シラバス Syllabus

授業名 Digital Transformation
Course Title Digital Transformation
担当教員 Instructor Name Louie Wong
コード Couse Code NUC410_N22B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term3

授業の概要 Course Overview

This course aligns with NUCB's mission by developing students' talents and to create applicable knowledge in the area of digital transformation. It strives to educate our students to become innovative and ethical leaders for our globalized society.
Digital transformation (DX) turns digital technologies into business transformation. As digital technologies dramatically reshaped many industries, organizations have to rethink strategically how to leverage digital technologies to create sustainable value to their business and customers. This course will introduce the key issues and challenges of DX and examine different DX journeys in various organizations in different industry. The course is designed to use case method to explain concepts with real-world examples.
By studying this course, students are expected to be able to critically evaluate and propose innovative and ethical DX strategy to grow and sustain business.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識 Learning Outcomes

Upon successful completion of this course, students should be able to

- Explain the key issues and challenges of DX.
- Identify the business opportunities of DX in different industry.
- Analyze the effectiveness of DX strategies and processes.
- Justify and propose DX strategy to sustain and grow business.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

The course contents will include lecture handouts, class presentations, case studies and other discussion materials provided by the instructor. The format of this course will follow lectures and discussions with an emphasis on understanding and evaluation of DX issues in various organizational contexts.

Participants are required to prepare for at least three hours per case study in this course. The emphasis will be on student responsibility for learning through application of course content in case studies, assignments, and in-class discussions. Active participation and preparation for the class are requirements for this course.

Constructive feedback will be given to students for their in-class discussions and reports as and when appropriate.

授業スケジュール Course Schedule


Theme: Introduction to DX

Tetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage (IMD)*


Theme: Ecosystem

How Does Digital Transformation Happen? The Mastercard Case (A) (INSEAD)*


Theme: Social Media and Customer Centricity

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (INSEAD)*


Theme: Value Creation

The Tate's Digital Transformation (HBS)*


Theme: Digital Strategy and Implementation

DBS: Digital Transformation to Best Bank in the World (SMU)*


Theme: Blockchain Platform

BeefChain: Blockchain and the Dynamics of Traceability, Quality, and Value Capture in the Beef Industry (INSEAD)*


Theme: AI and Digital Business Model, Nondisruptive Creation

Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System (INSEAD)*

*: Case selection is not final and may vary.

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases


教科書 Textbook

  • -「No Textbook」-(-)

参考文献・資料 Additional Readings and Resource

George, B., & Paul, J. (2020). Digital transformation in business and society. New York, NY: Springer International Publishing.
Herbert, L. (2017). Digital transformation: Build your organization's future for the innovation age. Bloomsbury Publishing.
Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Press.

Additional relevant readings will be provided as and when appropriate.

授業調査に対するコメント Comment on Course Evaluation


担当教員のプロフィール About the Instructor 

Louie Wong is a Professor at NUCB Business School, Graduate School of Management. He is an active researcher and educator with extensive teaching, research, and industry experience. Louie received his Ph.D. degree in Information Systems from City University of Hong Kong. He also holds an MBA degree, a Bachelor and a Master of Science degrees in Computer Science. Before joining NUCB Business School, Louie was a Visiting Fellow at City University of Hong Kong. In the last 15 years, Louie has designed and taught various undergraduate and graduate business courses in Hong Kong and Japan.

Louie's research interests include management information systems, digital transformation, blockchain, social media, knowledge management, supply chain management, information security, and action research. He currently serves as an Associate Editor for Information Systems Journal. His research has been published in prominent international peer-reviewed journals and proceedings of conferences.

(実務経験 Work experience)

Besides, Louie is also a seasoned business executive with decades of industry experience in the Asia Pacific region. Prior to his academic career, Louie served in various senior management positions at leading multinational companies such as Digital Equipment Corporation (DEC), Compaq, Check Point Technologies, and Citrix. His last industry position was the Chief Marketing Officer of a listed company in the new media industry.

Refereed Articles

  • (2022) Working around inadequate information systems in the workplace: An empirical study in Romania. International Journal of Information Management 64(102471): 0268-4012
  • (2022) Information Systems as a Nexus of IT Systems: A New View of Information Systems Practice. Journal of Information Technology In Progress(-): 0268-3962
  • (2021) The coordination of workarounds: Insights from responses to misfits between local realities and a mandated global enterprise system. Information & Management 58(103530): 0378-7206
  • (2021) The ethics of action research participation. Information Systems Journal 1365-2575
  • (2018) Knowledge sharing in a global logistics provider: An action research project. Information & Management 55(5): 0378-7206

Refereed Proceedings

  • (2020). Beneficial Non-Compliance with Inadequate Information Systems. International Conference on Information Systems (ICIS) 2020 Proceedings .International Conference on Information Systems (ICIS) 2020. 1. 3. India
  • (2019). Adopted Globally but Unusable Locally: What Workarounds Reveal about Adoption, Resistance, Compliance and Non-Compliance. Proceedings of the 27th European Conference on Information Systems (ECIS) .27th European Conference on Information Systems (ECIS 2019). 1. 3. Stockholm, Sweden
  • (2014). Designing Artifacts for Systems of Information. Information Systems and Global Assemblages, Springer New York LLC .IFIP WG 8.2 Working Conference on Information Systems and Organizations, IS&O 2014. 1. 3. Auckland, New Zealand
  • (2014). The mediating role of Guanxi network and communication performance in transforming Web 2.0 technologies usage to work performance: An empirical study in China. Proceedings of the 25th Australasian Conference on Information Systems, 8th - 10th December, Auckland, New Zealand .25th Australasian Conference on Information Systems. 1. 3. Auckland, New Zealand
  • (2014). Contextual preferences and network-based knowledge sharing in China. AMCIS 2014 Proceedings .20th Americas Conference on Information Systems, AMCIS 2014.. 1. 3. Savannah, GA, United States