| 授業名 | Digital Transformation |
|---|---|
| Course Title | Digital Transformation |
| 担当教員 Instructor Name | Louie Wong |
| コード Couse Code | NUC410_N22B |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2022 UG Nisshin Term3 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
This course aligns with NUCB's mission by developing students' talents and to create applicable knowledge in the area of digital transformation. It strives to educate our students to become innovative and ethical leaders for our globalized society.
授業の目的（意義） / Importance of this course
Digital transformation (DX) turns digital technologies into business transformation. As digital technologies dramatically reshaped many industries, organizations have to rethink strategically how to leverage digital technologies to create sustainable value to their business and customers. This course will introduce the key issues and challenges of DX and examine different DX journeys in various organizations in different industry. The course is designed to use case method to explain concepts with real-world examples.
到達目標 / Achievement Goal
By studying this course, students are expected to be able to critically evaluate and propose innovative and ethical DX strategy to grow and sustain business.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
Upon successful completion of this course, students should be able to
- Explain the key issues and challenges of DX.
- Identify the business opportunities of DX in different industry.
- Analyze the effectiveness of DX strategies and processes.
- Justify and propose DX strategy to sustain and grow business.
- Explain the key issues and challenges of DX.
- Identify the business opportunities of DX in different industry.
- Analyze the effectiveness of DX strategies and processes.
- Justify and propose DX strategy to sustain and grow business.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 0 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 100 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
The course contents will include lecture handouts, class presentations, case studies and other discussion materials provided by the instructor. The format of this course will follow lectures and discussions with an emphasis on understanding and evaluation of DX issues in various organizational contexts.
Participants are required to prepare for at least three hours per case study in this course. The emphasis will be on student responsibility for learning through application of course content in case studies, assignments, and in-class discussions. Active participation and preparation for the class are requirements for this course.
Constructive feedback will be given to students for their in-class discussions and reports as and when appropriate.
Participants are required to prepare for at least three hours per case study in this course. The emphasis will be on student responsibility for learning through application of course content in case studies, assignments, and in-class discussions. Active participation and preparation for the class are requirements for this course.
Constructive feedback will be given to students for their in-class discussions and reports as and when appropriate.
授業スケジュール Course Schedule
第1日（Day1）
Theme: Introduction to DX●使用するケース
Tetra Pak: A Digitally Enabled Supply Chain as a Competitive Advantage (IMD)*第2日（Day2）
Theme: Ecosystem●使用するケース
How Does Digital Transformation Happen? The Mastercard Case (A) (INSEAD)*第3日（Day3）
Theme: Social Media and Customer Centricity●使用するケース
AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey (INSEAD)*第4日（Day4）
Theme: Value Creation●使用するケース
The Tate's Digital Transformation (HBS)*第5日（Day5）
Theme: Digital Strategy and Implementation●使用するケース
DBS: Digital Transformation to Best Bank in the World (SMU)*第6日（Day6）
Theme: Blockchain Platform●使用するケース
BeefChain: Blockchain and the Dynamics of Traceability, Quality, and Value Capture in the Beef Industry (INSEAD)*第7日（Day7）
Theme: AI and Digital Business Model, Nondisruptive Creation●使用するケース
Ping An Good Doctor: Creating a Nondisruptive Solution for China's Healthcare System (INSEAD)*================================
*: Case selection is not final and may vary.
================================
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 60 % |
| クラス貢献度合計 Class Contribution Total | 60 % |
| 予習レポート Preparation Report | 20 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- -「No Textbook」-（-）
参考文献・資料 Additional Readings and Resource
George, B., & Paul, J. (2020). Digital transformation in business and society. New York, NY: Springer International Publishing.
Herbert, L. (2017). Digital transformation: Build your organization's future for the innovation age. Bloomsbury Publishing.
Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Press.
Additional relevant readings will be provided as and when appropriate.
Herbert, L. (2017). Digital transformation: Build your organization's future for the innovation age. Bloomsbury Publishing.
Rogers, D. L. (2016). The digital transformation playbook: Rethink your business for the digital age. Columbia University Press.
Westerman, G., Bonnet, D., & McAfee, A. (2014). Leading digital: Turning technology into business transformation. Harvard Business Press.
Additional relevant readings will be provided as and when appropriate.
授業調査に対するコメント Comment on Course Evaluation
n/a
担当教員のプロフィール About the Instructor
Louie Wong is a Professor at NUCB Business School, Graduate School of Management. He is an active researcher and educator with extensive teaching, research, and industry experience. Louie received his Ph.D. degree in Information Systems from City University of Hong Kong. He also holds an MBA degree, a Bachelor and a Master of Science degrees in Computer Science. Before joining NUCB Business School, Louie was a Visiting Fellow at City University of Hong Kong. In the last 15 years, Louie has designed and taught various undergraduate and graduate business courses in Hong Kong and Japan.
Louie's research interests include management information systems, digital transformation, blockchain, social media, knowledge management, supply chain management, information security, and action research. He currently serves as an Associate Editor for Information Systems Journal. His research has been published in prominent international peer-reviewed journals and proceedings of conferences.
（実務経験 Work experience）
Besides, Louie is also a seasoned business executive with decades of industry experience in the Asia Pacific region. Prior to his academic career, Louie served in various senior management positions at leading multinational companies such as Digital Equipment Corporation (DEC), Compaq, Check Point Technologies, and Citrix. His last industry position was the Chief Marketing Officer of a listed company in the new media industry.
Refereed Articles
- (2023) Instant messaging, interruptions, stress and work performance. Information Technology & People 0959-3845
- (2023) The art of digital transformation as crafted by a chief digital officer. International Journal of Information Management 69(102617): 0268-4012
- (2022) Information Systems as a Nexus of IT Systems: A New View of Information Systems Practice. Journal of Information Technology 37(4): 0268-3962
- (2022) Working around inadequate information systems in the workplace: An empirical study in Romania. International Journal of Information Management 64(102471): 0268-4012
- (2021) The coordination of workarounds: Insights from responses to misfits between local realities and a mandated global enterprise system. Information & Management 58(103530): 0378-7206
Refereed Proceedings
- (2023). Spearheading Digital Transformation: The Role of the Chief Digital Officer. PACIS 2023 Proceedings .Pacific Asia Conference on Information Systems (PACIS) 2023. 1. 3. Nanchang, China
- (2023). Developing Guanxi Through Social Media: User Archetypes and Influencing Factors. ECIS 2023 Research-in-Progress Papers .The 31st European Conference on Information Systems (ECIS), Kristiansand, Norway. 1. 3. Kristiansand, Norway
- (2023). The Impact of Social Media on Digital Guanxi Development in the Chinese Workplace. Proceedings of the 56th Hawaii International Conference on System Sciences .The Impact of Social Media on Digital Guanxi Development in the Chinese Workplace. 1. 3. Maui, Hawaii, USA
- (2020). Beneficial Non-Compliance with Inadequate Information Systems. International Conference on Information Systems (ICIS) 2020 Proceedings .International Conference on Information Systems (ICIS) 2020. 1. 3. India
- (2019). Adopted Globally but Unusable Locally: What Workarounds Reveal about Adoption, Resistance, Compliance and Non-Compliance. Proceedings of the 27th European Conference on Information Systems (ECIS) .27th European Conference on Information Systems (ECIS 2019). 1. 3. Stockholm, Sweden