This course is designed to provide students with a broad background on the nature and scope of marketing concepts used in business. It is designed to give students a clear understanding of the marketing function, introduce students to the elements of the marketing mix (4P’s) and demonstrate how today’s managers employ these tools to gain a competitive edge in the global economy. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, individual assignments. This class was designed for students that already took a Marketing fundamentals class.

*本学の教育ミッションを具現化する形で設定されています。

Upon satisfactory completion of this course, students should:
- Understand the basic principles, theories, concepts and dynamics of Marketing.
- Understand the importance of strategic marketing and apply it to comprehensive marketing plan by
integrating the concepts/techniques learned in class.
- Understand the elements of the marketing mix (4Ps of marketing)
- Apply these principles and tools in case analysis and to practical business decision making situations.
- Appreciate and learn more about Marketing as a career.

教育手法 Teaching Method		% of Course Time
インプット型 Traditional		30 %
参加者中心型 Participant-Centered Learning	ケースメソッド Case Method	70 %
	フィールドメソッド Field Method	0 %
合計 Total		100 %

There is a substantial amount of reading and preparation that you will complete in preparation for class. All lectures are given in case method together with lectures on theories. Students are required to prepare each case for at least 3 hours and are also required to complete the mandatory readings, as part of the self-learning process, to learn the necessary fundamentals, concepts and theories in order to understand and to be prepared for each lecture.

Regular class attendance and sincere engagement in the case discussions is essential to achieve the learning objectives and to pass the course. Students are strongly encouraged to participate proactively in class discussions. Merely attending the class with no engagement will result in failure for a major section of your grade.

Reports are expected to be submitted before the deadline. Late submission will NOT be accepted and will result in a score of zero.

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。

講師用内規準拠 Method of Assessment	Weights
コールドコール Cold Call	0 %
授業内での挙手発言 Class Contribution	20 %
クラス貢献度合計 Class Contribution Total	20 %
予習レポート Preparation Report	40 %
小テスト Quizzes / Tests	10 %
シミュレーション成績 Simulation	0 %
ケース試験 Case Exam	0 %
最終レポート Final Report	30 %
期末試験 Final Exam	0 %
参加者による相互評価 Peer Assessment	0 %
合計 Total	100 %

評価の留意事項　Notes on Evaluation Criteria

1. Preparation report: Students must submit a preparation report on cases (3 or 4)that instructor assigns on the contents of given case. The cases for preparation report will be announced in the class.
2. Class participation is based on three things; Relevance to the topic at hand (make sure to answer the question being raised), Quality of Comments - the comment should be something that advances the class understanding on the topic. Frequency of Participation-students should try to have one comment in each class and should raise hands at least a couple of times during each class.
3. Final Report: Students hand in a final report as a group/individual project with a topic based on course contents and materials. Detail guideline will be announced in the class.

• Tanner and Raymond 「Principle of Marketing (Open Source) https://saylordotorg.github.io/text_principles-of-marketing-v2.0/index.html」Saylor Academy（2012）

(Marketing fundamental terms and concepts) http://wwmr.us/support/MarketingFundamentals.pdf
(IMC) https://learn.saylor.org/pluginfile.php/530760/mod_resource/content/2/Approaching-the-market.pdf
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries (Author), Jack Trout
(Creativity in marketing) https://hbr.org/2017/03/what-creativity-in-marketing-looks-like-today
(Boundless marketing) https://courses.lumenlearning.com/boundless-marketing/

This is the first time that the instructor is teaching this course this year. The instructor has developed this course balancing between theory and practice with his academic background and broad work experience in marketing. The instructor lived and traveled many different countries and is willing to help students with his balanced global perspective.

（実務経験 Work experience）