シラバス Syllabus

授業名 ESG
Course Title ESG
担当教員 Instructor Name Youxin Feng
科目ナンバリングコード Course Numbering Code GBA403
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree BBA
開講情報 Terms / Location 2026 UG Nisshin Term2
コード Couse Code NUC424_N26A

授業の概要　Course Overview

Mission Statementとの関係性 / Connection to our Mission Statement

This course aligns with NUCB’s mission to develop innovative, ethical, and globally aware business leaders by equipping students with a comprehensive understanding of Environmental, Social, and Governance (ESG) issues in modern business practices. It fosters critical thinking, ethical decision-making, and managerial perspectives required to navigate the evolving sustainability landscape.

授業の目的（意義） / Importance of this course

ESG factors are becoming critical for corporate strategy, investment decisions, and stakeholder management. By analyzing real-world case studies, students will gain practical insights into ESG implementation across various industries and develop problem-solving skills to address sustainability challenges.

学修到達目標 / Achievement Goal


Students will be able to:
- Understand ESG frameworks and regulations.
- Analyze ESG-related business challenges.
- Evaluate the effectiveness of corporate ESG strategies.
- Develop informed perspectives on ethical decision-making and sustainability.
- Apply critical thinking to ESG dilemmas in different industries.

本授業の該当ラーニングゴール　Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識　Learning Outcomes


Upon successful completion of this course, students will develop the ability to critically analyze and apply ESG principles to real-world business scenarios. Students will gain a deep understanding of how ESG impacts corporate strategy, financial performance, and stakeholder engagement. Students will learn to evaluate the ethical and governance challenges faced by organizations and propose innovative solutions to enhance sustainability practices. Through active case discussions and analytical writing, students will improve their decision-making, communication, and problem-solving skills, preparing them to become responsible business leaders who can integrate ESG considerations into strategic decision-making.

SDGsとの関連性　Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに（Quality Education）

教育手法　Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 10 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 90 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法　Pre- and Post-Course Learning, Report, Feedback methods

- Pre-course preparation
This course adopts a full case-based method, which requires students to have a substantial amount of reading and preparation before attending each session. Students are expected to secure at least 3 hours for individual preparation every week to ensure a smooth, effective participation in class discussion.
- Assignments
Assignments on case preparation will be assigned prior to the first class. Students must submit the assignments through Google Classroom before attending each session. The instructor will provide feedback through electronic form.
-Group Presentation
Students are required to give a in-class, group-based presentation, which is mainly based on the assignment questions. Each group presentation consists of oral presentation (15 min) and Q&A session (5 min).

授業スケジュール　Course Schedule

第1日（Day1）

Introduction to ESG – Frameworks and Challenges

●使用するケース
Fairphone: Can a Start-Up Change an Industry?

*This is a tentative case

第2日（Day2）

ESG in Supply Chain & Technology Integration

●使用するケース
Bext360 and the ESG paradox: leveraging AI, Blockchain and IoT for Supply-Chain-Level ESG Measurement

*This is a tentative case

第3日（Day3）

ESG in Consumer Goods and Market Expansion

●使用するケース
How Oatly Tapped into the Chinese Market by Promoting Green Diets?

*This is a tentative case

第4日（Day4）

ESG Challenges in Big Tech & Data Governance

●使用するケース
Facebook’s Predicaments: Incidental, Inadvertent, or Intentional?

*This is a tentative case

第5日（Day5）

Transition from CSR to ESG in Corporate Strategy

●使用するケース
Dish TV India Donate Campaign: Sustaining Transition from CSR to ESG

*This is a tentative case

第6日（Day6）

ESG and Financial Inclusion for SMEs

●使用するケース
ESG at WeChat Pay to Support SMEs

*This is a tentative case

第7日（Day7）

ESG in Fast Fashion – Ethical Dilemmas and Reputation Risks

●使用するケース
Shein: Ultra-Fast Fashion’s ESG Challenges

*This is a tentative case

成績評価方法　Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 10 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 70 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項　Notes on Evaluation Criteria

The evaluation focuses on the overall performance of class participation and quality of assignments.

使用ケース一覧　List of Cases

    ケースは使用しません。

配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials

  1. ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器（例：スマートフォン、ノートパソコン）の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
  2. 配布教材（ケースを含む）は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織（生成AI を含む）に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
  1. Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
  2. Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.

教科書　Textbook

  • nl「nl」nl（nl）

参考文献・資料　Additional Readings and Resource

Referential readings will be provided alongside the teaching pack.

授業調査に対するコメント　Comment on Course Evaluation

Newly assigned course

担当教員のプロフィール　About the Instructor　



Refereed Articles

  • (2025) Intermediaries as External Enablers in Community-based Social Enterprise: Case Studies in China and Japan. Social Enterprise Journal
  • (2025) Sustainability of Community-based Social Enterprises in China and Japan: A Dual-perspective Strategy. Tohoku University
  • (2024) Public trust in Chinese elder-care social enterprises: common awareness and diverse perspectives from key stakeholders. Humanities and Social Sciences Communications






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