シラバス Syllabus

授業名 Design Science
Course Title Design Science
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code NUC419_N21A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2021 UG Nisshin Term2

授業の概要 Course Overview


The course would enable students to learn about concept of Design Science. Students will be challenged to simulate a research proposal like an scientist to exhibit their “Frontier Spirit” with team members from different countries.
There is an increasing attention on the important of Design Thinking and its application to create innovation amongst large corporation. However, due to the exploratory nature of Design Thinking method, it lacks sufficient empirical evidences to justify towards“scientific” contribution and generalisability. Thus, this course will focus on extending the understanding and application of Design Thinking method through introducing “Design Science” priniciples: (i) Design inputs from based on qualitative research; (ii) Design Inputs based on literature Review; (iii) Model Construction; (iv) Solution Design and Evaluation. Student who has fundamental learnings about Design Thinking method and possess strong interest in qualitative research will be suited for this course. Lesson will apply case method teaching to induce discussion and case simulation as practice for the course project.
Students can gain skills in critical thinking, diversity awareness, ethical decision making, effective communication, innovative leadership and global perspective.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes


Explain the concept of Design Thinking and principles Design Science
• Apply Design Science principles and create real solution within a simulated environment

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

Course Approach

The lesson with be conducted primarily in English.
Case method and case simulation will be applied.
Every lesson will be divided into two parts as per described in below course approach

Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used

Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution by applying Design Science principles Thinking

* Teaching approach and content may vary according to lesson each week.


Course Work

(a) Class participation
- Include pre-lesson case discussion, class participation

(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class

(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class


Course Targeted Student:
• Possessed basic understanding about Design Thinking or/and Innovation
• interested to acquire deeper knowledge about applying scientific method, especially qualitative research methods embedded within Design Thinking Process to create innovation
• interested in team project and individual work

授業スケジュール Course Schedule

第1日(Day1)

第1日(Day1)
Week 1: Design science Versus Design Thinking
• overview of course syllabus
• Introduction about Design science Versus Design Thinking
• About Qualitative research versus Quantitative research


●使用するケース
Case 1: Innovation of Harmony Audio Guide

第2日(Day2)

第2日(Day2)
About Design Science Principle and Process
(i) Design inputs from based on qualitative research;
(ii) Design Inputs based on literature Review;
(iii) Model Construction;
(iv) Solution Design and Evaluation.



●使用するケース
●使用するケース
Case 2: Design Science for Entrepreneurship Solutions

第3日(Day3)

第3日(Day3)
Data science
• To understand about data science and application
• ways to democratize data science.
• Tools to create data




●使用するケース
●使用するケース
Case 3: 4 Ways to Democratize Data Science in Your Organization

第4日(Day4)

第4日(Day4): Citizen Science and Social Innovation
• To understand Citizen Science and Social Innovation
• To understand how to conduct small experiment



●使用するケース
●使用するケース
Case 4: Can Citizen help in Social Innovation

第5日(Day5)

第5日(Day5)
Design input through literature review
• To understand process of literature review
• To create value through literature review




●使用するケース
●使用するケース
Case 5:Success Behind A Student Based Venture
– Bricolage or Resource-Based View

第6日(Day6)

第6日(Day6)
Design Context
• To understand about 4 dimensions of CAGE
• To understand how importance of Contextual Design





●使用するケース
●使用するケース
Case 6:Distance Still Matters- The Hard Reality of Global Expansion

第7日(Day7)

第7日(Day7): Data for Smart city
• To understand challenges of smart city
• To understand about data for smart decision and sustainability




●使用するケース
●使用するケース
Case 7: Smart City at the cross road

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
講師用内規準拠 Method of Assessment Weights
予習レポート Preparation Report 10 %
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 30 %
ケース試験 Case Exam 0 %
参加者による相互評価 Peer Assessment 10 %
シミュレーション成績 Simulation 10 %
小テスト Quizzes / Tests 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 40 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Michael Lewrick, Patrick Link, Larry Leifer「「This is Service Design Thinking: Basics, Tools, Cases (open source textbook: https://www.academia.edu/6484264/This_is_Service_Design_Thinking._Basics_Tools_Cases)」(03 M)978-1-119-46747-2」John Wiley & Sons(2019)978-1-119-46747-2

参考文献・資料 Additional Readings and Resource

1)Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder , Yves Peigner,
Published year 2011, Publisher John Wiley and Sons Ltd,
ISBN13: 9780470876411

2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404

3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687

4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683

5) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607

授業調査に対するコメント Comment on Course Evaluation

All evaluation will be subjected to moderation in considering overall cohort performance.

担当教員のプロフィール About the Instructor 


Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)


Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).






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