| 授業名 | Business Economics |
|---|---|
| Course Title | Business Economics |
| 担当教員 Instructor Name | Qin Dan |
| コード Couse Code | NUC420_N20B |
| 授業形態 Class Type | 講義 Regular course |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2020 UG Nisshin Term4 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
授業の目的（意義） / Importance of this course
Business economics studies economic concepts and techniques relevant to business decision making. It offers analytical tools for sound business decision making. This course is an introductory course of business economics which provides essential toolkit in business decision making. We will include the following topics: profit and elasticity; strategy on the monopolistic market; competition strategy; employment and input market; asymmetric information.
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
受講後得られる具体的スキルや知識 Learning Outcomes
Upon the completion of this course, students are expected to
1. Apply economic tools to analyze real-world business decision problems
2. Design competition strategy under different market structures
3. Understand the importance of incentive and strategy in business decision making
1. Apply economic tools to analyze real-world business decision problems
2. Design competition strategy under different market structures
3. Understand the importance of incentive and strategy in business decision making
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 5 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 70 % |
| フィールドメソッド Field Method | 25 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
The course involves case studies, group discussion, and interactive activities. Case readings are assigned for each class. Active participation in class is expected and required. Students are expected to spend no less than 1 hour in preparation before each session.
授業スケジュール Course Schedule
第1日（Day1）
IntroductionRecap of the basic economic concepts, apparatus, and business objectives
●使用するケース
Original case 1第2日（Day2）
Demand theory●使用するケース
Original case 2第3日（Day3）
Production theory●使用するケース
Origninal case 3第4日（Day4）
Cost and competition●使用するケース
Original case 4第5日（Day5）
Monopoly●使用するケース
Original case 5第6日（Day6）
Price discrimination●使用するケース
Original case 6第7日（Day7）
Bundling●使用するケース
Original case 7成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 60 % |
| クラス貢献度合計 Class Contribution Total | 60 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 40 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- W. Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield「(Textbook not necessary) Managerial Economics: Theory, Applications, and Cases, 8th Edition International Student Edition」W.W. Norton & Company（2012）9780393120059
参考文献・資料 Additional Readings and Resource
Varian, "Intermediate Microeconomics 8th Edition: A Modern Approach"
授業調査に対するコメント Comment on Course Evaluation
N/A
担当教員のプロフィール About the Instructor
2015年早稲田大学経済学研究科博士後期終了。同年に早稲田大学より博士（経済学）を取得。その後、早稲田大学政治経済学部助手、東北大学経済学研究科准教授を経て、２０２０年より本学に着任。
Dr. Dan Qin is Associate Professor at NUCB. He received his Ph.D. in economics from Waseda University. He joined NUCB in 2020 after working as research associate at Waseda University and associate professor at Tohoku University. His main fields of interest are microeconomic theory and behavioral economics.
Refereed Articles
- (2024) Differentiating roles of the reference alternative. Games and Economic Behavior
- (2024) A simple model of two-system choice. Journal of Mathematical Economics
- (2021) A Note on Numerical Representations of Nested System of Strict Partial Orders. Games
- (2021) Exclusive shortlisting choice with reference. Economics Letters
- (2020) A Note on Reference-Dependent Choice with Threshold Representation. The B.E. journal of theoretical economics