シラバス Syllabus

授業名 Industrial Organization
Course Title Industrial Organization
担当教員 Instructor Name Dongyu Guo
コード Couse Code NUC418_N23A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2023 UG Nisshin Term2

授業の概要 Course Overview

Aligning with the NUCB Business School’s mission statement, this course assists participants to foster a "frontier spirit” and enables them to solve economic and business problems in a global society.
Industrial Organization, a major subject of applied MICROECONOMICS, studies how firms interact and compete with each other in the market. The primary tools of Industrial Organization are consumer and producer theory, optimization, and in particular game theory.

The course surveys the main topics and analytical tools in the field of Industrial Organization. It focuses on market structure, firms' conduct, and industry performance. Of special interest is firms' strategic behavior in price and non-price competition. The types of behavior, or conduct, include oligopoly pricing and production, strategic entry deterrence, R&D, and first mover in a mature industry or an emerging industry. The effects of firms' conduct on economic welfare and the feedback effects on market structure are examined. Moreover, the course covers the effects of regulatory and legal systems on firms' behavior and how firms operate under regulatory and legal regimes.

This course serves as an introductory course to prepare participants for further study in the area of Industrial Organization. It is also helpful for those participants who plan to pursue careers in private enterprises, including financial and legal institutions, in federal and state regulatory agencies, as well as in international trade.
By taking this course, participants will deepen their understanding of interactions between firms in cooperative and non-cooperative environments.

Participants will delve into theoretical and applied examination of firms’ strategic interactions in oligopolistic markets, dominant firms’ behavior, pricing and marketing strategies that firms may use to increase profits.

Participants will cultivate knowledge of public policy responses to firms’ behavior, including antitrust policy and regulation.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識 Learning Outcomes

By the end of the course, participants are expected to be able to
o analyze and evaluate industry-specific complexities and limitations
o understand how and why different industry structures offer various opportunities for firms to achieve competitive advantage
o examine the factors determining the firms’ appropriate strategy choices

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

***Course Prerequisites***
o It is desirable that participants have a basic understanding of microeconomics.
o All participants are recommended to devote at least 3 hours to mandatory readings for each case and are expected to prepare their own answers to the assignment questions.
o Participants who wish to acquire deeper insights are suggested to read additional readings.

***Class Discussion***
o The class is based on open discussions and participants are facilitated to exchange their opinions with their classmates.
o Participants are expected to think flexibly and update their perspectives based on the open discussions and new theories.
o No specific comment may be given to each participant's opinion, but participants will know if their opinions are appreciated by listening to their classmates' feedback.

***Preparation report and final report***
o The detailed assignment questions will be distributed on the first lecture day.
o IMPORTANT: The omitting of a source is considered plagiarism, even with indirect quotations.

授業スケジュール Course Schedule


Basic concepts of microeconomics

The “most hated” CEO in America
(North American Case Research Association: NA0503)


Detailed industry analysis

Forked River Brewing Co.: Craft Beer Entrepreneurship in an Evolving Industry
(Ivey Publishing: W16365)



Cola Wars Continue: Coke and Pepsi in 2010
(Harvard Business School: 711462)


First mover

Urban Axes: First Mover in US Experiential Entertainment
(Ivey Publishing: W21102)


Emerging industry

Capitalism's Next Frontier: Competing in Outer Space (A)
(Ivey Publishing: W16564)
(In class) Capitalism's Next Frontier: Competing in Outer Space (B)
(Ivey Publishing: W16565)



Pfizer and the Challenges of the Pharmaceutical Industry (A)
(Ivey Publishing: W19390)
(In class) Pfizer and the Challenges of the Pharmaceutical Industry (B)
(Ivey Publishing: W19392)



Alibaba Group: Acquiring Lazada to Win the Southeast Asia E-Commerce Battle
(Ivey Publishing: W18247)

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

o The grading system is in line with NUCB Grading Policy.
o Grading of class contribution is based on RELEVANCE, QUALITY and FREQUENCY.
o The preparation report and the final report will be graded by the comprehensiveness and depth of arguments. The requirements will be announced in the first lecture.

使用ケース一覧 List of Cases


教科書 Textbook

  • Paul Belleflamme and Martin Peitz「Industrial Organization: Markets and Strategies (2nd Edition) (NOT necessary for the course)」Cambridge University Press(2015)9781107687899
  • Luis M. B. Cabral「Introduction to Industrial Organization (2nd Edition) (NOT necessary for the course)」MIT Press(2017)9780262035941

参考文献・資料 Additional Readings and Resource

o Lecture slides and other reading materials will be distributed in class.
o The textbooks only serve as references.

授業調査に対するコメント Comment on Course Evaluation

The structure, contents, and assessment are modified based on the concerns raised last year.

担当教員のプロフィール About the Instructor 

Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).

Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).

(実務経験 Work experience)

Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19