| 授業名 | Design Thinking |
|---|---|
| Course Title | Design Thinking |
| 担当教員 Instructor Name | Goi Hoe Chin |
| 科目ナンバリングコード Course Numbering Code | GBA110 |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2026 UG Nisshin Term4 |
| コード Couse Code | NUC424_N26B |
授業の概要 Course Overview
Mission Statementとの関係性 / Connection to our Mission Statement
Our mission is to educate innovative and ethical leaders who possess a 'Frontier Spirit' and to create knowledge that advances business and society. Our students will have the ability to bridge the gap between New Asia and the rest of the world.
授業の目的（意義） / Importance of this course
There is a growing number of new ventures (or so called startups) around the world. However, there is a lacking of knowledge about issues of the new ventures, as well as researchers or practitioners in this field. Thus, the course aims to develop young individuals to acquire knowledge and basic research skills in management research for new venture.
学修到達目標 / Achievement Goal
To be able to gain skills in Critical Thinking, Diversity Awareness, Ethical Decision Making, Effective Communication and Managerial Perspectives.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
. Understanding the concept of innovation and its determinates
• Understanding the concept and process of Design Thinking
• Apply the knowledge of innovation and design thinking on a real context
• Understanding the concept and process of Design Thinking
• Apply the knowledge of innovation and design thinking on a real context
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 30 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 70 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
(I) Course teaching approach
• The lesson with be conducted primarily in English.
• Every lesson will be divided into two parts. Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Method Learning” approach (100-120 mins)
- Students are required learn understand concepts and induce active participation amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (80-100 mins)
- There will be short lecture to explain about Design Thinking approach
- There will be group course to apply and practice Design Thinking
(II) Course Work
(a) Class participation
- Include pre-lesson case discussion, class participation
(b) Weekly case assignment
- To be submitted at beginning of class- Details to be briefed in class
• The lesson with be conducted primarily in English.
• Every lesson will be divided into two parts. Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Method Learning” approach (100-120 mins)
- Students are required learn understand concepts and induce active participation amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (80-100 mins)
- There will be short lecture to explain about Design Thinking approach
- There will be group course to apply and practice Design Thinking
(II) Course Work
(a) Class participation
- Include pre-lesson case discussion, class participation
(b) Weekly case assignment
- To be submitted at beginning of class- Details to be briefed in class
授業スケジュール Course Schedule
第1日（Day1）
Week 1:About Innovation and design Thinking• overview of course syllabus
• Introduction and experience of Design Thinking in classroom
●使用するケース
Case 1: How to kill creativity第2日（Day2）
Week 2: Design Thinking Process- To understand the basic principle and process of design thinking (i) empathy, (ii) define, (iii) ideate, (iv) prototype
●使用するケース
Case 2: Rescue Gen Z第3日（Day3）
Week 3: Empathy- To understand the importance of empathy and market
●使用するケース
Case 3: IDEO: Human -Centre Service Design第4日（Day4）
Week 4: Ideation- To understand about process of idea creation
●使用するケース
Case 4：DouDouDoujin- Manga Communication platform第5日（Day5）
Week 5: Prototyping- To understand concept and methods of rapid prototyping
- To practice creation of prototype (such as website or mobile application etc)
●使用するケース
“Human” Magazine versus “Mori Design” Website第6日（Day6）
Week 6: Design Iteration- To learn about importance of iteration
- To understand the factors that affects iteration
●使用するケース
Case 6: EIEA 2020第7日（Day7）
Week 7: Re-Think Design Thinking- To present final proposal for Course Project
●使用するケース
Case 7: The Right Way to Lead Design Thinking成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 70 % |
| クラス貢献度合計 Class Contribution Total | 70 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 10 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials
- ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器（例：スマートフォン、ノートパソコン）の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
- 配布教材（ケースを含む）は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織（生成AI を含む）に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
- 詳細は「教室における電子機器の利用マナー・教材の適切な利用に関するガイドライン」を確認のうえ、教員の指示に従い、責任をもって遵守してください。
- Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
- Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.
- Please refer to the "Classroom Technology Guidelines / Guidelines for Properly Using Course Materials” for details, and follow the instructor’s directions. You are expected to comply with these guidelines responsibly.
教科書 Textbook
- Marc Stickdorn, Jakob Schneider「This is Service Design Thinking: Basics, Tools, Cases」John Wiley & Sons Inc（2011）
参考文献・資料 Additional Readings and Resource
1)Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers -Alexander Osterwalder , Yves Peigner, Published year 2011, Publisher John Wiley and Sons Ltd, ISBN13: 9780470876411
2) Design Thinking Research 2016: Making Design Thinking Foundational Hasso Plattner, Christoph Meinel, Larry Leifer -Publication date 2015, Publisher Springer International Publishing AGISBN13: 9783319196404
3) From Products to Services: Insights and experience from companies which have embraced the service economy -Publication date 03 Jun 2008, Publisher John Wiley and Sons LtdI SBN13: 9780470026687
4) Design Thinking: Integrating Innovation, Customer Experience, and Brand ValueThomas Lockwood -Publication date 2009, Publisher Allworth Press, U.S.ISBN13: 9781581156683
5) The Lean Startup:How Constant Innovation Creates Radically Successful Business
2) Design Thinking Research 2016: Making Design Thinking Foundational Hasso Plattner, Christoph Meinel, Larry Leifer -Publication date 2015, Publisher Springer International Publishing AGISBN13: 9783319196404
3) From Products to Services: Insights and experience from companies which have embraced the service economy -Publication date 03 Jun 2008, Publisher John Wiley and Sons LtdI SBN13: 9780470026687
4) Design Thinking: Integrating Innovation, Customer Experience, and Brand ValueThomas Lockwood -Publication date 2009, Publisher Allworth Press, U.S.ISBN13: 9781581156683
5) The Lean Startup:How Constant Innovation Creates Radically Successful Business
授業調査に対するコメント Comment on Course Evaluation
There may be adjustment to the content or lecture sequence as when as it is needed.
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).