シラバス Syllabus

授業名 Innovation Management
Course Title Innovation Management
担当教員 Instructor Name Ricardo Lim
コード Couse Code NUC419_N23A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2023 UG Nisshin Term1

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

Innovation is a necessary tool for traveling to new frontiers. Innovation promotes continuous discovery and forward movement, leading to stronger, shock-proof organizations.

授業の目的(意義) / Importance of this course

Students will learn about pains, gains, and jobs, and the customer journey map. There are also different innovations styles and strategies. Students learn specific innovation frameworks such as Disruptinve innovation, Blue Ocean innovation, and the barriers and proeases of innovation.

到達目標 / Achievement Goal

Discovery and movement apply not only to small, “wannabee” start-ups but also to large “Unicorns” like Google and Netflix, who must continuously defend against inertia. Students—future managers—will use different lenses to sense innovation drivers, apply innovation processes and building blocks, and learn different macro strategies of innovation. It provokes critical thinking about the connections between various frameworks, and their connections to the real world.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes

Students should…
1. View innovation problems from the view of customers
2. Articulate value from economic and emotional perspectives
3. Use various Innovation tactics and frameworks to reconfigure customer value propositions
4. Identify barriers to innovation in organizations

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

○ Students should expect to do three hours per week to read and analyze one Harvard Business School case and 2-3 accompanying readings to process each case. Professor will give guide questions ahead of the case, but students are welcome to push new agendas beyond the questions.

○ Students should expect to do at least TWO group WACS: A midterm and a final WAC.

○ I will give mid-course evaluations on class participation.

授業スケジュール Course Schedule


Why innovation? Lenses of Innovation, Entrep-, Intrapreneurship. Read about Fuji Film’s transition from a camera-film company to make-up (see Readings). Also, what Kodak did or did not do.

For the class, think like an entrepreneur. Fo both web research and personal thinking (sit down, think hard!)

List ten existing innovations as a result of: COVID 19 (e.g. Zoom) and think of ten more possible innovations. Why?

No cases--access the web isntead.

1. http://www.incrementalinnovation.com/innovation-management-development/7-sources-innovative-opportunity
2. Read about Fuji Film’s transformation (and Kodak’s near death) in
a. https://petapixel.com/2016/04/08/film-makeup-fuji-made-ultimate-pivot-business-dried/
b. https://petapixel.com/2018/10/19/why-kodak-died-and-fujifilm-thrived-a-tale-of-two-film-companies/
c. https://www.nippon.com/en/features/c00511/


Customer pains, gains, jobs and Value.

Yourfit: A Fusion of Korean Beauty and Technology HBSP NTU 222 (2018)

Resd also:

1. https://www.nngroup.com/articles/empathy-mapping/
2. https://www.nngroup.com/articles/journey-mapping-101/


Empathy Map. Journey Map

See assignment sheet for assignment to be done between day 2 and day 3.

See ttps://medium.com/southcoast/value-proposition-design-jobs-pains-gains-with-mark-lowenstein-b70b24ec806e


Innovation styles: disruptive innovations, Jugaad

Ojek: Regulating Motorcycle Taxis in Indonesia HBSP KS1311 (2020)

See https://hbr.org/2015/12/what-is-disruptive-innovation


Innovation strategy: Blue Ocean

Strategic Innovation: Park24 - Reinventing the Parking Industry in Japan IN1512 (2018)

Read also

1. The ten Types of Innovation (Summary)
2. https://www.ideatovalue.com/inno/nickskillicorn/2019/07/ten-types-of-innovation-30-new-case-studies-for-2019/
3. https://egyptinnovate.com/en/innovation-tool/scamper-method
4. https://www.blueoceanstrategy.com/tools/errc-grid/
5. https://lippincott.com/insight/experience-innovation/


Lubricants and barriers to innovation

Innovation and Agility at Tencent's WeChat LBS220 (2019)

See also

1. https://platformbusinessmodel.com/platform-business-model-meaning/
2. https://globalnpsolutions.com/2019/02/4-roles-of-psychological-safety-in-innovation/


Innovation Processes

Telefonica: A Lean Elephant HBSP B5863 (2016)

Read also

1. https://platformbusinessmodel.com/platform-business-model-meaning/
2. https://globalnpsolutions.com/2019/02/4-roles-of-psychological-safety-in-innovation/
3. The Lean Startup summary (Free PDF downloadable from https://www.authentic.com.au/the-lean-startup-eric-ries-free-pdf-ebook-summary/
4. The Business Model Canvas: https://expertprogrammanagement.com/2018/10/business-model-canvas-explained/
5. https://dschool.stanford.edu/news-events/positive-disruption

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 20 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Individual Class Participation 50%: I value both quantity and quality of participation. I want to hear your voices, your stories, your opinions, your concerns. Questions are welcome as participation, if they help illuminate difficult concepts for the class. I want to see how critically you can think and how you process your decisions.

使用ケース一覧 List of Cases


教科書 Textbook

  • N/A「N/A」N/A(N/A)

参考文献・資料 Additional Readings and Resource


授業調査に対するコメント Comment on Course Evaluation

I have taught INnovation Managemewnt twice to previous GBBAs. The general feedback-evaluation of the course and professor are good. Students particularly liked their ability to participate actively in discussion.,

担当教員のプロフィール About the Instructor 

Ricardo A. Lim, Ph.D. is a professor at the NUCB Business School and visiting professor at Ritsumeikan APU, Beppu, Japan. He was a former Dean of AIM, former President of the Association of Asia Pacific Business Schools (a consortium of 80 Asian B-schools), founding member of the Global Network to Advance Management at Yale Business School, and Asia-Pacirfic Advisory Council of AACSB. He teaches information systems, statistics, analytics, and design thinking x lean x agile concepts. He has published in the MIS Quarterly and the Journal of Management Information Systems, and serves as Associate Editor for the International Journal of Business and Economics, Taiwan. He currently consults for education and financial services sectors. Before joining academe he was a senior consultant for the Computer Sciences Corporation in Boston and Siemens Computing in Manila. He has a Ph.D. from the U. of Southern California, an MBA from the U. of Virginia, and a B.Com. from McGill University.

Refereed Articles

  • (2023) Determinants of Conspicuous Consumption in Smartphones. Asia Pacific Journal of Information Systems 33(3): 2288-5404
  • (2023) A Study of Satisfaction and Loyalty for Continuance Intention of Mobile Wallet in India. International Journal of E-Adoption (IJEA) 15(1): 1937-9633
  • (2021) Developing and Testing a Smartphone Dependency Scale Assessing Addiction Risk. International Journal of Risk and Contingency Management 10(4): 2160-9624
  • (2021) Business Model Innovation: A Study of Empowering Leadership. Creativity and Innovation Management 1467-8691
  • (2021) The Effect of Reciprocity on Mobile Wallet Intention: A Study of Filipino Consumers. International Journal of Asian Business and Information Management 12(2): 1947-9638