シラバス Syllabus

授業名 Industrial Organization
Course Title Industrial Organization
担当教員 Instructor Name Dongyu Guo
コード Couse Code NUC421_N21A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2021 UG Nisshin Term2

授業の概要 Course Overview

This course assists students to foster a "Frontier Spirit", and enables them to solve economic and business problems in a global society.
Industrial organization, a major subject of applied microeconomics, studies how firms interact and compete with each other in the market. The purpose of this course is to introduce the main concepts and analytical tools of industrial organization. This course intends to give students a solid understanding of the impact of the firms’ decisions on various market outcomes, such as prices, quality, varieties of products, and the associated welfare properties. This course serves as a foundation course to prepare students for further study in the area of industrial organization. It is also helpful for those students who plan to pursue careers in public policy analysis and management consulting sectors.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識 Learning Outcomes

If students complete the course successfully, they should be able to
o comprehend the concept of market structure and how it influences the strategic behavior of firms and their customers,
o understand and suggest managerial policies,
o comment on governmental remedies in case of market failure within the context of the existing competition laws.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 80 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

o The students are supposed to devote at least 3 hours to individual preparation for each case. They should complete the mandatory readings, as part of the self-learning process, in order to learn the necessary fundamentals, concepts and theories that allow them to understand and be prepared for each lecture.
o Additional readings are encouraged for the students who wish to acquire deeper insights.
o Each student should hand in one preparation report and one final report. The assignments will be announced in the first lecture.

授業スケジュール Course Schedule


Monopolistic competition

Case: Agarwal Packers and Movers: Competing for "Moving" Experiences
Case provider: HBP



Case: Apple Inc.
Case provider: HBP


Prisoners’ dilemma and predatory pricing

Case: Lesser Antilles Lines: The Island of San Huberto
Case provider: HBP



Case: Showrooming at Best Buy
Case provider: HBP



Case: Global Wine War 2015: New World Versus Old
Case provider: HBP



Case: The Video-Streaming Wars in 2019: Can Disney Catch Netflix?
Case provider: HBP



Case: The De Beers Group: Exploring the Diamond Reselling Opportunity
Case provider: HBP

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
予習レポート Preparation Report 20 %
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
ケース試験 Case Exam 0 %
参加者による相互評価 Peer Assessment 0 %
シミュレーション成績 Simulation 0 %
小テスト Quizzes / Tests 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

In the case method form, the students are asked to speak in a propositive manner during the class and acquire a thorough understanding of the discussion.

使用ケース一覧 List of Cases


教科書 Textbook

  • Luis M. B. Cabral「Introduction to Industrial Organization (2nd Edition) (NOT necessary for the course)」MIT Press(2017)9780262035941
  • Paul Belleflamme and Martin Peitz「Industrial Organization: Markets and Strategies (2nd Edition) (NOT necessary for the course)」Cambridge University Press(2015)9781107687899

参考文献・資料 Additional Readings and Resource

Lecture slides, cases, and other reading materials will be distributed.
The textbooks only serve as references.

授業調査に対するコメント Comment on Course Evaluation

The contents are modified based on the concerns raised last year.

担当教員のプロフィール About the Instructor 

Dongyu Guo received her Ph.D. in Economics at Humboldt University of Berlin and her M.Sc. in Statistics (research) at London School of Economics and Political Science. Her research interests lie primarily in the fields of industrial organization, competition policy, regulation and, more broadly, applied microeconomic theory.

(実務経験 Work experience)

Prior to joining NUCB, she worked as Research Fellow at the Chair of Microeconomics and International Economics at University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19