シラバス Syllabus

授業名 Innovation Management
Course Title Innovation Management
担当教員 Instructor Name Ricardo Lim
コード Couse Code NUC430_N22A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term2

授業の概要 Course Overview

Innovation is a prerequisite for organizations that travel to new frontiers. Innovation promotes continuous discovery and forward movement, leading to stronger, shock-proof organizations.
Discovery and movement apply not only to small, “wanabee” start-ups but also to large “Unicorns” like Google and Netflix, who must continuously defend against inertia. Students—future managers—will use different lenses to sense innovation drivers, apply innovation processes and building blocks, and learn different macro strategies of innovation. It provokes critical thinking about the connections between various frameworks, and their connections to the real world.
Participants should be able to identify various types of innovations, whether transformational, disruptive, or frugal. What is the ecology of innovation, how does one spark it, manage it, and execute it.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes

: Students should…
1. View innovation problems from the view of customers
2. Articulate value from economic and emotional perspectives
3. Use various Innovation tactics and frameworks to reconfigure customer value propositions
4. Identify barriers to innovation in organizations

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

○ Students should expect to do three hours per week to read and analyze one Harvard Business School case and 2-3 accompanying readings to process each case. Professor will give guide questions ahead of the case, but students are welcome to push new agendas beyond the questions.

○ Students should expect to do at least TWO group WACS: A midterm and a final WAC.

○ I will give mid-course evaluations on class participation.

授業スケジュール Course Schedule


Why innovation? Lenses of Innovation, Entrep-, Intrapreneurship. The case of Fuji Film, Japan.

1. http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity
2. Read about Fuji Film’s transformation (and Kodak’s near death) in
a. https://petapixel.com/2016/04/08/film-makeup-fuji-made-ultimate-pivot-business-dried/
b. https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies/
c. https://www.nippon.com/en/features/c00511/



Customer pains, gains, jobs and Value. Case disussion on Yourfit.

Read 1. https://www.nngroup.com/articles/empathy-mapping/
2. https://www.nngroup.com/articles/journey-mapping-101/

Yourfit: A Fusion of Korean Beauty and Technology HBSP NTU 222 (2018)


Empathy walk Exercise. Problem set to be distributed..

read https://medium.com/southcoast/value-proposition-design-jobs-pains-gains-with-mark-lowenstein-b70b24ec806e



Innovation styles: disruptive innovations, Jugaad

Read https://hbr.org/2015/12/what-is-disruptive-innovation (Free)

Ojek: Regulating Motorcycle Taxis in Indonesia HBSP KS1311 (2020)


Blue Ocean innovations

Read :

1. The ten Types of Innovation (Summary)
2. https://www.ideatovalue.com/inno/nickskillicorn/2019/07/ten-types-of-innovation-30-new-case-studies-for-2019/
3. https://egyptinnovate.com/en/innovation-tool/scamper-method
4. https://www.blueoceanstrategy.com/tools/errc-grid/
5. https://lippincott.com/insight/experience-innovation/

Strategic Innovation: Park24 - Reinventing the Parking Industry in Japan IN1512 (2018)


Lubricants and barriers to innovation


1. https://platformbusinessmodel.com/platform-business-model-meaning/
2. https://globalnpsolutions.com/2019/02/4-roles-of-psychological-safety-in-innovation/

Innovation and Agility at Tencent's WeChat LBS220 (2019)


Innovation Processes

1. The Lean Startup summary (Free PDF downloadable from https://www.authentic.com.au/the-lean-startup-eric-ries-free-pdf-ebook-summary/
2. The Business Model Canvas: https://expertprogrammanagement.com/2018/10/business-model-canvas-explained/
3. https://dschool.stanford.edu/news-events/positive-disruption

Telefonica: A Lean Elephant HBSP B5863 (2016)

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 20 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

○ Individual Class Participation 50%: I value both quantity and quality of participation. I want to hear your voices, your stories, your opinions, your concerns. Questions are welcome as participation, if they help illuminate difficult concepts for the class. I want to see how critically you can think and how you process your decisions.

○ Group Written Analysis of Case (WAC)
■ Midterm Group WAC 20%
■ Final Group WAC 30%

○ Peer Assessment 0%, but used as a basis for bonus individual scores

○ Total 100%

使用ケース一覧 List of Cases


教科書 Textbook

  • N/A「No textbook required.」N/A(N/A)

参考文献・資料 Additional Readings and Resource

See schedule of web readings.

授業調査に対するコメント Comment on Course Evaluation

I implemented this course for the first time in 2021 via Zoom online. Average rating across categories was 4.58. Here were positive student comments:

"the professor brings a lot of interesting concepts to class
the professor is also good at professing the concepts:

"Very professional knowledge and very enthusiastic guided interaction"

"- Professor Lim is very enthusiastic since the beginning of the course and motivate me to go deeper with the innovation management topic
- class discussion and group discussion in this course is also very effective to help my understanding in the topic"

"This course is simply perfect !! Even though we are a lot of people in the class, professor Lim tries his best to make everyone participate on interesting topics, thank you Ana as well :). All the topics were relevant and contributed to my learning experience. The system of "learning team" was very efficient, my team was the best ! Overall a great experience which will make me remember a lot of things. "

"The major good point of this course is that Professor Lim encourages active participation and gives a chance to student to talk. Considering the difference in time zone, I really appreciated the enthusiasm of Professor Lim, the whole course was very interesting. "

There were negative comments as well:

"A final assignment not particularly relevant and a little light compared to the mid term assignment that I found very interesting."
"I didn't like being in the same group with the same people every time we would have breakout rooms and or projects; very limiting of what we can learn from each other. I also think that the professor needs to give more space for others to participate, I.e. when he calls on someone, do NOT keep asking that same person more questions because others could have had the chance to respond to that."

I will be changing the final exam to more relevant in answer to #1. I will also be spreading participation more around in response to answer #2 above.

担当教員のプロフィール About the Instructor 

Ricardo A. Lim, Ph.D. is a professor at the NUCB Business School and visiting professor at Ritsumeikan APU, Beppu, Japan. He was a former Dean of AIM, former President of the Association of Asia Pacific Business Schools (a consortium of 80 Asian B-schools), founding member of the Global Network to Advance Management at Yale Business School, and Asia-Pacirfic Advisory Council of AACSB. He teaches information systems, statistics, analytics, and design thinking x lean x agile concepts. He has published in the MIS Quarterly and the Journal of Management Information Systems, and serves as Associate Editor for the International Journal of Business and Economics, Taiwan. He currently consults for education and financial services sectors. Before joining academe he was a senior consultant for the Computer Sciences Corporation in Boston and Siemens Computing in Manila. He has a Ph.D. from the U. of Southern California, an MBA from the U. of Virginia, and a B.Com. from McGill University.

Refereed Articles

  • (2021) Developing and Testing a Smartphone Dependency Scale Assessing Addiction Risk. International Journal of Risk and Contingency Management 10(4): 2160-9624
  • (2021) Business Model Innovation: A Study of Empowering Leadership. Creativity and Innovation Management 1467-8691
  • (2021) The Effect of Reciprocity on Mobile Wallet Intention: A Study of Filipino Consumers. International Journal of Asian Business and Information Management 12(2): 1947-9638
  • (2017) The mediating effects of habit on continuance intention. International Journal of Information Management 37(6): 0268-4012
  • (2015) Exploring the Personal Innovativeness Construct: The Roles of Ease of Use, Satisfaction and Attitudes. Asia Pacific Journal of Information Systems 25(4): 2288-5404