シラバス Syllabus

授業名 Industrial Organization
Course Title Industrial Organization
担当教員 Instructor Name Dongyu Guo
コード Couse Code NUC412_N22A
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term1

授業の概要 Course Overview


Aligning with the NUCB’s mission statement, this course assists students to foster a "frontier spirit” and enables them to solve economic and business problems in a global society.
Industrial organization, a major subject of applied microeconomics, studies how firms interact and compete with each other in the market. The purpose of this course is to introduce the main concepts and analytical tools of industrial organization. This course serves as a foundation course to prepare participants for further study in the area of industrial organization. It is also helpful for those participants who plan to pursue careers in public policy analysis and management consulting sectors.
By taking this course, students will deepen their understanding of the impact of the firms’ decisions on various market outcomes, such as prices, quality, varieties of products, and the associated welfare properties.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識 Learning Outcomes


If students complete the course successfully, they are expected to be able to
o comprehend the concept of market structure and how it influences the strategic behavior of firms and their customers,
o understand and suggest managerial policies,
o comment on governmental remedies in case of market failure within the context of the existing competition laws.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

***Course Prerequisites***
o It is desirable that participants have a basic understanding of microeconomics.
o All participants are recommended to devote at least 3 hours to mandatory readings for each case and are expected to prepare their own answers to the assignment questions.
o Participants who wish to acquire deeper insights are suggested to read additional readings.

***Class Discussion***
o The class is based on open discussions and participants are facilitated to exchange their opinions with their classmates.
o During the open discussions, participants are expected to think flexibly and adjust their opinions.
o No specific comment may be given to each participant's opinion, but participants will know if their opinions are appreciated by listening to their classmates' feedback.

授業スケジュール Course Schedule

第1日(Day1)

Basic concepts of microeconomics

●使用するケース
The “most hated” CEO in America (North American Case Research Association: NA0503)

第2日(Day2)

Basic concepts of game theory

●使用するケース
Unhaggle: Putting Customers in the Driver's Seat (Ivey Publishing: W12954)

第3日(Day3)

Adverse selection and moral hazard

●使用するケース
The Affordable Care Act and Progress on Universal Health Coverage in the U.S. (INSEAD: IN1747)

第4日(Day4)

Decoupling

●使用するケース
Showrooming at Best Buy (Harvard Business School: 515019)

第5日(Day5)

Entry

●使用するケース
Global Wine War 2015: New World Versus Old (Harvard Business School: 916415)

第6日(Day6)

R&D

●使用するケース
Pfizer and the Challenges of the Pharmaceutical Industry (A) (Ivey Publishing: W19390)

第7日(Day7)

Wrap-up

●使用するケース
Netflix: Will Content be Enough? (Ivey Publishing: W20875)

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 40 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

o The grading system is in line with NUCB Grading Policy.
o Grading of class contribution is based on RELEVANCE, QUALITY and FREQUENCY.
o The preparation report and the final report will be graded by the comprehensiveness and depth of arguments. The requirements will be announced in the first lecture.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Luis M. B. Cabral「Introduction to Industrial Organization (2nd Edition) (NOT necessary for the course)」MIT Press(2017)9780262035941
  • Paul Belleflamme and Martin Peitz「Industrial Organization: Markets and Strategies (2nd Edition) (NOT necessary for the course)」Cambridge University Press(2015)9781107687899

参考文献・資料 Additional Readings and Resource

o Lecture slides and other reading materials will be distributed.
o The textbooks only serve as references.

授業調査に対するコメント Comment on Course Evaluation

The contents are modified based on the concerns raised last year.

担当教員のプロフィール About the Instructor 


Dongyu Guo received her Ph.D. in Economics at Humboldt University of Berlin and her M.Sc. in Statistics (research) at London School of Economics and Political Science. Her research interests lie primarily in the fields of industrial organization, competition policy, regulation and, more broadly, applied microeconomic theory.

(実務経験 Work experience)


Prior to joining NUCB, she worked as Research Fellow at the Chair of Microeconomics and International Economics at University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19






ページ上部へ戻る