Discussing the latest marketing practices through diverse cases and concrete comprehension of marketing theories will help students understand the dynamic marketing world and become future leaders in this rapidly changing business world.

This course is designed to serve as an introduction to the basic principles of marketing practices and the application of these practices. This course examines our present-day marketing system from a managerial point of view and has a current events component to help emphasize the marketing principles in todayʼs business world. The subjects covered include the marketing mix (4P), STP, marketing communication, customer relationship management, strategic planning, digital marketing, distribution, and international marketing.

During the session, students will critically explore marketing principles, concepts, and models from a practical perspective. Beyond studying marketing theory, students will be able to analyze real-world examples with marketing cases.

*本学の教育ミッションを具現化する形で設定されています。

Upon satisfactory completion of this course, students will be able to:
- Understand the basic principles, theories, concepts, and dynamics of Marketing.
- Understand the elements of the marketing mix (4Ps of marketing)
- Apply these principles and tools in case of analysis and practical business decision-making situations.
- Appreciate and learn more about Marketing as a career.

教育手法 Teaching Method		% of Course Time
インプット型 Traditional		30 %
参加者中心型 Participant-Centered Learning	ケースメソッド Case Method	70 %
	フィールドメソッド Field Method	0 %
合計 Total		100 %

- Course prerequisite
There is a substantial amount of reading and preparation that students will complete in preparation for class. All lectures are given in Case Method, together with lectures on theories. Students should spend at least three hours preparing each case so theyʼre ready to participate in class discussions.
- Preparatory Assignments
Students must submit the preparatory assignment on the contents of the given case that the instructor assigns. The details will be announced on Google Classroom before the 1st class starts. This report should be submitted through Google Classroom.
- Marketing jargon assignment: Students find out the definitions of marketing jargon that the instructor assigns per each case and submit the assignment through Google Classroom before the class starts.
- Group Project: Starting from Week 2, small groups will give a presentation on a topic assigned by the instructor. Each presentation should be approximately 20 minutes long. Students are required to prepare PPT slides in advance and have them ready before class.

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。

講師用内規準拠 Method of Assessment	Weights
コールドコール Cold Call	20 %
授業内での挙手発言 Class Contribution	50 %
クラス貢献度合計 Class Contribution Total	70 %
予習レポート Preparation Report	20 %
小テスト Quizzes / Tests	10 %
シミュレーション成績 Simulation	0 %
ケース試験 Case Exam	0 %
最終レポート Final Report	0 %
期末試験 Final Exam	0 %
参加者による相互評価 Peer Assessment	0 %
合計 Total	100 %

評価の留意事項　Notes on Evaluation Criteria

- Regular class attendance and sincere engagement in the case discussions are essential to achieving the learning objectives and passing the course. Students are strongly encouraged to participate proactively in class discussions. Merely attending the class without engagement will fail a major section of your grade.
- Assignments are expected to be submitted before the deadline. Late submissions will NOT be accepted.

• Open Textbook Library「Principles of Marketing (https://open.umn.edu/opentextbooks/textbooks/50)」University of Minnesota Libraries Publishing（2015）9781946135193

(Marketing fundamental terms and concepts) http://wwmr.us/support/MarketingFundamentals.pdf
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Author), Jack Trout
(Creativity in marketing) https://hbr.org/2017/03/what-creativity-in-marketing-looks-like-today
(Boundless marketing) https://courses.lumenlearning.com/boundless-marketing/

- The class is entertaining.
- The devices and theories taught in class can be easily applied to real-life examples.

（実務経験 Work experience）