シラバス Syllabus

授業名 ESG
Course Title ESG
担当教員 Instructor Name Minjeong Ham
コード Couse Code NUC413_N25A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2025 UG Nisshin Term1

授業の概要　Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

This course aligns with NUCB’s mission to develop innovative, ethical, and globally aware business leaders by equipping students with a comprehensive understanding of Environmental, Social, and Governance (ESG) issues in modern business practices. It fosters critical thinking, ethical decision-making, and managerial perspectives required to navigate the evolving sustainability landscape.

授業の目的（意義） / Importance of this course

ESG factors are becoming critical for corporate strategy, investment decisions, and stakeholder management. By analyzing real-world case studies, students will gain practical insights into ESG implementation across various industries and develop problem-solving skills to address sustainability challenges.

到達目標 / Achievement Goal


Students will be able to:
- Understand ESG frameworks and regulations.
- Analyze ESG-related business challenges.
- Evaluate the effectiveness of corporate ESG strategies.
- Develop informed perspectives on ethical decision-making and sustainability.
- Apply critical thinking to ESG dilemmas in different industries.

本授業の該当ラーニングゴール　Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識　Learning Outcomes


Upon successful completion of this course, students will develop the ability to critically analyze and apply ESG principles to real-world business scenarios. Students will gain a deep understanding of how ESG impacts corporate strategy, financial performance, and stakeholder engagement. Students will learn to evaluate the ethical and governance challenges faced by organizations and propose innovative solutions to enhance sustainability practices. Through active case discussions and analytical writing, students will improve their decision-making, communication, and problem-solving skills, preparing them to become responsible business leaders who can integrate ESG considerations into strategic decision-making.

SDGsとの関連性　Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに（Quality Education）

教育手法　Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 10 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 90 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法　Pre- and Post-Course Learning, Report, Feedback methods

授業スケジュール　Course Schedule

第1日（Day1）

Introduction to ESG – Frameworks and Challenges

●使用するケース
Fairphone: Can a Start-Up Change an Industry?

第2日（Day2）

ESG in Supply Chain & Technology Integration

●使用するケース
Bext360 and the ESG Paradox: Leveraging AI, Blockchain, and IoT for Supply-Chain-Level ESG Measurement

第3日（Day3）

ESG in Consumer Goods and Market Expansion

●使用するケース
How Oatly Tapped into the Chinese Market by Promoting Green Diets?

第4日（Day4）

ESG Challenges in Big Tech & Data Governance

●使用するケース
Facebook’s Predicaments: Incidental, Inadvertent, or Intentional?

第5日（Day5）

Transition from CSR to ESG in Corporate Strategy

●使用するケース
Dish TV India Donate Campaign: Sustaining Transition from CSR to ESG

第6日（Day6）

ESG and Financial Inclusion for SMEs

●使用するケース
ESG at WeChat Pay to Support SMEs

第7日（Day7）

ESG in Fast Fashion – Ethical Dilemmas and Reputation Risks

●使用するケース
Shein: Ultra-Fast Fashion’s ESG Challenges

成績評価方法　Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 10 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 70 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項　Notes on Evaluation Criteria

使用ケース一覧　List of Cases

    ケースは使用しません。

教科書　Textbook

  • 「 」 （）

参考文献・資料　Additional Readings and Resource

授業調査に対するコメント　Comment on Course Evaluation

担当教員のプロフィール　About the Instructor　


Minjeong Ham is an Assistant Professor at NUCB. She received her Ph.D. in Information Systems from Yonsei University, Seoul, South Korea. She was a postdoctoral fellow at Korea University before joining NUCB. Her research interests include Information Systems adoption and usage in digital business, especially in the creative industry. A significant aspect of her research centers on privacy concerns in personalized advertising, examining the delicate balance between user data protection and effective ad targeting.

Refereed Articles

  • (2025) Personal data strategies in digital advertising: Can first-party data outshine third-party data?. International Journal of Information Management 80 0268-4012
  • (2024) How does OTT social viewing relieve pandemic-related depressive symptoms? Investigating the moderated mediation model of social connectedness and network types. The Communication Review 10714421
  • (2023) Personalization, Privacy and Algorithms in Online Advertising. Yonsei University
  • (2021) The effects of internet proliferation on search engine and over-the-top service markets. Telecommunications Policy 45(8): 03085961
  • (2021) Empirical study on video clip consumption: focusing on viewing habits and use motives. International Journal of Mobile Communications 19(2): 1741-5217






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