| 授業名 | Introduction to BBA Spring |
|---|---|
| Course Title | Introduction to BBA Spring |
| 担当教員 Instructor Name | Qin Dan |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | Live Virtual |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目200系 / Specialized Subject 200 |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2021 UG Nisshin Term1 |
| コード Couse Code | NUC411_N21A |
授業の概要 Course Overview
Mission Statementとの関係性 / Connection to our Mission Statement
This course is the prerequisite for all other courses in the BBA program that educates innovative and ethical leaders who possess a ‘Frontier Spiritʼ and to create knowledge that advances business and society.
授業の目的（意義） / Importance of this course
This is a methodology course aiming at providing an essential toolkit for other courses of the BBA program. We will emphasize intuition and applications in business and economics. We will cover essential mathematical tools (calculus, probability, and basic statistics) and the flow of case studies, discussion, and interactive activities.
学修到達目標 / Achievement Goal
Upon the completion of this course, students will be able to
1. Apply essential mathematics in other courses
2. Be familiar and comfortable with case discussion and interactive activities.
1. Apply essential mathematics in other courses
2. Be familiar and comfortable with case discussion and interactive activities.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)
受講後得られる具体的スキルや知識 Learning Outcomes
Students will acquire knowledge of calculus, probability theory, and basic statistics. Students will also be familiar and comforable with the case study and interactive activities.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 60 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 40 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
The math part of the course mainly uses graphical illustration to help students build intuition. Students are expected to spend no less than 2 hours preparing and reviewing each session. Active participation in class discussion is expected and required.
授業スケジュール Course Schedule
第1日（Day1）
IntroductionCalculus, optimization, and basic statistics
第2日（Day2）
Basics of probability theory第3日（Day3）
Conditional probability第4日（Day4）
Probability distribution第5日（Day5）
Discussion of open questions第6日（Day6）
Case discussion (1)●使用するケース
[1] Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?, 500068-PDF-ENG[2] Note on Behavioral Pricing, 599114-PDF-ENG (in-class reading)
第7日（Day7）
Case discussion (2)●使用するケース
Lemonade: Delighting Insurance Customers with AI and Behavioural Economics - A Disruptive InsurTech Business Model for Outstanding Customer Experience and Cost-Effective Service Excellence, IN1673-PDF-ENG成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 60 % |
| クラス貢献度合計 Class Contribution Total | 60 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 40 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- Ian Jacques「Mathematics for Economics and Business (Not necessary for the course)」Prentice Hall（2009）0273722166
参考文献・資料 Additional Readings and Resource
Cases and reading materials will be distributed. Textbook only serves as a reference.
授業調査に対するコメント Comment on Course Evaluation
I have modified the course structure, reflecting the concerns raised in last year’s course.
担当教員のプロフィール About the Instructor
2015年早稲田大学経済学研究科博士後期終了。同年に早稲田大学より博士（経済学）を取得。その後、早稲田大学政治経済学部助手、東北大学経済学研究科准教授を経て、２０２０年より本学に着任。
Dr. Dan Qin is Associate Professor at NUCB. He received his Ph.D. in economics from Waseda University. He joined NUCB in 2020 after working as research associate at Waseda University and associate professor at Tohoku University. His main fields of interest are microeconomic theory and behavioral economics.
Refereed Articles
- (2025) Understanding Consumer Behavior. NUCB Business Review 2025
- (2024) Differentiating roles of the reference alternative. Games and Economic Behavior
- (2024) A simple model of two-system choice. Journal of Mathematical Economics
- (2021) A Note on Numerical Representations of Nested System of Strict Partial Orders. Games
- (2021) Exclusive shortlisting choice with reference. Economics Letters