シラバス Syllabus

授業名 Leading the SDGs
Course Title Leading the SDGs
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code NUC436_N22A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term2

授業の概要 Course Overview

Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.
The process of learning entrepreneurship involves the creation of a “Business Model”. A good business model is logically constructed and experimented to verified th assumption and test feasibility and profitability. However, the is a lack of understanding about the concept of “sustainability” and difficulty to align with the 17 Sustainable Development Goals (SDGs) initiated by United Nations (UN) by existing organization. Thus, business leaders are challenged to rethink about how to manage social and environmental issues along with entrepreneurial opportunities.
The course would enable students to integrate the concept of sustainability, business model design, equip with entrepreneurial mindset and skills.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識 Learning Outcomes

By the end of the course, participants will be able to:

• To understand Sustainable Development Goals (SDGs) and implications for global organizations.
• To explore the nature of corporate social responsibility, including its power and limitations.
• To understand the creation of business model for sustainability

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

Course teaching approach
• The lesson with be conducted primarily in English.
However guest speakers may present in Japanese (with translation)
• Every lesson will be divided into two parts.

Small Group Discussion Before Lesson (20 mins)

Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used

Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution using Design Thinking
methodology for a local town
- External guest speakers may participate in class or online teleconferencing

* Teaching approach and content may vary according to lesson each week.

(II) Course Work

(a) Class participation
- Include pre-lesson case discussion, class participation

(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class

(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class

授業スケジュール Course Schedule


Understand about Sustainability
-Learn about concept of Sustainability
-Learn about relevant of Sustainability Development Goals (SDGs) to business

Case 1: No Going Back: Challenges and Opportunities After COVID-19


Understand the factors that trigger sustainability for corporations

Case 2: Ricoh Corporation


Understand Circular Economy
- Recycle, Reuse and Reduce strategy

Case 3: Sustainability at Ikea Group


Understand about strategy of "reduce" for sustainable business
Understand about application on Business Model design

Case 4 : Solution for Ugly Fruit


Software as a service
- Learn about the Cloud Computing Service
- Learn about Software as a service

Youtube- Time to charge users


Quadruple Helix Model
- Learn about the Knowledge Diffusion
- Learn about Quadruple Helix Model

Case 6: What Tōhoku Can Teach Harvard Business School Students


Learning about Wise Leadership and Genbanism

Case 7: Wise Leadership and Wise Capitalism

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 10 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases


教科書 Textbook

  • Harvard Business Review「Harvard Business Review on Greening Your Business Profitably」Harvard Business Review Press(2011)

参考文献・資料 Additional Readings and Resource

1. Corporate Sustainability Reporting: An Innovative Tool for the Greater Good of All Dorothy Paun

2. The Top Sustainability Stories of 2019 Andrew Winston

3) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses By Eric Ries

授業調査に対するコメント Comment on Course Evaluation

Final individual scores will be subjected to moderation by the faculty member based on entire class performance.

担当教員のプロフィール About the Instructor 

Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)

Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).