シラバス Syllabus

授業名 Industrial Organization
Course Title Industrial Organization
担当教員 Instructor Name Dongyu Guo
科目ナンバリングコード Course Numbering Code
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2021 UG Nisshin Term2
コード Couse Code NUC421_N21A

授業の概要　Course Overview

Mission Statementとの関係性 / Connection to our Mission Statement

This course assists students to foster a "Frontier Spirit", and enables them to solve economic and business problems in a global society.

授業の目的（意義） / Importance of this course

Industrial organization, a major subject of applied microeconomics, studies how firms interact and compete with each other in the market. The purpose of this course is to introduce the main concepts and analytical tools of industrial organization. This course intends to give students a solid understanding of the impact of the firms’ decisions on various market outcomes, such as prices, quality, varieties of products, and the associated welfare properties. This course serves as a foundation course to prepare students for further study in the area of industrial organization. It is also helpful for those students who plan to pursue careers in public policy analysis and management consulting sectors.

学修到達目標 / Achievement Goal


本授業の該当ラーニングゴール　Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識　Learning Outcomes


If students complete the course successfully, they should be able to
o comprehend the concept of market structure and how it influences the strategic behavior of firms and their customers,
o understand and suggest managerial policies,
o comment on governmental remedies in case of market failure within the context of the existing competition laws.

SDGsとの関連性　Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに（Quality Education）

教育手法　Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 80 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法　Pre- and Post-Course Learning, Report, Feedback methods

o The students are supposed to devote at least 3 hours to individual preparation for each case. They should complete the mandatory readings, as part of the self-learning process, in order to learn the necessary fundamentals, concepts and theories that allow them to understand and be prepared for each lecture.
o Additional readings are encouraged for the students who wish to acquire deeper insights.
o Each student should hand in one preparation report and one final report. The assignments will be announced in the first lecture.

授業スケジュール　Course Schedule

第1日（Day1）

Monopolistic competition

●使用するケース
Case: Agarwal Packers and Movers: Competing for "Moving" Experiences
Case provider: HBP

第2日（Day2）

Differentiation

●使用するケース
Case: Apple Inc.
Case provider: HBP

第3日（Day3）

Prisoners’ dilemma and predatory pricing

●使用するケース
Case: Lesser Antilles Lines: The Island of San Huberto
Case provider: HBP

第4日（Day4）

Decoupling

●使用するケース
Case: Showrooming at Best Buy
Case provider: HBP

第5日（Day5）

Entry

●使用するケース
Case: Global Wine War 2015: New World Versus Old
Case provider: HBP

第6日（Day6）

Innovation

●使用するケース
Case: The Video-Streaming Wars in 2019: Can Disney Catch Netflix?
Case provider: HBP

第7日（Day7）

Expansion

●使用するケース
Case: The De Beers Group: Exploring the Diamond Reselling Opportunity
Case provider: HBP

成績評価方法　Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項　Notes on Evaluation Criteria

In the case method form, the students are asked to speak in a propositive manner during the class and acquire a thorough understanding of the discussion.

使用ケース一覧　List of Cases

    ケースは使用しません。

配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials

  1. ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器（例：スマートフォン、ノートパソコン）の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
  2. 配布教材（ケースを含む）は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織（生成AI を含む）に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
  1. Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
  2. Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.

教科書　Textbook

  • Luis M. B. Cabral「Introduction to Industrial Organization (2nd Edition) (NOT necessary for the course)」MIT Press（2017）9780262035941
  • Paul Belleflamme and Martin Peitz「Industrial Organization: Markets and Strategies (2nd Edition) (NOT necessary for the course)」Cambridge University Press（2015）9781107687899

参考文献・資料　Additional Readings and Resource

Lecture slides, cases, and other reading materials will be distributed.
The textbooks only serve as references.

授業調査に対するコメント　Comment on Course Evaluation

The contents are modified based on the concerns raised last year.

担当教員のプロフィール　About the Instructor　


Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).

Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).

（実務経験 Work experience）


Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19






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