シラバス Syllabus

授業名 Research Methods
Course Title Research Methods
担当教員 Instructor Name Ray Tak-Yin Hui
コード Couse Code NUC432_N20B
授業形態 Class Type 講義 Regular course
授業形式 Class Format
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree BBA
開講情報 Terms / Location 2020 UG Nisshin Term4

授業の概要 Course Overview


This subject provides students with the fundamental business research knowledge that can prepare them to pave the way for their future individual research and decision making in the business field. It provides an opportunity for the students to learn about the key concepts, methodologies, and ethical issues in conducting business research. It also develops their ability to plan and organize research projects through seeking out, evaluating and analyzing materials from a range of sources and stakeholders.

Case studies are employed in class as they not only serve as a platform for mutual learning amongst students, but they also enable students to apply theories/models learnt from the module and equip them with sound analytical skills which will have a significant impact on their future career.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes


1. Describe and discuss the significance of research in business and the key research processes.

2. Critically evaluate the strengths and weaknesses of various types of methodologies in business research.

3. Design suitable methodologies in collecting, processing and analyzing data for quantitative and qualitative research with different purposes.

4. Critically evaluate key ethical issues and their potential impacts in research processes.

SDGsとの関連性 Relevance to Sustainable Development Goals

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 80 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

The course involves case studies, group discussions, and interactive activities. Case readings are assigned for each class. Active participation in class is expected and required. Students are expected to spend no less than 2 hours in preparation before each session.

Details of the mid-term quiz/test and final report will be announced in the due course.

授業スケジュール Course Schedule

第1日(Day1)

Business Research: an Introduction
• Value of research in business
• Different approaches of business research


●使用するケース
Managing with Analytics at Procter & Gamble (Harvard Business School, 613045-PDF-ENG)

第2日(Day2)

Business Research Processes
• Key steps in business research processes
• Identifying research questions
• Designing research questionnaire


●使用するケース
1. Fruitzone India Limited (A): Designing the Research Questions (Indian Institute of Management-Ahmedabad, A00053-PDF-ENG)

2. Fruitzone India Limited (B): Designing the Research Questionnaire (Indian Institute of Management-Ahmedabad, A00055-PDF-ENG)

第3日(Day3)

Quantitative Study: Data Collection and Analysis
• Using questionnaire for collecting quantitative data
• Measurement and sampling
• Qualitative data analysis

●使用するケース
Fruitzone India Limited (C): Data Collection and Analysis (Indian Institute of Management-Ahmedabad, A00057-PDF-ENG)

第4日(Day4)

Hypotheses Testing and Modelling
• Formulating hypotheses
• Creating a research model

●使用するケース
HR Analytics at ScaleneWorks: Behavioral Modeling to Predict Renege (Indian Institute of Management-Bangalore, IMB551-PDF-ENG)

第5日(Day5)

Qualitative Study: Data Collection and Analysis
• Designing focus group and in-depth interview for collecting qualitative data
• Preparation of focus group and in-depth interview
• Qualitative data analysis


●使用するケース
Shodh - Market Research for Economy Housing (A) (Indian Institute of Management-Bangalore, IMB455-PDF-ENG)

第6日(Day6)

Observational and Experimental Studies
• Evaluate the observation and experiment methods in research
• Discuss the value and limitation of observation and experiment methods


●使用するケース
Expanding Health Insurance to Millions: Learning from the Oregon Health Insurance Experiment (Harvard Kennedy School, HKS799-PDF-ENG)

第7日(Day7)

Research Ethics
• Ethical issue in research
• Maintenance good research ethics


●使用するケース
Fixing Facebook: Fake News, Privacy, and Platform Governance (Harvard Business School, 720400-PDF-ENG)

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 20 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 40 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Preparation before class and active participation in class are expected.
Details of the mid-term quiz/test and final report will be announced in the due course.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • William G. Zikmund, Christina Quinlan, Mitch Griffin, Barry Babin, Jon Carr「Business Research Methods (2nd ed.)」Cengage Learning(2019)9781473760356

参考文献・資料 Additional Readings and Resource

Jonathan Wilson (2014). Essentials of Business Research: A Guide to Doing Your Research Project, SAGE. ISBN-13: 9781446257333

授業調査に対するコメント Comment on Course Evaluation

This is the first year of the Research Methods course. Hope you find this course enjoying and useful.

担当教員のプロフィール About the Instructor 


Dr. Hui is an Associate Professor in the area of management at NUCB. He obtained his Doctor of Philosophy (Organizational Behavior and Management) from City University of Hong Kong. His academic interests include leadership, employee coaching, HRM, work motivation, and employee adaptation in organizational contexts. His research work has been published in numerous international refereed journals, such as Journal of Organizational Behavior, International Journal of Human Resource Management, Australian Journal of Management, and Career Development International.

(実務経験 Work experience)


Prior to joining NUCB, Dr. Hui taught in five different universities in Hong Kong and Macau, including the City University of Hong Kong, the Hong Kong Polytechnic University, University of Macau, Hang Seng University of Hong Kong, and Open University of Hong Kong. He has extensive experiences in delivering Business Management and Human Resource Management (HRM) courses, in English, at both the undergraduate and postgraduate levels.







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