| 授業名 | Creative Thinking |
|---|---|
| Course Title | Creative Thinking |
| 担当教員 Instructor Name | Goi Hoe Chin |
| コード Couse Code | NUC413_N19B |
| 授業形態 Class Type | 講義 Regular course |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2019 UG Nisshin Term4 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
授業の目的（意義） / Importance of this course
The ability to be“creative” and “innovative”is a important capability that any individual should be equipped in this dynamic working conditions. In this course, “Creative ThThinking” refers the ability to apply“design principles” and organisational behaviour principles to achieve both outcomes of meeting end user`s needs, as well as employee`s needs. This course will be an extension on the concept of “Design Thinking” methodology with additional emphasize on concepts of “organizational behavior”principles as a holistic approach to inculate the “creative thinking”competencie amongst the talents of the future.
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
受講後得られる具体的スキルや知識 Learning Outcomes
• Gain understanding on relevant concepts and methods for innovation
• Gain ability to cre-create solution using Design Thinking methodology for a local town as part of innovation studies
• Gain ability to practice action learning through team participation induce solution as part of organisational behaviour studies
• Gain ability to cre-create solution using Design Thinking methodology for a local town as part of innovation studies
• Gain ability to practice action learning through team participation induce solution as part of organisational behaviour studies
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 40 % |
| フィールドメソッド Field Method | 40 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course Objectives
• To understand related concept and issues concerning innovation in a dynamic environment
• To extend the understand dual-components of “design thinking” methodology and “organisational behaviour”relevant for innovation
(I) Course teaching approach
• The lesson with be conducted primarily in English.
• Every lesson will be divided into two parts.
Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Students are required to form team to create solution using Design Thinking
methodology for a local town
- External guest speakers/stakeholders may participate in the class
* Teaching approach and content may vary according to lesson each week.
(II) Course Work
(a) Class participation
- Include pre-lesson case discussion, class participation
(b) Weekly case assignment
- To be submitted at begginning of class
- Details to be briefed in class
(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class
• To understand related concept and issues concerning innovation in a dynamic environment
• To extend the understand dual-components of “design thinking” methodology and “organisational behaviour”relevant for innovation
(I) Course teaching approach
• The lesson with be conducted primarily in English.
• Every lesson will be divided into two parts.
Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Students are required to form team to create solution using Design Thinking
methodology for a local town
- External guest speakers/stakeholders may participate in the class
* Teaching approach and content may vary according to lesson each week.
(II) Course Work
(a) Class participation
- Include pre-lesson case discussion, class participation
(b) Weekly case assignment
- To be submitted at begginning of class
- Details to be briefed in class
(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class
授業スケジュール Course Schedule
第1日（Day1）
Week 1: Creativity and Innovation• To understand the overview of "Design Thinking" and "Organisational Behavior" that affect creativity and Innovation
●使用するケース
Case 1: How to kill creativity (HBP)第2日（Day2）
Week 2: About innovation in dynamic environment• To understand about re-designing products and services that meet user needs in dynamic environment
●使用するケース
Case 2: Starbucks Loyalty Reigns (HBP)第3日（Day3）
Week 3: Iteration through content Design• To undertstanding content and platform design in prototype through iteration on design thinking
●使用するケース
Case 3: Airbnb, Etsy, Uber: Growing from One Thousand to One Million Customers (HP)第4日（Day4）
Week 4: Creating Shared Value• To understand importance of Creating Shared Value theory and it`s relevance in innovation
●使用するケース
Case 4: Creating Shared Value第5日（Day5）
Week 5: Iteration in prototyping• To undertstand about prototyping and iteration in the product development process
●使用するケース
Case 5: Blue Berry Digital Marketing (original case)第6日（Day6）
Week 6: Intercultural Distance• To understand about organisational behavior that affects success of design thinking implementation within an organisation
●使用するケース
Case 6 & 7 : SAP Design Thinking (Par A) and (Part B) (HBP)第7日（Day7）
Week 7: Re-Think about innovative and Innovation• To summary course concepts
• To enable student to present course project and gestation outcome
●使用するケース
No case study required成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 40 % |
| クラス貢献度合計 Class Contribution Total | 40 % |
| 予習レポート Preparation Report | 20 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 20 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- Marc Stickdorn, Jakob Schneider「This is Service Design Thinking: Basics, Tools, Cases」John Wiley & Sons Inc（2012）
参考文献・資料 Additional Readings and Resource
Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404
2) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687
3) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683
4) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404
2) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687
3) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683
4) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607
授業調査に対するコメント Comment on Course Evaluation
Please note that this course is an extension from “Design Thinking”in earlier term and basic knowledge about design thinking is required.
This course is taught using Case study approach. Preparation before class, active participation is class made up a large part of the course evaluation. Students should be remindered that absence from class may not make up for the class participation evaluation.
This course is taught using Case study approach. Preparation before class, active participation is class made up a large part of the course evaluation. Students should be remindered that absence from class may not make up for the class participation evaluation.
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).