| 授業名 | Leading the SDGs |
|---|---|
| Course Title | Leading the SDGs |
| 担当教員 Instructor Name | Goi Hoe Chin |
| コード Couse Code | NUC436_N22A |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2022 UG Nisshin Term2 |
授業の概要 Course Overview
Mission Statementとの関係性 / Connection to our Mission Statement
Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.
授業の目的（意義） / Importance of this course
The process of learning entrepreneurship involves the creation of a “Business Model”. A good business model is logically constructed and experimented to verified th assumption and test feasibility and profitability. However, the is a lack of understanding about the concept of “sustainability” and difficulty to align with the 17 Sustainable Development Goals (SDGs) initiated by United Nations (UN) by existing organization. Thus, business leaders are challenged to rethink about how to manage social and environmental issues along with entrepreneurial opportunities.
到達目標 / Achievement Goal
The course would enable students to integrate the concept of sustainability, business model design, equip with entrepreneurial mindset and skills.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)
受講後得られる具体的スキルや知識 Learning Outcomes
By the end of the course, participants will be able to:
• To understand Sustainable Development Goals (SDGs) and implications for global organizations.
• To explore the nature of corporate social responsibility, including its power and limitations.
• To understand the creation of business model for sustainability
• To understand Sustainable Development Goals (SDGs) and implications for global organizations.
• To explore the nature of corporate social responsibility, including its power and limitations.
• To understand the creation of business model for sustainability
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 40 % |
| フィールドメソッド Field Method | 40 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course teaching approach
• The lesson with be conducted primarily in English.
However guest speakers may present in Japanese (with translation)
• Every lesson will be divided into two parts.
Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution using Design Thinking
methodology for a local town
- External guest speakers may participate in class or online teleconferencing
* Teaching approach and content may vary according to lesson each week.
(II) Course Work
(a) Class participation
- Include pre-lesson case discussion, class participation
(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class
(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class
• The lesson with be conducted primarily in English.
However guest speakers may present in Japanese (with translation)
• Every lesson will be divided into two parts.
Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution using Design Thinking
methodology for a local town
- External guest speakers may participate in class or online teleconferencing
* Teaching approach and content may vary according to lesson each week.
(II) Course Work
(a) Class participation
- Include pre-lesson case discussion, class participation
(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class
(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class
授業スケジュール Course Schedule
第1日（Day1）
Understand about Sustainability-Learn about concept of Sustainability
-Learn about relevant of Sustainability Development Goals (SDGs) to business
●使用するケース
Case 1: No Going Back: Challenges and Opportunities After COVID-19第2日（Day2）
Understand the factors that trigger sustainability for corporations●使用するケース
Case 2: Ricoh Corporation第3日（Day3）
Understand Circular Economy- Recycle, Reuse and Reduce strategy
●使用するケース
Case 3: Sustainability at Ikea Group第4日（Day4）
Understand about strategy of "reduce" for sustainable businessUnderstand about application on Business Model design
●使用するケース
Case 4 : Solution for Ugly Fruit第5日（Day5）
Software as a service- Learn about the Cloud Computing Service
- Learn about Software as a service
●使用するケース
Youtube- Time to charge users第6日（Day6）
Quadruple Helix Model- Learn about the Knowledge Diffusion
- Learn about Quadruple Helix Model
●使用するケース
Case 6: What Tōhoku Can Teach Harvard Business School Students第7日（Day7）
Learning about Wise Leadership and Genbanism●使用するケース
Case 7: Wise Leadership and Wise Capitalism成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 40 % |
| クラス貢献度合計 Class Contribution Total | 40 % |
| 予習レポート Preparation Report | 20 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 30 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 10 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- Harvard Business Review「Harvard Business Review on Greening Your Business Profitably」Harvard Business Review Press（2011）
参考文献・資料 Additional Readings and Resource
1. Corporate Sustainability Reporting: An Innovative Tool for the Greater Good of All Dorothy Paun
2. The Top Sustainability Stories of 2019 Andrew Winston
3) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses By Eric Ries
2. The Top Sustainability Stories of 2019 Andrew Winston
3) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses By Eric Ries
授業調査に対するコメント Comment on Course Evaluation
Final individual scores will be subjected to moderation by the faculty member based on entire class performance.
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).