シラバス Syllabus

授業名 Leading Asian Businesses
Course Title Leading Asian Businesses
担当教員 Instructor Name George Y. Wang
コード Couse Code NUC433_N22B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term4

授業の概要 Course Overview


NUCB's mission is to educate innovative and ethical leaders who possess a frontier spirit and to create knowledge that advances business and society. Under the macro university mission, this course aims to understand the business development in Asia, to study leading Asian firms and SMEs, and to explore how Asian firms can continue to prosper Asian business and global society.
Asian economies have already played a crucial role in the world economy. The contribution of Asian economies relies not only on large Asian firms, but also on numerous small and medium enterprises (SMEs). This course aims to understand the business development in Asia, to study leading Asian firms and SMEs, and to explore how Asian firms can continue to prosper in order to contribute to global business. Specifically, students will be introduced to understand advantages and challenges faced with Asian firms in terms of global business. In this course, students will study practical cases in order to understand business from a variety of perspectives, such as management, finance, marketing, supply chain, and so on.
In this course, students will be introduced to understand advantages and challenges faced with Asian firms in terms of global business. Students will also learn about the competitive strategies and corporate actions of Asian businesses from a variety of perspectives, such as management, finance, marketing, supply chain, and so on.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes


By the end of the course, students should be able to understand:
1) the relationship between Asian economy and the world economy;
2) the importance and contribution of Asian industries and firms to global business; and
3) major corporate strategies and business operations taken by leading Asian firms.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

This course allocates 30% of the time in delivering lectures and 70% of the time in case study and discussion. Students are required to submit papers on case analysis. Feedbacks will be provided on an individual basis.

授業スケジュール Course Schedule

第1日(Day1)

1. Course outline
2. Business and globalization
3. Leveraging resources & capabilities

●使用するケース
Case 1: HSBC Bank (provided by instructor)
Case 2: Singapore Airlines (provided by instructor)

第2日(Day2)

1. International Human Resource Management

●使用するケース
Case: Nomura's Global Growth- Picking Up Pieces of Lehman (210017)

第3日(Day3)

International Marketing - an Asian Perspective

●使用するケース
Case 1: Kikkoman (provided by instructor)
Case 2: P&G in Asia (provided by instructor)

第4日(Day4)

Foreign Direct Investment (FDI)

●使用するケース
Case: Foxconn Technology Group: Acquiring Sharp to Move Up the Value Chain (9B19M058)

第5日(Day5)

International social entrepreneurship

●使用するケース
Case: Konica Minolta Business Solutions (HK) Ltd.: Pioneering Corporate Social Entrepreneurship (9B19M008)

第6日(Day6)

International alliances & acquisitions

●使用するケース
Case 1: Lenovo and IBM (provided by instructor)
Case 2: Geely and Volvo (provided by instructor)

第7日(Day7)

1. International Supply Chain
2. Final evaluation

●使用するケース
1. Case: Apple Inc.: Managing a Global Supply Chain (9B14D005)
2. Supplemental Case: Zara vs H&M in Fast Fashion (Reference no. 518-0113-1)

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 20 %
クラス貢献度合計 Class Contribution Total 20 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 70 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 10 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

1. Quizzes/tests are referred to as short tests including true/false, multiple-choice, and short-answer questions.
2. Attendance is mandatory. Make-up quizzes/exams will not be provided for any unexcused absence.
3. Students will be grouped for group presentation purpose. Peer evaluation will be conducted by group members.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Mike Peng「GLOBAL, 4th edition」Cengage Learning(2018)9781337406826

参考文献・資料 Additional Readings and Resource

Supplemental reading materials will be provided in class.

授業調査に対するコメント Comment on Course Evaluation

Students ware encouraged to send their inquiries/comments by email to instructor.

担当教員のプロフィール About the Instructor 


Prof. George Wang received his MBA degree from University of Connecticut, USA, and his PhD degree from Imperial College London, UK.
Prior to his academic career in Japan, he has served at University of Colorado Denver (USA) and National Kaohsiung University of Science and Technology (Taiwan).
His research interest is on corporate finance, corporate governance, and investment appraisal.
In addition to academics, Dr. Wang has rich industry work experience, such as consultant, chief financial manager, and independent board director at several publicly listed companies (PLCs).

(実務経験 Work experience)


Academic work experience:
1. Professor in Business and Economics, Soka University, Japan
2. Associate Professor in Economics, University of Colorado Denver, USA.
3. Assistant Professor, National Kaohsiung University of Science and Technology, Taiwan.

Industry work experience:
1. Independent Director of Board, Hwatou Biotech Company (Publicly Issued Company), Taiwan.
2. Consultant to several industrial firms, Taiwan and UK.
3. Financial Director, Feng-Tay Enterprise Co., Ltd. (PLC), Taiwan.
4. Security Analyst, Cathay Life Insurance Co. (PLC), Taiwan.






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