| 授業名 | Business Presentation |
|---|---|
| Course Title | Business Presentation |
| 担当教員 Instructor Name | Minjeong Ham |
| コード Couse Code | NUC434_N25A |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 教養教育科目 / Liberal Arts |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2025 UG Nisshin Term2 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
This course supports NUCB’s mission of developing ethical and effective leaders who can communicate persuasively in a global business context. By integrating real-world cases and encouraging data-driven storytelling, it fosters leadership capabilities that align with ethical decision making, diversity awareness, and critical thinking.
授業の目的（意義） / Importance of this course
In today’s competitive environment, professionals must present ideas compellingly to diverse stakeholders. This course focuses on crafting persuasive business stories using data and real-life examples, ensuring participants gain the confidence and skill to influence decisions ethically and effectively.
到達目標 / Achievement Goal
Students will be able to:
- Identify stakeholder needs and tailor presentation content accordingly.
- Structure coherent, persuasive narratives supported by relevant data.
- Deliver impactful presentations, showcasing strong public-speaking skills.
- Evaluate ethical considerations in storytelling and presentation.
- Identify stakeholder needs and tailor presentation content accordingly.
- Structure coherent, persuasive narratives supported by relevant data.
- Deliver impactful presentations, showcasing strong public-speaking skills.
- Evaluate ethical considerations in storytelling and presentation.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)
受講後得られる具体的スキルや知識 Learning Outcomes
- Demonstrate structured storytelling techniques for business contexts.
- Integrate data visualization/analysis into presentations effectively.
- Adapt communication style to audience diversity.
- Reflect on moral and ethical responsibilities in data-driven presentations.
- Integrate data visualization/analysis into presentations effectively.
- Adapt communication style to audience diversity.
- Reflect on moral and ethical responsibilities in data-driven presentations.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 80 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
授業スケジュール Course Schedule
第1日（Day1）
Introduction to Business Storytelling & Presentation Essentials●使用するケース
- Effective Business Presentations- Brand Activism: Nike and Colin Kaepernick
第2日（Day2）
Data-driven storytelling (1)●使用するケース
- Executive Decision-making at Zola第3日（Day3）
Data-Driven Storytelling (2)●使用するケース
- To Plot or Not to Plot: An Exercise on Understanding and Comparing Datasets- Data Storytelling: What are the Alternatives to Crop Residue Burning in India?
第4日（Day4）
Data-Driven Storytelling (3)●使用するケース
- Pitcher Perfect: Visualizing Interactive Beer Profiles- Market Street Wine: Extending the Aisle
第5日（Day5）
Data-Driven Storytelling (4)●使用するケース
- SF Express: Data Wars第6日（Day6）
Conflict addressing in B2B Contexts●使用するケース
CDK Digital Marketing: Addressing Channel Conflict with Data Analytics第7日（Day7）
Final presentation (Teams present final data-driven business stories, Q&A, Feedback)成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 20 % |
| 授業内での挙手発言 Class Contribution | 60 % |
| クラス貢献度合計 Class Contribution Total | 80 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- 「 」 （）
参考文献・資料 Additional Readings and Resource
授業調査に対するコメント Comment on Course Evaluation
担当教員のプロフィール About the Instructor
Minjeong Ham is an Assistant Professor at NUCB. She received her Ph.D. in Information Systems from Yonsei University, Seoul, South Korea. She was a postdoctoral fellow at Korea University before joining NUCB. Her research interests include Information Systems adoption and usage in digital business, especially in the creative industry. A significant aspect of her research centers on privacy concerns in personalized advertising, examining the delicate balance between user data protection and effective ad targeting.
Refereed Articles
- (2025) Personal data strategies in digital advertising: Can first-party data outshine third-party data?. International Journal of Information Management 80 0268-4012
- (2024) How does OTT social viewing relieve pandemic-related depressive symptoms? Investigating the moderated mediation model of social connectedness and network types. The Communication Review 10714421
- (2023) Personalization, Privacy and Algorithms in Online Advertising. Yonsei University
- (2021) The effects of internet proliferation on search engine and over-the-top service markets. Telecommunications Policy 45(8): 03085961
- (2021) Empirical study on video clip consumption: focusing on viewing habits and use motives. International Journal of Mobile Communications 19(2): 1741-5217