シラバス Syllabus

授業名 Introduction to BBA Fall
Course Title Introduction to BBA Fall
担当教員 Instructor Name Ricardo Lim
コード Couse Code NUC414_N22B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 教養教育科目 / Liberal Arts
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term3

授業の概要 Course Overview

What is needed for new managers? They must be comfortable in fundamental math and statistics skills. They must be able to connect the right math and stats tools to decisions to be made, and to interpret results in critical ways.
Intro to BBA gives enough math to students in order to jump to more sophisticated NUCB Foundation courses such as Finance, Accounting, Operations and Marketing, and later elective and seminar courses.

Students first sharpen their math skills. Students do not need sophisticated prerequisites such as calculus. Instead we use common sense and practical examples to relate to the concepts and problem solving. Students must prepare however for rigorous practice and drills in order to learn the concepts.

Students then tackle how to solve problems using Excel and stats tools. Students will learn Excel skills such as pro forma budget preparation, graphing, and functions. We will move to critical financial skills such as time value of money and ROI. And we cover statistics such as probability, distributions, hypotheses testing, and various tests.

Because the case method is integral to NUCB’s teaching style, we will also cover basic discussion skills, i.e. casemanship and how participate in discussion classes. This means getting rid of freshman inhibitions and fears, getting practice cases and management problems to solve, and exercising analytical discussion skills. Rather than wait for a teacher to “teach” them knowledge, students depend on themselves and their classmates to “learn.” NUCB’s process is about self-learning and curiousity.

The course is important because students must connect their math and stats tools to critical thinking. They should not merely punch in figures and get answers, but also think critically about what decision has to be made, what tools to use, and how to interpret results. Finally, students must be able to translate the results to tell stories to others how they think. Part of this is in practicing case discussion skills, but part also stems from thinking critically, and then understanding how to explain the thinking to others.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes

At the completion of the course students should understand concepts such as

1. Excel basic and intermediate tools
2. Basic financial ratios
3. Time value of money, cash flow, and ROI calculation
4. Probability and Normal distributions
5. Hypotheses testing: crosstabs, ANOVA, correlation, regression
6. Case analysis and discussion skills

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

This is a 1400 minute, 2-credit course. Classes are one morning a week for seven weeks. Before each class students read problem sets and mini-cases. (Students are excepted to bring their laptops with Excel installed.) Students are expected to meet with learning teams to share their inputs and sharpen the analysis. Students come to class ready to hear part-lecture, but to also participate actively in discussion to solve problems. There will be two (2) midterm exams and one final exam.

授業スケジュール Course Schedule


the Case method

Case-readings: The Case of the Tasty, Cheap, and Healthy Hot Dog (from Prof. Ricardo Lim)

Read: (Free, available online) A Guide to Case Analysis from McGraw-Hill Publishing) https://highered.mheducation.com/sites/0072969431/student_view0/guide_to_case_analysis.html


Basic math moves, basic Excel, financial ratios, Excel graphics

Case-readings: Powers, Roots, and Logs (from Prof. Ricardo Lim)


Probabilities and normal distributions

Read or watch:

1. Intro to probability from Khan Academy at https://www.khanacademy.org/math/cc-seventh-grade-math/cc-7th-probability-statistics#cc-7th-basic-prob
2. Conditional probability at https://www.statisticshowto.com/probability-and-statistics/statistics-definitions/conditional-probability-definition-examples/
3. Normal distributions at https://www.statisticshowto.com/probability-and-statistics/normal-distributions/

Case-readings: Probability and normal distribution Problems (from Prof. Ricardo Lim)


Hypothesis testing 1: cross tabs and ANOVA

(MIDTERM EXAM 2nd session)

Hypotheses Testing (From Prof. Ricardo Lim)
Cross-tab and ANOVA hypotheses Testing problems (From Prof. Ricardo Lim)


Hypothesis testing 2: correlation

Correlation and Regression (from Prof. Ricardo Lim)
Correlation problems (from Prof. Ricardo Lim)


Casemanship and statistics: A Corruption case

Case-readings: Corruption: Cause and effect? (by Prof. Ricardo Lim)

Correlation and Regression (from Prof. Ricardo Lim)


Course review
(Final exam)

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 20 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

About 50% of the grade consists of results from two exams. These will be one-hour sit-down exams, a mix of multiple choice and problem-solving questions. Throughout the course we will also use the discussion method, where students volunteer to solve problems and freely discuss their approaches in class. I will also be assigning students to five-person learning teams throught the term. The learning team will be integral to learning and discussion. At the end of the course positive peer assessment, where team members rate the performance of the best performances of their peers.

使用ケース一覧 List of Cases


教科書 Textbook

  • N/A「N/A」N/A(N/A)

参考文献・資料 Additional Readings and Resource

Additional readings

Read: (Free, available online) A Guide to Case Analysis from McGraw-Hill Publishing

(Free, available online) Introduction to Statistics, by David Lane et al. (2003), Rice University. This will be sent to students as a PDF, or can be downloaded free of charge from

PDF: https://onlinestatbook.com/2/index.html.

Word: http://onlinestatbook.com/Online_Statistics_Education.docx

EPUB: http://onlinestatbook.com/Online_Statistics_Education.epub

See also https://davidmlane.com/hyperstat/ for extra resources.

There is also an interactive e-book for IOS and MAC OS X. https://itun.es/us/CJqXO

授業調査に対するコメント Comment on Course Evaluation

Spring 2022 will be my first time to implement the course.

担当教員のプロフィール About the Instructor 

Ricardo A. Lim, Ph.D. is a professor at the NUCB Business School and visiting professor at Ritsumeikan APU, Beppu, Japan. He was a former Dean of AIM, former President of the Association of Asia Pacific Business Schools (a consortium of 80 Asian B-schools), founding member of the Global Network to Advance Management at Yale Business School, and Asia-Pacirfic Advisory Council of AACSB. He teaches information systems, statistics, analytics, and design thinking x lean x agile concepts. He has published in the MIS Quarterly and the Journal of Management Information Systems, and serves as Associate Editor for the International Journal of Business and Economics, Taiwan. He currently consults for education and financial services sectors. Before joining academe he was a senior consultant for the Computer Sciences Corporation in Boston and Siemens Computing in Manila. He has a Ph.D. from the U. of Southern California, an MBA from the U. of Virginia, and a B.Com. from McGill University.

Refereed Articles

  • (2021) Developing and Testing a Smartphone Dependency Scale Assessing Addiction Risk. International Journal of Risk and Contingency Management 10(4): 2160-9624
  • (2021) Business Model Innovation: A Study of Empowering Leadership. Creativity and Innovation Management 1467-8691
  • (2021) The Effect of Reciprocity on Mobile Wallet Intention: A Study of Filipino Consumers. International Journal of Asian Business and Information Management 12(2): 1947-9638
  • (2017) The mediating effects of habit on continuance intention. International Journal of Information Management 37(6): 0268-4012
  • (2015) Exploring the Personal Innovativeness Construct: The Roles of Ease of Use, Satisfaction and Attitudes. Asia Pacific Journal of Information Systems 25(4): 2288-5404