シラバス Syllabus

授業名 Design Thinking and Innovation
Course Title Design Thinking and Innovation
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code NUC415_N20A
授業形態 Class Type 講義 Regular course
授業形式 Class Format
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree BBA
開講情報 Terms / Location 2020 UG Nisshin Term2

授業の概要 Course Overview


There is an increasing attention on the important of Design Thinking and its application to create innovation amongst large corporation. However, due to the exploratory nature of Design Thinking method, it lacks sufficient empirical evidences to justify towards“scientific” contribution and generalisability. Thus, this course will focus on extending the understanding and application of Design Thinking method through introducing “Design Science” priniciples: (i) Design inputs from based on qualitative research; (ii) Design Inputs based on literature Review; (iii) Model Construction; (iv) Solution Design and Evaluation. Student who has fundamental learnings about Design Thinking method and possess strong interest in qualitative research will be suited for this course. Lesson will apply case method teaching to induce discussion and case simulation as practice for the course project.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes


• Explain the concept of Design Thinking and principles Design Science
• Apply Design Science principles and create real solution within a simulated environment

SDGsとの関連性 Relevance to Sustainable Development Goals

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

Course Approach

The lesson with be conducted primarily in English.
Case method and case simulation will be applied.
Every lesson will be divided into two parts as per described in below course approach

Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used

Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution by applying Design Science principles Thinking

* Teaching approach and content may vary according to lesson each week.


Course Work

(a) Class participation
- Include pre-lesson case discussion, class participation

(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class

(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class


Course Targeted Student:
• Possessed basic understanding about Design Thinking or/and Innovation
• interested to acquire deeper knowledge about applying scientific method, especially qualitative research methods embedded within Design Thinking Process to create innovation
• interested in team project and individual work


授業スケジュール Course Schedule

第1日(Day1)

Week 1; Introduction to Design Thinking as a practice
• overview of course syllabus
• Introduction about Design Thinking Approach
• About Product Value Proposition versus Emotional Value Proposition

●使用するケース
Case 1: Design Thinking Course of Age

第2日(Day2)

About Empathy and Change Sense Value
• To understand about empathy for local town in Japan
• To understand about design of persona
• To understand change sense value (CSV) in Behavioral Science

●使用するケース
Case 2: How to make Ena residents` active again

第3日(Day3)

About Define and ideation
• To understand about 5 Why analysis to define problem
• To practice 5 Why analysis based during environmental shock (Covid -19)
• To understand about ideation


●使用するケース
Case 3: The Toyota Thinking of Asking “Why” for Five times

第4日(Day4)

Prototyping and Iteration
• To understand Design Thinking and Design Science
• To understand about data collection for iteration in more scientific means


●使用するケース
Case 4: Innovation of Harmony Audio Guide

第5日(Day5)

iteration through literature review
• To understand process of literature review
• To create value through literature review




●使用するケース
Case 5:Success Behind A Student Based Venture
– Bricolage or Resource-Based View

第6日(Day6)

Design Context
• To understand about 4 dimensions of CAGE
• To understand how importance of Contextual Design



●使用するケース
Case 6:Distance Still Matters- The Hard Reality of Global Expansion

第7日(Day7)

Re-Think Design Thinking using Design Science Principles
• To summarize learning for entire syllabus
• To reflect on relevance of Design Science Principle on Design Thinking


●使用するケース
Case 7: Design Thinking need a Re-think

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 30 %
クラス貢献度合計 Class Contribution Total 30 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 20 %
ケース試験 Case Exam 0 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 10 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Michael Lewrick, Patrick Link, Larry Leifer「This is Service Design Thinking: Basics, Tools, Cases (open source textbook: https://www.academia.edu/6484264/This_is_Service_Design_Thinking._Basics_Tools_Cases)」John Wiley & Sons(03 M)978-1-119-46747-2

参考文献・資料 Additional Readings and Resource

1)Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder , Yves Peigner,
Published year 2011, Publisher John Wiley and Sons Ltd,
ISBN13: 9780470876411

2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404

3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687

4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683

5) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607


授業調査に対するコメント Comment on Course Evaluation

All evaluation will be subjected to moderation in considering overall cohort performance.

担当教員のプロフィール About the Instructor 


Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)


Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).






ページ上部へ戻る