シラバス Syllabus

授業名 Business Economics
Course Title Business Economics
担当教員 Instructor Name Nguyen Duc Giang
コード Couse Code NUC412_N19B
授業形態 Class Type 講義 Regular course
授業形式 Class Format
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree BBA
開講情報 Terms / Location 2019 UG Nisshin Term4

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

授業の目的(意義) / Importance of this course

This course presents the fundamental concepts of economics. It provides basic knowledge for students to understand the economic environment that shapes the operation of businesses and other organizations. The course covers topics in microeconomics, focusing on the decision-making process of consumers and firms. It covers topics of supply and demand, markets and welfare, and firm behavior and the organization of industry.
In this course, we will conduct class discussions using case studies in order to achieve the learning goals. The students attending this course may be required to write a preparatory report and must participate in the class discussions.

到達目標 / Achievement Goal


本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes


After successfully completing all requirements for this course, students are able to:
• Understand the basic principles of economics.
• Understand the applications of economics principles through mini cases.
• Be able to interpret basic models of consumer and producer behavior.
• Understand the economics of firms in markets

SDGsとの関連性 Relevance to Sustainable Development Goals

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 50 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 50 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

From week one to week seven, lectures are given in a flexible 200-minute session per week, which will provide students with the basic concepts of business economics. In addition, practice questions, quick quizzes, and cases are set to help students consolidate their understanding.
Students are required to discuss in-class cases and case assignments. There is no fixed solution for case problems. Decisions are made based on sound assumptions and an in-depth analysis of the situation. The purpose of the case method is to help students define and address problems, collaborate with other students to give the best solution, and suggest the best course of actions.

授業スケジュール Course Schedule

第1日(Day1)

1 What is business economics Chapter 1
2 Economics and business decision making. Chapter 2

第2日(Day2)

1 The business environment Chapter 3
2 Supply and demand 1 Chapter 4

第3日(Day3)

1 Supply and demand 2 Chapter 4
2 Elasticity and its applications 1 Chapter 5

第4日(Day4)

1 Elasticity and its applications 2 Chapter 5
2 Market failure Chapter 6

第5日(Day5)

1 The consumer and consumer behavior Chapter 7
2 Business goals and behavior 1 Chapter 8

第6日(Day6)

1 Business goals and behavior 2 Chapter 8
2 Firm behavior and the organization of industry Chapter 9

第7日(Day7)

1 Corporate strategy and pricing policy Chapter 11
2 Review N/A

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 50 %
クラス貢献度合計 Class Contribution Total 50 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 50 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

This course follows the case study teaching method. It has NO exams. The assessment is divided into 2 sections, Class participation and Report. Class participation includes Class engagement & quizzes. Class engagement is marked on how students prepare for the course contents & cases, and how they raise questions, respond to the questions and discuss the solution. However, students who disturb other students, or do other activities rather than engaging in class activities will receive a maximum of 40% for Class participation.

Quizzes will be given during the class, including detailed instruction. The grade for each quiz depends on the number of quizzes. The final report will account for 40% of the total assessment, including questions and case discussion.

Hints: Do not wait until the announcement of the final report and prepare for it. Preparations should begin from the first lecture.

A. Class participation (60%)
1) Class engagement: Continuous
2) Quizzes: TBA
B. Report (40%)
1) Final report

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Mankiw, N.G., Mark P. Taylor, M.P., & Ashwin, A「Business Economics, 2nd Edition」Cengage(2016)9781473722446

参考文献・資料 Additional Readings and Resource

Lecture Notes (required):
This course will use lecture notes. They are distributed to students through the NUCB’s course portal. The notes might be concise, so students are recommended to take notes during class.
Case Studies (required):
There will be seven case studies for the course. They will be distributed by NUCB. Students will be divided into groups and discuss the provided cases.

授業調査に対するコメント Comment on Course Evaluation

There will be marking criteria for in-class assignments. Marking strictly follows marking criteria. Feedback will be provided via lectures following the assessment of assignments. Students are also encouraged to arrange an appointment with the instructor to obtain more detailed feedback/advice on the marked assignment.

担当教員のプロフィール About the Instructor 



Refereed Articles

  • (2019) Does seller status matter in inter-corporate asset sales?. Journal of Banking & Finance 100 0378-4266
  • (2018) Asset sales and subsequent acquisitions. International Review of Financial Analysis
  • (2018) The Role of Independent Expert Reports in Australian M&A Market. International Review of Finance 18(2): 1468-2443






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