シラバス Syllabus

授業名 Research Methods
Course Title Research Methods
担当教員 Instructor Name Ray Tak-Yin Hui
コード Couse Code NUC436_N21B
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2021 UG Nisshin Term4

授業の概要 Course Overview


Aligning with the NUCB Business School's mission statement, this course aims to nurture innovative, ethical leaders who possess a ‘Frontier Spirit’ in conducting business research in response to the contemporary challenges faced by organizations in New Asian and global context.
This subject provides students with the fundamental business research knowledge that can prepare them to pave the way for their future individual research and decision making in the business field. It provides an opportunity for the students to learn about the key concepts, methodologies, and ethical issues in conducting business research. It also develops their ability to plan and organize research projects through seeking out, evaluating and analyzing materials from a range of sources and stakeholders.
By taking part in this course, students will deepen their understanding the following areas in research methods: research process, secondary data, interview method, survey method, experiment method, hypothesis testing and modeling, research ethics.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes


Upon completing this course, students are able to:
1. Describe and discuss the significance of research in business and the key research processes.
2. Critically evaluate the strengths and weaknesses of various types of methodologies in business research.
3. Design suitable methodologies in collecting, processing and analyzing data for quantitative and qualitative research with different purposes.
4. Critically evaluate key ethical issues and their potential impacts in research processes.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 9 産業と技術革新の基盤をつくろう(Industry, Innovation and Infrastructure)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 80 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

"Pre-class Preparation"
Students are expected to study each case and prepare their own answers to the questions in the assignment files. Participants should allow at least 3 hours of preparation time per case.
A laptop computer is required for electronic distribution of handouts on the day of the class.

"Class Discussion"
The class is based on open discussions and students are facilitated to exchange their opinions with their classmates. During the open discussions, students are expected to think flexibly and adjust their opinions. No specific comment may be given to each student's opinion, but students will know if their opinions are appreciated by listening to their classmates' feedback.

"Final Report"
Theme : Research methodology design
Assignment : Please refer to the instructions posted on Google Classroom.
Deadline : Approximately 1 week after the course has ended.
Submission method : Please submit to Google Classroom.
Feedback: Marked assessment rubrics will be returned to participants.

Students are encouraged to use the Central Information Center (Library) for assessing relevant material about this courses for self-study and final report writing.

授業スケジュール Course Schedule

第1日(Day1)

Small group discussion and class discussion

Themes: Introduction of Business Research
Main contents: Value of business research, different approaches of business research, data, research processes


●使用するケース
Windermere Manor: Sustainability and Change (9B13C044, Ivey Publishing (2013)) (related to SDG Goal#9 Industry, Innovation, and Infrastructure)

第2日(Day2)

Small group discussion and class discussion

Themes: Secondary Data
Main contents: secondary data, data analytics, HR analytics

●使用するケース
Agoda: People Analytics and Business Culture (A) (W17429-PDF-ENG, Ivey Publishing) (related to SDG Goal#9 Industry, Innovation, and Infrastructure)

第3日(Day3)

Small group discussion and class discussion

Themes: Interview Methods
Main contents: focus group discussion, in-depth Interview, interview question design, interview and facilitation skills, content analysis

●使用するケース
All Nutrition (A): Focus Group Research for Market Segmentation (CU276-PDF-ENG, Columbia Business School) (related to SDG Goal#9 Industry, Innovation and Infrastructure)

第4日(Day4)

Small group discussion and class discussion

Themes: Survey Methods
Main contents: questionnaire design, measurement, sampling technique, quantitative data analysis

●使用するケース
All Nutrition (B): Quantitative Research for Market Segmentation (CU277-PDF-ENG, Columbia Business School) (related to SDG Goal#9 Industry, Innovation, and Infrastructure)

第5日(Day5)

Small group discussion and class discussion

Themes: Experiment Method
Main contents: treatment and control, randomization, experiment design, pilot testing

●使用するケース
Expanding Health Insurance to Millions: Learning from the Oregon Health Insurance Experiment (Harvard Kennedy School, HKS799-PDF-ENG) (related to SDG Goal#9 Industry, Innovation, and Infrastructure)

第6日(Day6)

Small group discussion and class discussion

Themes: Hypothesis Testing and Modelling
Main contents: hypotheses, research model, and statistical analysis

●使用するケース
Kenexa (907C04-PDF-ENG, Ivey Publishing) (related to SDG Goal#9 Industry, Innovation and Infrastructure)

第7日(Day7)

Small group discussion and class discussion

Themes: Research Ethics
Main contents: research ethics, data privacy, data protection, data usuage

●使用するケース
Beware! Facebook Knows You Better Through Big Data (717-0017-1, Amity Research Centers) (related to SDG Goal#16 Peace, Justice, and Strong Institutions)

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
講師用内規準拠 Method of Assessment Weights
予習レポート Preparation Report 0 %
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
ケース試験 Case Exam 0 %
参加者による相互評価 Peer Assessment 0 %
シミュレーション成績 Simulation 0 %
小テスト Quizzes / Tests 0 %
最終レポート Final Report 40 %
期末試験 Final Exam 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Preparation before class and active participation in both small group discussion and open class discussion are expected. The final report will be graded by the comprehensiveness and depth of the content.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • 「The textbook is not necessary for this course」 ( )

参考文献・資料 Additional Readings and Resource

There is no set textbook for this course, but students can refer to an open source textbook by the following weblink:

Social Science Research: Principles, Methods, and Practices
https://open.umn.edu/opentextbooks/textbooks/social-science-research-principles-methods-and-practices

Introductory Statistics
https://open.umn.edu/opentextbooks/textbooks/introductory-statistics

Additional readings and videos will be distributed and shown in class.

授業調査に対するコメント Comment on Course Evaluation

Class discussion will follow a more structured and theoretically based manner as suggested by previous participants.
Cases and assessment have been updated in response to the previous participants' comment and suggestions.

担当教員のプロフィール About the Instructor 


Dr. Hui is an Associate Professor in the area of management at NUCB. He obtained his Doctor of Philosophy (Organizational Behavior and Management) from City University of Hong Kong. His academic interests include leadership, employee coaching, HRM, work motivation, and employee adaptation in organizational contexts. His research work has been published in numerous international refereed journals, such as Journal of Organizational Behavior, International Journal of Human Resource Management, Australian Journal of Management, and Career Development International.

(実務経験 Work experience)


Prior to joining NUCB, Dr. Hui taught in five different universities in Hong Kong and Macau, including the City University of Hong Kong, the Hong Kong Polytechnic University, University of Macau, Hang Seng University of Hong Kong, and Open University of Hong Kong. He has extensive experiences in delivering Business Management and Human Resource Management (HRM) courses, in English, at both the undergraduate and postgraduate levels.







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