シラバス Syllabus

授業名 Case Writing Seminar I
Course Title Case Writing Seminar I
担当教員 Instructor Name Ray Tak-Yin Hui
科目ナンバリングコード Course Numbering Code
授業形態 Class Type 演習 Practicum
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2024 UG Nisshin Fall
コード Couse Code NUC424_N24B

授業の概要 Course Overview

Mission Statementとの関係性 / Connection to our Mission Statement

Aligning with the NUCB's mission statement, this course aims to nurture innovative, ethical leaders who possess a ‘Frontier Spirit’ in conducting original case research in regional and global business contexts.

授業の目的(意義) / Importance of this course

The Case Writing Seminar comprises a sequence of four semester-long courses designed to equip and assist students in the successful creation of a case and insight note. Case Writing Seminar I serves as the initial course in this series. Global BBA students are obligated to submit and present a case as part of the graduation requirements.

学修到達目標 / Achievement Goal


Upon completing Case Writing Seminar I, students should demonstrate the ability to formulate a case writing proposal that integrates original insights and critically evaluates real-world business cases. Each student is expected to present the case writing proposal along with a comprehensive action plan and timeline.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes


Upon completion of the series of Case Writing Seminar I-IV, students should be able to

1. Understand and explain the business problems faced by different organizations.
2. Suggest possible solutions to tackle a specific business problem.
3. Develop a case and insight note to discuss and understand a specific business problem faced by a particular organization.
4. Present and facilitate the developed case.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

All sessions will be conducted in a workshop format.

The seminar involves a systematic development of the case and insight notes by students. Written submissions, feedback, and subsequent revisions are integral components of the course structure.

"Pre-Class Preparation"
Students are required to prepare their work following the instructions provided by the supervisor before each class. Participants are encouraged to allocate a minimum of 1 hour for preparation before each session.

A laptop computer is essential for the electronic distribution of handouts on the class day.

授業スケジュール Course Schedule

第1日(Day1)

Introduction to the Course and Setting Expectations:

Students will engage in collaborative brainstorming, discussions, and presentations to develop their individual case writing ideas.

●使用するケース
Developing a Teaching Case (Abridged) (Harvard Business School Publishing; 901055-PDF-ENG)

第2日(Day2)

Students will participate in discussions and present their individual case ideas.

第3日(Day3)

Students will participate in discussions and present their individual case ideas.

第4日(Day4)

Reporting the Progress of Case Development, Giving and Receiving Feedback (Individual Presentations)

第5日(Day5)

Reporting the Progress of Case Development, Giving and Receiving Feedback (Individual Presentations)

第6日(Day6)

Reporting the Progress of Case Development, Giving and Receiving Feedback (Individual Presentations)

第7日(Day7)

Reporting the Progress of Case Development, Giving and Receiving Feedback (Individual Presentations)

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
クラス貢献度合計 Class Contribution Total 40 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 60 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

* Final Report = Research plan (40%) + Data collection report (20%)
- Active participation with critical comments and constructive feedback to your peers is required and expected.
- Students are required to develop a research plan (i.e., case writing proposal) and prepare a data collection report by the end of Case Writing Seminar I.

使用ケース一覧 List of Cases

    ケースは使用しません。

配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials

  1. ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器(例:スマートフォン、ノートパソコン)の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
  2. 配布教材(ケースを含む)は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織(生成AI を含む)に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
  1. Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
  2. Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.

教科書 Textbook

  • William Ellet「 The Case Study Handbook, Revised Edition: A Student's Guide」 Harvard Business Press( 201)

参考文献・資料 Additional Readings and Resource

Relevant readings will be provided on Google Classroom.

授業調査に対するコメント Comment on Course Evaluation

This course is taught for the first time.

担当教員のプロフィール About the Instructor 


Dr. Hui is an Associate Professor in the area of management at NUCB. He obtained his Doctor of Philosophy (Organizational Behavior and Management) from City University of Hong Kong. His academic interests include leadership, employee coaching, HRM, work motivation, and employee adaptation in organizational contexts. His research work has been published in numerous international refereed journals, such as Journal of Organizational Behavior, International Journal of Human Resource Management, Australian Journal of Management, and Career Development International.

(実務経験 Work experience)


Prior to joining NUCB, Dr. Hui taught in five different universities in Hong Kong and Macau, including the City University of Hong Kong, the Hong Kong Polytechnic University, University of Macau, Hang Seng University of Hong Kong, and Open University of Hong Kong. He has extensive experiences in delivering Business Management and Human Resource Management (HRM) courses, in English, at both the undergraduate and postgraduate levels.







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