シラバス Syllabus

授業名 Design Science
Course Title Design Science
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code NUC426_N22A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term2

授業の概要 Course Overview


The course would enable students to learn about fundamentals of management science . Students will be challenged to simulate a proposal like a global leader to exhibit their “Frontier Spirit” with team members from different countries.
Course Background:
There is a growing number of new ventures (or so called startups) around the world. However, there is a lacking of knowledge about issues of the new ventures, as well as researchers or practitioners in this field. Thus, the course aims to develop young individuals to acquire knowledge and basic research skills in management research for new venture.
To be able to gain skills in Critical Thinking, Diversity Awareness, Ethical Decision Making, Effective Communication and Managerial Perspectives.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識 Learning Outcomes


To be able to design a scientific research plan in entrepreneurship field

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

Course Approach

The lesson with be conducted primarily in English.
Case method and case simulation will be applied.
Every lesson will be divided into two parts as per described in below course approach

Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used

Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution by applying Design Science principles Thinking

* Teaching approach and content may vary according to lesson each week.


Course Work

(a) Class participation
- Include pre-lesson case discussion, class participation

(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class

(c) Final report for course project
- To submit a short 3-4 page research report for course project
- Details to be briefed in class


Course Targeted Student:
• interested to acquire basic understanding about entrepreneurship and new ventures
• interested to acquire deeper knowledge about applying scientific method, especially qualitative research methods
• interested in team project and individual work

授業スケジュール Course Schedule

第1日(Day1)

Week 1: About management research on new venture creation
• To understand the five key stages of a research project and analyses the relationship between management practice and research and between theory and research



●使用するケース
Case 1: The Science and art of Business (Short Case)
(HBR Case)

第2日(Day2)

Week 2: Current research on entrepreneurship
• To understand the structure for the research and 2 research design: Inductive and deductive approach
• To understand the research landscape and lens in entrepreneurship research
• To understand the query and recent findings about entrepreneurship ( Global Entrepreneurship Monitor - GEM)


●使用するケース
Case 2: Success Behind A Student Based Venture – Bricolage or Resource-Based View (Short case)

第3日(Day3)

Week 3: Designing research
•To understand the involving of Citizen and Community in Science
•To understand the different research design for qualitative research, such as experimental and non-experimental designs, including surveys, content analysis


●使用するケース
Case 3: Can Citizen help in Social Innovation (Short Case)

第4日(Day4)

Week 4: Data Collection
• Sampling To learn different sampling methods for qualitative research design
• Interview Preparation To understand guidleline for interview, design of interview questions


●使用するケース
Case 4: Innovation of Harmony Audio Guide
(Original Case)

第5日(Day5)

Week 5 : Data Analysis
• To understand how to use coding techniques to carry out qualitative analysis.
• To understand role of Management in Data Science

●使用するケース
Case 5:Four Ways to Democratize Data Science in Your Organization

第6日(Day6)

Week 6: Research Relevance
To understand the different dimension that affect the relevance of research

●使用するケース
Case 6 : Distance Still Matters- The Hard Reality of Global Expansion

第7日(Day7)

Week 7: Communication and Application
• To understand different method of reporting research outcome for different audiences.
• To understand application and implication of research outcomes


●使用するケース
Case 7: Smart City at Crossroad

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 10 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 10 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Susan Rose (Author), Nigel Spinks (Author), Ana Isabel Canhoto (Author)「Management Research: Applying the Principles 」Routledge(2014)9780415628129

参考文献・資料 Additional Readings and Resource

Handbook of Research on New Venture Creation by Kevin Hindle (Author, Editor), Kim Klyver (Author, Editor) Edward Elgar, Published Year 2011 ISBN-13: 978-0857935182

Management and Business Research By Mark Easterby-Smith, Richard Thorpe, Paul R SAGE Publications Ltd, 2015 ISBN-13: 978-1446296585

授業調査に対するコメント Comment on Course Evaluation

Final evaluation will be subjected to moderation according to overall class performance.

担当教員のプロフィール About the Instructor 


Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)


Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).






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