| 授業名 | Stakeholder Management |
|---|---|
| Course Title | Stakeholder Management |
| 担当教員 Instructor Name | Kuok Kei Law |
| コード Couse Code | NUC431_N25A |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2025 UG Nisshin Term1 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
This course aligns with the University's mission to cultivate forward-thinking and ethical leaders, empowering them to leverage their expertise and principles to drive progress in both business and society.
授業の目的（意義） / Importance of this course
Engaging in this course enables participants to enhance their comprehension of the business and ethical considerations inherent in various stakeholder relationships, spanning investors, suppliers, employees, customers, and government entities. Such insights empower participants to make informed and ethically responsible decisions, fostering the maintenance of robust and sustainable relationships across diverse stakeholder groups.
到達目標 / Achievement Goal
Participating in this course equips individuals to thoughtfully weigh and harmonize the interests of various stakeholder groups when making decisions.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
1. Evaluate the interests of diverse stakeholder groups within an organization.
2. Thoughtfully assess the ethical components inherent in stakeholder relationships.
3. Connect stakeholder management to both business decision-making and general business management principles.
2. Thoughtfully assess the ethical components inherent in stakeholder relationships.
3. Connect stakeholder management to both business decision-making and general business management principles.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 11 住み続けられるまちづくりを（Sustainable Cities and Communities）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 10 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 90 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Participants are advised to allocate a minimum of 3 hours for preparation per case.
A laptop computer is essential for participating in an assessed simulation exercise in the last two classes of the course.
Feedback will be provided during open class discussions.
A laptop computer is essential for participating in an assessed simulation exercise in the last two classes of the course.
Feedback will be provided during open class discussions.
授業スケジュール Course Schedule
第1日（Day1）
Small group discussion and class discussionTheme: Stakeholder engagement
Main contents:
In the first class, students will analyze the Tackling HIV/AIDS Through Multi-Partner Stakeholder Engagement case, focusing on the theme of stakeholder engagement. The case highlights how the Wits Reproductive Health and HIV Institute (WRHI) successfully mobilized multiple stakeholders—government, NGOs, international donors, and community groups - to address the HIV/AIDS crisis in South Africa. Students will explore how stakeholder engagement strategies can build partnerships, influence policy, and overcome systemic challenges. The discussion will center on identifying key stakeholders, understanding their power and influence, and determining how to collaborate effectively in high-stakes environments to create sustainable social impact.
●使用するケース
Tackling the HIV/AIDS Pandemic through Multi-partner Stakeholder Engagement (Product ID: W13416 / Publisher: IVEY)第2日（Day2）
Small group discussion and class discussionTheme: Stakeholder salience
Main contents:
In the second class, students will analyze the Carlson Company and Global Corporate Citizenship case, focusing on the theme of stakeholder salience. The case highlights Carlson’s dilemma in expanding its business into Costa Rica, a region affected by child sex trafficking. Students will explore how to identify and assess key stakeholders based on their power, legitimacy, and urgency, using the stakeholder salience model. The discussion will emphasize the competing demands of business opportunity and corporate social responsibility, helping students understand how different stakeholder groups can influence strategic decisions and the challenges of balancing profitability with ethical obligations.
●使用するケース
The Carlson Company and Global Corporate Citizenship: The Protection of Children in the Travel and Tourism Industry (Product ID: NA0131 / Publisher: NACRA)第3日（Day3）
Small group discussion and class discussionTheme: Precautionary principle vs. Harm reduction
Main contents:
In the third class, students will analyze the JUUL and the Vaping Revolution case, focusing on the tension between the precautionary principle and harm reduction when making business decisions that affect stakeholders. The case highlights JUUL Labs' rapid growth and the ethical dilemmas it faced regarding product safety, marketing practices, and social impact. Students will explore how business leaders balance innovation with potential harm to customers and society, addressing regulatory uncertainty and public health concerns. The discussion will emphasize the importance of weighing long-term risks, corporate responsibility, and stakeholder impact in decision-making.
●使用するケース
JUUL and the Vaping Revolution (Product ID: 9-619-006 / Publisher: HBS)JUUL and the Vaping Revolution: A 2022 Update (Product ID: 9-623-011 / Publisher: HBS)
第4日（Day4）
Small group discussion and class discussionTheme: Right vs. Right: Customer privacy vs. National security
Main contents:
In the fourth class, students will analyze the Building a Backdoor to the iPhone: An Ethical Dilemma case, focusing on right vs. right decisions in executive management. The case highlights Apple’s ethical dilemma when the U.S. government requested access to encrypted data on a terrorist’s iPhone. Students will explore how leaders must navigate competing rights - such as customer privacy versus national security - and apply ethical frameworks to assess conflicting responsibilities. The discussion will challenge students to consider how to balance these rights, develop practical solutions, and reflect on the broader implications of their decisions on stakeholders.
●使用するケース
Building a "Backdoor" to the iPhone: An Ethical Dilemma (Product ID: W16245 / Publisher: IVEY)第5日（Day5）
Small group discussion and class discussionTheme: Right vs. Right: Free speech vs. Diversity and inclusion
Main contents:
In the fifth class, students will analyze the Gender and Free Speech at Google case series, continuing the exploration of right vs. right decisions, but with a focus on managing competing values in a highly polarized environment. The case highlights Google’s response to an employee memo that questioned its diversity efforts and sparked widespread debate on gender, free speech, and company culture. Students will reflect on the complexities of balancing the right to free expression with the responsibility to maintain an inclusive workplace. The discussion will emphasize procedural fairness, organizational values, and the ethical challenges managers face when navigating sensitive workplace issues.
●使用するケース
Gender and Free Speech at Google (A) (Product ID: 9-318-085 / Publisher: HBS)Gender and Free Speech at Google (B) (Product ID: 9-319-085 / Publisher: HBS)
Gender and Free Speech at Google (C) (Product ID: 9-319-097 / Publisher: HBS)
第6日（Day6）
Small group discussion and class discussionTheme: Stakeholder communication and negotiation
Main contents:
In the sixth class, students will analyze the Nike, the NBA, China, and Free Speech: A Zone Defense case, focusing on the theme of stakeholder communication and negotiation. The case examines Nike’s response to the controversy surrounding a tweet by the Houston Rockets’ manager supporting the Hong Kong protests, which sparked backlash in China. Students will explore how global companies like Nike manage sensitive issues through strategic communication, balancing stakeholder expectations across different markets. The discussion will emphasize how negotiation and careful messaging can help companies mitigate conflicts between business goals and social values while protecting brand reputation and maintaining stakeholder trust.
●使用するケース
Nike, the NBA, China, and Free Speech: A Zone Defense (Product ID: HK1329 / Publisher: ACRC)第7日（Day7）
Simulation exerciseTheme: Stakeholder communication and negotiation
●使用するケース
Group Communication and Decision-Making Simulation: Wildfire Mitigation (Product ID: FO0001-HTM-ENG / Publisher: HBP)成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 70 % |
| クラス貢献度合計 Class Contribution Total | 70 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 30 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
Preparation before class and active participation in both small group discussion and open class discussion are expected.教科書 Textbook
- Nil「Nil」Nil（Nil）
参考文献・資料 Additional Readings and Resource
Additional readings and videos will be distributed in class.
授業調査に対するコメント Comment on Course Evaluation
More stakeholder perspectives will be incorporated in class discussion.
担当教員のプロフィール About the Instructor
Kuok Kei (Eddie) Law is a Professor of Management at NUCB Business School. He earned his PhD from City University of Hong Kong. His primary research interests focus on knowledge management and human resource management. His work has been published in leading international journals, including European Management Journal, Human Resource Management Review, Journal of Knowledge Management, and Work, Employment & Society. Eddie’s research received Best Paper and Research Awards in 2013 and 2016, respectively. At NUCB, he has been honored with Teaching Awards for four consecutive academic years (2020/21–2023/24) and a Research Award for the 2020/21 and 2024/25 academic years.
（実務経験 Work experience）
Prior to joining NUCB, Eddie worked at the Open University of Hong Kong, where he began his academic career and progressed rapidly from Assistant Lecturer to Lecturer, and eventually to Assistant Professor over his nine-year tenure. He has extensive experience teaching business management courses at both undergraduate and postgraduate levels, as well as supervising research projects and dissertations.
Refereed Articles
- (2024) ‘I am a Scaffolder’: Constructing Safety Knowledge and Machismo in ‘Dirty Work’. Work, Employment and Society
- (2024) Integrating the adapted UTAUT model with moral obligation, trust and perceived risk to predict ChatGPT adoption for assessment support: A survey with students. Computers and Education: Artificial Intelligence 6 2666-920X
- (2023) What Is Next? The Longer-Term Managerial Challenges following COVID-19. Sustainability 15(18):
- (2023) The effect of short-term performance fluctuations on long-term performance: evidence from the English Premier League. Team Performance Management 29(1/2): 1352-7592
- (2022) Application of learning organization 2.0: a case study of Ricoh Ena Forest Japan. The Learning Organization
Refereed Proceedings
- (2017). Knowledge appropriation, justice climate and performance management - A theoretical framework. Proceedings of the British Academy of Management 2017 Conference .British Academy of Management 2017 Conference. 1. 3. University of Warwick
- (2016). Tacit knowledge management of firefighters: An exploratory study on the fire service department in Hong Kong. Proceedings of the 8th International Conference on Innovation and Knowledge Management in Asia Pacific .The 8th International Conference on Innovation and Knowledge Management in Asia Pacific. 1. 3. Ariston Hotel, Kobe
- (2016). Exploring employees' communication behaviors in knowledge sharing: A hierarchal perspective. Proceedings of the 81st Annual Conference of the Association for Business Communication .The 81st Annual Conference of the Association for Business Communication. 1. 3. Albuquerque, New Mexico