| 授業名 | Case Writing Seminar I |
|---|---|
| Course Title | Case Writing Seminar I |
| 担当教員 Instructor Name | Sandy Wong |
| 科目ナンバリングコード Course Numbering Code | COR391 |
| 授業形態 Class Type | 演習 Practicum |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2026 UG Nisshin Fall |
| コード Couse Code | NUC413_N26B |
授業の概要 Course Overview
Mission Statementとの関係性 / Connection to our Mission Statement
This course aligns with NUCB's mission of educating innovative and ethical leaders with "Frontier Spirits" by enabling students to conduct original case research in regional and global business contexts.
授業の目的（意義） / Importance of this course
The Case Writing Seminar is a series of 4 semester-long courses which prepare and support students to successfully develop a case and insight note. Case Writing Seminar I is the first course in the series. Global BBA students are required to submit and present a case to fulfill the graduation requirements.
学修到達目標 / Achievement Goal
Upon completion of Case Writing Seminar I, students should be able to develop a case writing proposal that incorporates original thinking and critical evaluation of real-world business cases. Students are expected to present the case writing proposal with a detailed action plan and timeline.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
受講後得られる具体的スキルや知識 Learning Outcomes
Upon completion of the series of Case Writing Seminar I-IV, students should be able to
1. Understand and explain the business problems faced by different organizations.
2. Suggest possible solutions to tackle a specific business problem.
3. Develop a case and insight note to discuss and understand a specific business problem faced by a particular organization.
4. Present and facilitate the developed case.
1. Understand and explain the business problems faced by different organizations.
2. Suggest possible solutions to tackle a specific business problem.
3. Develop a case and insight note to discuss and understand a specific business problem faced by a particular organization.
4. Present and facilitate the developed case.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 0 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 100 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
All classes will be conducted in a workshop manner.
The seminar requires a gradual buildup of the case and insight note by students. Written submissions, feedback, and subsequent revisions are part of the course design.
The seminar requires a gradual buildup of the case and insight note by students. Written submissions, feedback, and subsequent revisions are part of the course design.
授業スケジュール Course Schedule
第1日（Day1）
Course Introduction and expectation setting;Students will brainstorm, discuss, and present their own case writing ideas
第2日（Day2）
Students will discuss and present their own case ideas第3日（Day3）
Students will discuss and present their own case ideas第4日（Day4）
Reporting the progress of the case development, providing and receiving feedback. (Individual presentations)第5日（Day5）
Reporting the progress of the case development, providing and receiving feedback. (Individual presentations)第6日（Day6）
Reporting the progress of the case development, providing and receiving feedback. (Individual presentations)第7日（Day7）
Reporting the progress of the case development, providing and receiving feedback. (Individual presentations)成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
- Active participation with critical comments and constructive feedback to your peers is required and expected.
- Students are required to develop a case writing proposal and prepare a first draft of the case by the end of Case Writing Seminar I.
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 70 % |
| クラス貢献度合計 Class Contribution Total | 70 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 10 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
* Final Report = Case Writing Proposal- Active participation with critical comments and constructive feedback to your peers is required and expected.
- Students are required to develop a case writing proposal and prepare a first draft of the case by the end of Case Writing Seminar I.
配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials
- ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器（例：スマートフォン、ノートパソコン）の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
- 配布教材（ケースを含む）は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織（生成AI を含む）に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
- 詳細は「教室における電子機器の利用マナー・教材の適切な利用に関するガイドライン」を確認のうえ、教員の指示に従い、責任をもって遵守してください。
- Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
- Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.
- Please refer to the "Classroom Technology Guidelines / Guidelines for Properly Using Course Materials” for details, and follow the instructor’s directions. You are expected to comply with these guidelines responsibly.
教科書 Textbook
- William Ellet「The Case Study Handbook, Revised Edition: A Student's Guide」Harvard Business Press（2018）
参考文献・資料 Additional Readings and Resource
Relevant readings will be provided on Google Classroom.
授業調査に対するコメント Comment on Course Evaluation
Students like participative learning while developing their own case. They appreciated the feedback received from their case advisor and their peers.
担当教員のプロフィール About the Instructor
Sandy Wong is a passionate and experienced educator. Sandy received her MBA and Master of Management degree in General Management from Macquarie University Graduate School of Management (MGSM), Australia. She also holds a Postgraduate Diploma in Research and Professional Studies in Education from University of Bristol, UK. Prior to joining NUCB, she had been teaching undergraduate business courses at City University of Hong Kong for over 16 years. Her teaching quality and passion were recognized with a number of teaching excellence and student mentoring awards during her tenure. Her last role with the university was the Programme Leader of the BBA in Business Operations Management programme.
Besides teaching, Sandy actively engaged in liaising and organizing activities with professional bodies and business enterprises to enhance students’ professional development and enrich their learning experiences. With her extensive industry network, she has lined up with senior business executives and leaders from various industries to facilitate the educational, social, and personal growth for students.
（実務経験 Work experience）
Sandy is also a seasoned business practitioner with extensive industry experience in business consulting, executive development, hospitality and services management, and supply chain management in the Asia Pacific region. Prior to her academic career, Sandy served in various senior management positions at leading multinational companies including Zurich Insurance Group, JD Edwards (merged and acquired by Oracle Corporation), and Hotel Information Systems.
Sandy provided project-management consultancy services to companies in financial services, public services, airlines, apparel, retail, hotels, etc. The service scopes include enterprise resource planning and organisational change solutions, helping clients implement new initiatives and improve business performance. Major clients include: Japan Airlines, Cathay Pacific Catering Services, Tommy Hilfiger, DKNY, Li & Fung, China Insurance Group, QP Group, HKSAR Correction Services Department, Merlin Gerlin, Hallmark Card, HK Land & Property, HK Housing & Society, Hotel Shilla Seoul, Crown Prince Hotel, Mandarin Oriental Hotel, Elizabeth Hotel Singapore, Island Shangri-La Hotel, Hotel Conrad, China World Beijing, etc.
Refereed Articles
- (2026) A Study on the Collection and Utilization of Product and Service Development by SME. Development Engineering 45(1): 1343-7623