シラバス Syllabus

授業名 Understanding Japanese Organizations
Course Title Understanding Japanese Organizations
担当教員 Instructor Name George Y. Wang
科目ナンバリングコード Course Numbering Code
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2021 UG Nisshin Term3
コード Couse Code NUC421_N21B

授業の概要 Course Overview

Mission Statementとの関係性 / Connection to our Mission Statement

This course aims to introduce the competitive strengths, strategies, and actions. Students will also learn about how Japanese cultures impact on Japanese firms.

授業の目的(意義) / Importance of this course

Japan is the third largest economy in the world. With such a large size of economy, Japanese firms not only have significantly contributed to the world economy, but also have been prominent in many aspects of global business. Since Japanese firms spread widely in a variety of industries, this course aims to understand Japanese firms and industries from the perspectives of corporate strategies and business operations. This course will start from an introduction to the relationship between Japanese economy and the world economy, then explore the Japanese industries, and finally study the strategies and operations of Japanese forms.

学修到達目標 / Achievement Goal


By the end of the course, students should be able to understand:
1) the relationship between Japanese economy and the world economy;
2) the importance and contribution of Japanese industries and firms to global business; and
3) major corporate strategies and business operations taken by Japanese firms.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness

受講後得られる具体的スキルや知識 Learning Outcomes


By the end of the course, students should be able to understand:
1) the relationship between Japanese economy and the world economy;
2) the importance and contribution of Japanese industries and firms to global business; and
3) major corporate strategies and business operations taken by Japanese firms.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

This course allocates 30% of the time in delivering lectures and 70% of the time in case study and discussion. Students are required to submit papers on case analysis. Feedbacks will be provided on an individual basis.

授業スケジュール Course Schedule

第1日(Day1)

1. Course outline
2. Introduction to Japanese economy and business
3. Topic 1: International Business in Japan


●使用するケース
Case: McDonald’s Japan (A) – The Shanghai Husi Debacle (9B15M083)
Case2: Suntory – Rebranding Japanese Whisky Highball (9B20A017)

第2日(Day2)

Topic 2: Business and Culture

●使用するケース
Case: Garrard Japan: Global or Local? (9B19M0310)

第3日(Day3)

Topic 3: Intellectual Property Right (IPR)

●使用するケース
Case: 1) Louis Vuitton in Japan (9B10M067)
2) Sanrio Company

第4日(Day4)

Topic 4: Foreign Market Entry

●使用するケース
1. Case: Yamato Transport: Replicating Japanese Success in Singapore (9B12M121)
2. Midterm evaluation

第5日(Day5)

Topic 5 Business Models - Licensing or Joint Venture

●使用するケース
Case: Licensing Arrangement Or Joint Venture (4): An Ex Post Case Study Of Tokyo Disneyland (HKU988)

第6日(Day6)

Topic 6 Supply Chain

●使用するケース
Case: Uniqlo: A Supply Chain Going Global (HK1085)

第7日(Day7)

Topic 7 Entrepreneurship

●使用するケース
1. Case: Ippudo: Bringing Japan To Paris In a Bowl (9B20A008)
2. Course consolidation: final presentation

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 20 %
クラス貢献度合計 Class Contribution Total 20 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 60 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

1. Quizzes/tests are referred to as short tests including true/false, multiple-choice, and short-answer questions.
2. Final Report, if any, may include written report and/or oral presentation.
3. Attendance is mandatory. Make-up quizzes/exams will not be provided for any unexcused absence.

使用ケース一覧 List of Cases

    ケースは使用しません。

配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials

  1. ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器(例:スマートフォン、ノートパソコン)の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
  2. 配布教材(ケースを含む)は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織(生成AI を含む)に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
  1. Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
  2. Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.

教科書 Textbook

  • Mike Peng「Global Business 」Cengage(2014)978-1-133-48593-3

参考文献・資料 Additional Readings and Resource

Supplemental reading materials will be provided in class.

授業調査に対するコメント Comment on Course Evaluation

Students can send their inquiry by email to instructor.

担当教員のプロフィール About the Instructor 


Prof. George Wang received his MBA degree from University of Connecticut, USA, and his PhD degree from Imperial College London, UK.
Prior to his academic career in Japan, he has served at University of Colorado Denver (USA) and National Kaohsiung University of Science and Technology (Taiwan).
His research interest is on corporate finance, corporate governance, and investment appraisal.
In addition to academics, Dr. Wang has rich industry work experience, such as consultant, chief financial manager, and independent board director at several publicly listed companies (PLCs).

(実務経験 Work experience)


Academic work experience:
1. Professor in Business and Economics, Soka University, Japan
2. Associate Professor in Economics, University of Colorado Denver, USA.
3. Assistant Professor, National Kaohsiung University of Science and Technology, Taiwan.

Industry work experience:
1. Independent Director of Board, Hwatou Biotech Company (Publicly Issued Company), Taiwan.
2. Consultant to several industrial firms, Taiwan and UK.
3. Financial Director, Feng-Tay Enterprise Co., Ltd. (PLC), Taiwan.
4. Security Analyst, Cathay Life Insurance Co. (PLC), Taiwan.






ページ上部へ戻る