| 授業名 | New Business Development |
|---|---|
| Course Title | New Business Development |
| 担当教員 Instructor Name | 内古閑 宏（Hiroshi Uchikoga） |
| コード Couse Code | NUC428_N21A |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | Live Virtual |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2021 UG Nisshin Term2 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
This course perfectly aligns with NUCB's Mission Statement as it guides to nurturing leaders with Frontier spirits who can bridge cultural differences. It will provide students insights to confront situations where they require innovating thinking, innovating actions and innovative problem solving within an international context.
授業の目的（意義） / Importance of this course
The course encompasses case method discussions which provide insights in forming answers to questions such as; How do companies develop new businesses? What type of new businesses are they going after? How does it matter to the current business? What would you need in developing new businesses? What are the driving factors?
到達目標 / Achievement Goal
Through the case discussions, the class will co-create knowledge about developing new businesses from an organizational, technological and strategic point of view while searching into mindfulness and personal aspects which form the basis for developing new businesses.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
受講後得られる具体的スキルや知識 Learning Outcomes
Through case method discussion and with your active involvement, the course is designed to hand over 'thinking tools' when developing new businesses. The course intends you to be ready for shaping strategies that answer basic questions of why, what and how - Why do we need to move on to a new business? What do we need to do? and How are we going to make it happen?
A set of insights which you take away from the classroom, we hope, becomes an armor of thoughts in constructing coherent narratives for new business development - narratives of which will be shared among your colleagues and team members.
A set of insights which you take away from the classroom, we hope, becomes an armor of thoughts in constructing coherent narratives for new business development - narratives of which will be shared among your colleagues and team members.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 0 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 100 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Participants will leave this program armed with the knowledge of how to influence corporate culture, alter the way their organization responds to the challenges of New Business Development. This intensive case discussion learning experience will deliver multi-faceted insights which help leaders to:
- prepare themselves for initiating new business development
- understand how technologies, organizations and markets evolve and how they are linked
( The course does not hesitate to discuss technology matters when necessary. )
Case Analysis Reports
The course requires to write ( a minimum of 1 page ) case analysis for one of the questions in each case.
( total of more than 7 pages for 7 cases )
They will be collected before each day and the reports will consist 50% of the final grade.
- prepare themselves for initiating new business development
- understand how technologies, organizations and markets evolve and how they are linked
( The course does not hesitate to discuss technology matters when necessary. )
Case Analysis Reports
The course requires to write ( a minimum of 1 page ) case analysis for one of the questions in each case.
( total of more than 7 pages for 7 cases )
They will be collected before each day and the reports will consist 50% of the final grade.
授業スケジュール Course Schedule
第1日（Day1）
June 10Session #1
Session Focus : New Business Development in a Large Corporation
●使用するケース
3M Optical Systems: Managing Corporate Entrepreneurship (HBS)第2日（Day2）
June 17Session #2
Session Focus : Organizational Evolution and New Business Development
●使用するケース
Phase Zero : Introducing New Services at IDEO (HBS)第3日（Day3）
June 24Session #3
Session Focus : New Business Development in a Mature Industry
●使用するケース
Whole Foods Market (HBS)Amazon Acquires Whole Foods (B) (HBS)
第4日（Day4）
July 1Session #4
Session Focus : Founders of a New Business
●使用するケース
Apple's Core (HBS)第5日（Day5）
July 8Session #5
Session Focus : New Business Development and Business Model
●使用するケース
Zip Car: Refining the Business Model (HBS)第6日（Day6）
July 15Session #6
Session Focus : New Business Development and Decision Making
●使用するケース
Google Glass (HBS)第7日（Day7）
July 22Session #7
Session Focus : New Business Development and Mindfulness
●使用するケース
Zen Strategy (in the cases of Steve Jobs and Phil Jackson) (Darden School)Reference: "Zen MInd, Beginner's Mind" by Shunryu Suzuki
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 5 % |
| 授業内での挙手発言 Class Contribution | 45 % |
| クラス貢献度合計 Class Contribution Total | 50 % |
| 予習レポート Preparation Report | 50 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
Please take some time in preparing Case Analysis Reports.教科書 Textbook
- Peter Thiel 「Zero to One: Notes on Start Ups, or How to Build the Future」Virgin Books（2015）978-0753555194
参考文献・資料 Additional Readings and Resource
"Innovator's Dilemma -When New Technologies Cause Great Firms to Fail"
by Clayton M. Christensen
Frederick Laloux "Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness"
Shunryu Suzuki "Zen Mind Beginner's MInd"
by Clayton M. Christensen
Frederick Laloux "Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness"
Shunryu Suzuki "Zen Mind Beginner's MInd"
授業調査に対するコメント Comment on Course Evaluation
This is a new course.
担当教員のプロフィール About the Instructor
1998年慶應義塾大学理工学部修士課程修了。（株）東芝入社、世界初のノートパソコンを設計したハードウェア設計部に所属。1994年ハーバード・ビジネス・スクール経営大学院修士課程修了（MBA）後、東芝本社パソコン商品企画部にて新型ノートパソコンの企画、インターネット・サービスの立ち上げ、ネット接続型次世代DVD規格の策定に従事。1997年ソフトバンク（株）入社、企業投資室にてスカパーの立ち上げ、インターネット企業投資を実施。ソフトバンクと米国ジオシティーズの合弁会社、ジオシティーズ・ジャパン（株）の設立、事業立上げを指揮。2000年ヴィジョネア（株）を創業、DVDとインターネットの連動技術で事業構築、特許権利化後にライセンスビジネスにピボットし現在に至る。2012年米国シリコンバレーに移り住みYouTuber向けアプリ開発のVeamInc.設立・創業、現在に至る。帰国後アフリカにおける世銀のプロジェクト、ブロックチェーンのビジネス・プロデュースに関与。
Education
Masters Degree in Business Administration, Harvard Business School
Master of Engineering in Mechanical Engineering, Keio University
Bachelor of Engineering in Mechanical Engineering, Keio University
After joining Toshiba's Computer Division in 1988 where he was involved in designing the world's first notebook PC, Hiroshi Uchikoga went to Harvard Business School MBA program. After graduation, he returned to Toshiba Headquarters Product Planning division in 1994, where he engaged in; planning advanced notebook PCs, launching Toshiba's first internet service, and standardizing a new generation video disc format.
When he met Mr. Son of Softbank, Hiroshi decided to work as a manager in the investment division, then led the joint venture between GeoCities (US) and Softbank. In 2000, Hiroshi founded Visionare Corporation, a software development company in Japan which eventually pivoted to a license company after acquiring eight patents, and he moved to Sunnyvale, California in 2012 to start up Veam Inc. - both of which are currently working on a path to successful exits. Returning to Japan in 2017, he acted as Business Producer at World Bank's project in Africa and blockchain related businesses.