| 授業名 | Industrial Organization |
|---|---|
| Course Title | Industrial Organization |
| 担当教員 Instructor Name | Dongyu Guo |
| コード Couse Code | NUC421_N21A |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2021 UG Nisshin Term2 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
This course assists students to foster a "Frontier Spirit", and enables them to solve economic and business problems in a global society.
授業の目的（意義） / Importance of this course
Industrial organization, a major subject of applied microeconomics, studies how firms interact and compete with each other in the market. The purpose of this course is to introduce the main concepts and analytical tools of industrial organization. This course intends to give students a solid understanding of the impact of the firms’ decisions on various market outcomes, such as prices, quality, varieties of products, and the associated welfare properties. This course serves as a foundation course to prepare students for further study in the area of industrial organization. It is also helpful for those students who plan to pursue careers in public policy analysis and management consulting sectors.
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG7 International Perspectives (BA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG7 International Perspectives (BA)
受講後得られる具体的スキルや知識 Learning Outcomes
If students complete the course successfully, they should be able to
o comprehend the concept of market structure and how it influences the strategic behavior of firms and their customers,
o understand and suggest managerial policies,
o comment on governmental remedies in case of market failure within the context of the existing competition laws.
o comprehend the concept of market structure and how it influences the strategic behavior of firms and their customers,
o understand and suggest managerial policies,
o comment on governmental remedies in case of market failure within the context of the existing competition laws.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 80 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
o The students are supposed to devote at least 3 hours to individual preparation for each case. They should complete the mandatory readings, as part of the self-learning process, in order to learn the necessary fundamentals, concepts and theories that allow them to understand and be prepared for each lecture.
o Additional readings are encouraged for the students who wish to acquire deeper insights.
o Each student should hand in one preparation report and one final report. The assignments will be announced in the first lecture.
o Additional readings are encouraged for the students who wish to acquire deeper insights.
o Each student should hand in one preparation report and one final report. The assignments will be announced in the first lecture.
授業スケジュール Course Schedule
第1日（Day1）
Monopolistic competition●使用するケース
Case: Agarwal Packers and Movers: Competing for "Moving" ExperiencesCase provider: HBP
第2日（Day2）
Differentiation●使用するケース
Case: Apple Inc.Case provider: HBP
第3日（Day3）
Prisoners’ dilemma and predatory pricing●使用するケース
Case: Lesser Antilles Lines: The Island of San HubertoCase provider: HBP
第4日（Day4）
Decoupling●使用するケース
Case: Showrooming at Best BuyCase provider: HBP
第5日（Day5）
Entry●使用するケース
Case: Global Wine War 2015: New World Versus OldCase provider: HBP
第6日（Day6）
Innovation●使用するケース
Case: The Video-Streaming Wars in 2019: Can Disney Catch Netflix?Case provider: HBP
第7日（Day7）
Expansion●使用するケース
Case: The De Beers Group: Exploring the Diamond Reselling OpportunityCase provider: HBP
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 50 % |
| クラス貢献度合計 Class Contribution Total | 50 % |
| 予習レポート Preparation Report | 20 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 30 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
In the case method form, the students are asked to speak in a propositive manner during the class and acquire a thorough understanding of the discussion.教科書 Textbook
- Luis M. B. Cabral「Introduction to Industrial Organization (2nd Edition) (NOT necessary for the course)」MIT Press（2017）9780262035941
- Paul Belleflamme and Martin Peitz「Industrial Organization: Markets and Strategies (2nd Edition) (NOT necessary for the course)」Cambridge University Press（2015）9781107687899
参考文献・資料 Additional Readings and Resource
Lecture slides, cases, and other reading materials will be distributed.
The textbooks only serve as references.
The textbooks only serve as references.
授業調査に対するコメント Comment on Course Evaluation
The contents are modified based on the concerns raised last year.
担当教員のプロフィール About the Instructor
Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).
Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).
（実務経験 Work experience）
Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.
Refereed Articles
- (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
- (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
- (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
- (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19