シラバス Syllabus

授業名 Stakeholder Management
Course Title Stakeholder Management
担当教員 Instructor Name Kuok Kei Law
コード Couse Code NUC422_N22A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term1

授業の概要 Course Overview


This course is connected to the University's mission of educating innovative and ethical leaders who can apply their knowledge and values to advance business and society.
By taking part in this course, participants will deepen their understanding of the business and ethical implications underneath different stakeholder relationships including investors, employees, suppliers, the government, customers, competitors, and competitors. This helps participants better make business and ethically sound decisions to maintain healthy and sustainable relationships with different stakeholder groups.
By taking part in this course, participants will be able to consider and balance the interests of different stakeholder groups when making decisions.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes


1. Analyze the interests of different stakeholder groups of an organization.
2. Critically examine the moral elements involved in stakeholder relationships.
3. Relate stakeholder management to business decision-making and business management in general.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 11 住み続けられるまちづくりを(Sustainable Cities and Communities)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 10 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 90 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

Participants should allow at least 3 hours of preparation time per case. There are around 79 pages of main content in total across the six assigned cases.

A laptop computer is required for information research and simulation exercise in class.

Please read the assigned case before each class. Also, please conduct online or media search on the latest situation or outcome of the incident and the company being described in each case.

Final report assignment : Reflective essay.
Assignment outline: Please refer to the instructions posted on Google Classroom.
Deadline : Approximately 1 week after the course has ended.
Submission method : Please submit to Google Classroom.
Feedback: Marked assessment rubrics will be returned to participants.

授業スケジュール Course Schedule

第1日(Day1)

Theme: Relationship with investors.

●使用するケース
WeWork: Oil Money and the Challenge of Achieving Carbon Neutrality (Publisher: WDI Publishing at the University of Michigan)

第2日(Day2)

Theme: Relationship with suppliers.

●使用するケース
Global Sourcing at Nike (Publisher: HBS)

第3日(Day3)

Theme: Relationship with employees.

●使用するケース
Gender and Free Speech at Google (Publisher: HBS)

第4日(Day4)

Theme: Relationship with customers.

●使用するケース
JUUL and the Vaping Revolution (Publisher: HBS)

第5日(Day5)

Theme: Relationship with competitors.

●使用するケース
Airbus vs Boeing (Publisher: HBS)

第6日(Day6)

Theme: Relationships with the government and the community.

●使用するケース
Fixing Facebook: Fake News, Privacy, and Platform Governance (Publisher: HBS)

第7日(Day7)

Theme: Collaborating with multiple stakeholders.

●使用するケース
Group Communication and Decision-Making Simulation: Wildfire Mitigation

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 40 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Preparation before class and active participation in both small group discussion and open class discussion are expected. The final report will be graded by the comprehensiveness and depth of the content.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Nil「Nil」Nil(Nil)

参考文献・資料 Additional Readings and Resource

Additional readings and videos will be distributed and shown in class.

授業調査に対するコメント Comment on Course Evaluation

A simulation exercise is added to the course as suggested by previous participants.

担当教員のプロフィール About the Instructor 


Dr. Law is an Associate Professor in the area of management at NUCB Business School. He gained his PhD from City University of Hong Kong. His research interests include knowledge management and human resource management. His work has been published in book, book chapter and international referred journals such as European Management Journal, Human Resource Management Review, and Journal of Knowledge Management. Two of his co-authored research articles won best paper and research awards in 2013 and 2016 respectively. At his current university, Dr. Law received Outstanding Teaching Award and Teaching Award for the academic years 2020/21 and 2021/22 at the Undergraduate School and also received Research Award for 2020/21 at the Business School.

(実務経験 Work experience)


Prior to joining NUCB, Dr Law worked at the Open University of Hong Kong, where he started his academic career and rose quickly from Assistant Lecturer to Lecturer to Assistant Professor during his nine years of tenure. He has extensive experiences in delivering business management courses at both the undergraduate and postgraduate levels as well as supervising research and dissertations.

Refereed Articles

  • (2022) Application of learning organization 2.0: a case study of Ricoh Ena Forest Japan. The Learning Organization
  • (2021) Online or Offline? Coaching Media as Mediator of the Relationship between Coaching Style and Employee Work-related Outcomes. Australian Journal of Management
  • (2020) Sustainable HRM: An extension of the paradox perspective. Human Resource Management Review
  • (2020) Knowledge Creation for Whom?. NUCB Insight 9
  • (2020) Do film festivals attract tourists?. Current Issues in Tourism

Refereed Proceedings

  • (2017). Knowledge appropriation, justice climate and performance management - A theoretical framework. Proceedings of the British Academy of Management 2017 Conference .British Academy of Management 2017 Conference. 1. 3. University of Warwick
  • (2016). Exploring employees' communication behaviors in knowledge sharing: A hierarchal perspective. Proceedings of the 81st Annual Conference of the Association for Business Communication .The 81st Annual Conference of the Association for Business Communication. 1. 3. Albuquerque, New Mexico
  • (2016). Tacit knowledge management of firefighters: An exploratory study on the fire service department in Hong Kong. Proceedings of the 8th International Conference on Innovation and Knowledge Management in Asia Pacific .The 8th International Conference on Innovation and Knowledge Management in Asia Pacific. 1. 3. Ariston Hotel, Kobe






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