both men became interested in Eastern religious practices. As young men, Jobs (who would as a teenager travel to India to study Buddhism) and Jackson (whose interest in Eastern practices earned him the nickname "The Zen Master") developed a particular affinity for the Zen tradition of Buddhism, which had a lasting influence on each man's worldview. Although Jackson and Jobs were very different leaders operating in remarkably different industries, both men's rise to the top of intensively competitive fields were influenced by their commitment to three Zen principles: nondualism, practical wisdom, and inherent enlightenment. This note gives a brief overview of the history of Zen and the philosophical framework that underpins it, then describes the potential that these three tenets hold for unlocking strategic insights.

●使用するケース
Session 6 Case : Zen for Strategy (Darden)

第7日(Day7)

Oct 29
Session #7
Pitch Session

●使用するケース
Session 7 Reference article : TBD

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 10 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 70 %
予習レポート Preparation Report 30 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Class contribution is evaluated based on attendance, quality of comments during discussions, in-class reports, and performance in group presentations including the pitch session.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Peter Thiel「Zero to One: Notes on Start Ups, or How to Build the Future」Virgin Books(2015)978-0753555194
  • Chade-Meng-Tan「Search Inside Yourself」Harper One(2014)978006211693-2
  • Clayton Christensen, Scott Anthony, Erik Roth「Clayton Christensen, Scott Anthony, Erik Roth」Harvard Business Review Press(2004) B004OC06ZO

参考文献・資料 Additional Readings and Resource

・No Rules Rules : Netflix and the Culture of Reinvention - Reed Hastings / Erin Meyer

授業調査に対するコメント Comment on Course Evaluation

This is a new course.

担当教員のプロフィール About the Instructor 

1998年慶應義塾大学理工学部修士課程修了。(株)東芝入社、世界初のノートパソコンを設計したハードウェア設計部に所属。1994年ハーバード・ビジネス・スクール経営大学院修士課程修了(MBA)後、東芝本社パソコン商品企画部にて新型ノートパソコンの企画、インターネット・サービスの立ち上げ、ネット接続型次世代DVD規格の策定に従事。1997年ソフトバンク(株)入社、企業投資室にてスカパーの立ち上げ、インターネット企業投資を実施。ソフトバンクと米国ジオシティーズの合弁会社、ジオシティーズ・ジャパン(株)の設立、事業立上げを指揮。2000年ヴィジョネア(株)を創業、DVDとインターネットの連動技術で事業構築、特許権利化後にライセンスビジネスにピボットし現在に至る。2012年米国シリコンバレーに移り住みYouTuber向けアプリ開発のVeamInc.設立・創業、現在に至る。帰国後アフリカにおける世銀のプロジェクト、ブロックチェーンのビジネス・プロデュースに関与。

Education
Masters Degree in Business Administration, Harvard Business School
Master of Engineering in Mechanical Engineering, Keio University
Bachelor of Engineering in Mechanical Engineering, Keio University

After joining Toshiba's Computer Division in 1988 where he was involved in designing the world's first notebook PC, Hiroshi Uchikoga went to Harvard Business School MBA program. After graduation, he returned to Toshiba Headquarters Product Planning division in 1994, where he engaged in; planning advanced notebook PCs, launching Toshiba's first internet service, and standardizing a new generation video disc format.
When he met Mr. Son of Softbank, Hiroshi decided to work as a manager in the investment division, then led the joint venture between GeoCities (US) and Softbank. In 2000, Hiroshi founded Visionare Corporation, a software development company in Japan which eventually pivoted to a license company after acquiring eight patents, and he moved to Sunnyvale, California in 2012 to start up Veam Inc. - both of which are currently working on a path to successful exits. Returning to Japan in 2017, he acted as Business Producer at World Bank's project in Africa and blockchain related businesses.







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