シラバス Syllabus

授業名 Industrial Organization
Course Title Industrial Organization
担当教員 Instructor Name Dongyu Guo
コード Couse Code NUC422_N20B
授業形態 Class Type 講義 Regular course
授業形式 Class Format
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree BBA
開講情報 Terms / Location 2020 UG Nisshin Term4

授業の概要　Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

授業の目的（意義） / Importance of this course

Industrial organization, a major subject of applied microeconomics, studies how firms interact and compete with each other in the market. The purpose of this course is to introduce the main concepts and analytical tools of industrial organization. This course intends to give students a solid understanding of the impact of the firms’ behavior on various market outcomes, such as prices, quality, varieties of products, and the associated welfare properties. This course is helpful for students who plan to pursue careers in public policy analysis and management consulting sectors.

到達目標 / Achievement Goal


本授業の該当ラーニングゴール　Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識　Learning Outcomes


If students complete the course successfully, they should be able to
o comprehend the concept of market structure and how it influences the strategic behaviour of firms and their customers,
o understand and suggest managerial policies,
o comment on governmental remedies in case of market failure within the context of the existing competition laws.

SDGsとの関連性　Relevance to Sustainable Development Goals

教育手法　Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法　Pre- and Post-Course Learning, Report, Feedback methods

o The students are supposed to devote at least 3 hours to individual preparation for each case. They should complete the mandatory readings, as part of the self-learning process, in order to learn the necessary fundamentals, concepts and theories that allow them to understand and be prepared for each lecture.
o Additional readings are encouraged for the students who wish to acquire deeper insights.
o Each student should hand in one preparation report and one final report. The assignments will be announced in the first lecture.
o In the case method form, the students are asked to speak in a propositive manner during the class and acquire a thorough understanding of the discussion.

授業スケジュール　Course Schedule

第1日（Day1）

Monopolistic competition

●使用するケース
Title: Agarwal Packers and Movers: Competing for "Moving" Experiences
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/W16017-PDF-ENG

第2日（Day2）

Differentiation

●使用するケース
Title: Disney: Delivering More Content in More Ways
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/W19538-PDF-ENG

第3日（Day3）

Prisoners’ dilemma

●使用するケース
Title: Pricing Games: Sony PlayStation and Microsoft Xbox
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/W88C82-PDF-ENG

第4日（Day4）

Predatory pricing

●使用するケース
Title: Lesser Antilles Lines: The Island of San Huberto
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/UV0351-PDF-ENG

第5日（Day5）

Decoupling

●使用するケース
Title: Showrooming at Best Buy
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/515019-PDF-ENG

第6日（Day6）

Entry

●使用するケース
Title: Global Wine War 2015: New World Versus Old
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/916415-PDF-ENG

第7日（Day7）

Horizontal merger

●使用するケース
Title: When Competition Isn’t Enough: Rural Health in Southwest Virginia
Case Provider: HBP
Link: https://hbsp.harvard.edu/product/UV7854-PDF-ENG

成績評価方法　Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項　Notes on Evaluation Criteria

使用ケース一覧　List of Cases

    ケースは使用しません。

教科書　Textbook

  • Luis M. B. Cabral「Introduction to Industrial Organization (The textbook is not necessary for this course)」MIT Press（2017）978-0262035941

参考文献・資料　Additional Readings and Resource

Belleflamme, P. and M. Peitz. Industrial Organization: Markets and Strategies. Cambridge University Press, 2015.

授業調査に対するコメント　Comment on Course Evaluation

NA

担当教員のプロフィール　About the Instructor　


Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).

Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).

（実務経験 Work experience）


Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19






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