シラバス Syllabus

授業名 Competition Policy
Course Title Competition Policy
担当教員 Instructor Name Dongyu Guo
コード Couse Code NUC407_N22B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2022 UG Nisshin Term3

授業の概要 Course Overview

Misson Statementとの関係性 / Connection to our Mission Statement

Aligning with the NUCB Business School’s mission statement, this course assists students to foster a "frontier spirit” and enables them to solve economic and business problems in a global society.

授業の目的(意義) / Importance of this course

Competition policy covers many areas of government interventions into the economy. The primary focus of this course is regulatory policy, anti-trust policy, industrial policy and technology-based economic development policy. This course introduces and develops the main implications of different countries’ or regions’ competition policy.

到達目標 / Achievement Goal

By taking this course, students will deepen their understanding of the rationale behind the adoption of regimes and the interplay between competition policy and firms. Moreover, students enhance the use of appropriate research methods and tools.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)

受講後得られる具体的スキルや知識 Learning Outcomes

If students complete the course successfully, they are expected to be able to
o be familiar with main issues that arise in the implementation of different policies,
o identify the relevant economic policy and be able to develop policy suggestions,
o read academic papers on related topics, assess the strengths and weaknesses of each approach, summarize and comment on these papers as well as suggest possible extensions.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 10 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 90 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods

***Course Prerequisites***
o It is desirable that participants have a basic understanding of microeconomics.
o All participants are recommended to devote at least 3 hours to mandatory readings for each case and are expected to prepare their own answers to the assignment questions.
o Participants who wish to acquire deeper insights are suggested to read additional readings.

***Class Discussion***
o The class is based on open discussions and participants are facilitated to exchange their opinions with their classmates.
o During the open discussions, participants are expected to think flexibly and adjust their opinions.
o No specific comment may be given to each participant's opinion, but participants will know if their opinions are appreciated by listening to their classmates' feedback.

授業スケジュール Course Schedule


Policy in the digital industry- 1

Meta: Facebook's Pivot to the Metaverse. A Path to Dystopia or Blue Ocean Utopia?


Policy in the digital industry- 2

Google: Antitrust Battles in India


Policy in the digital industry- 3

Amazon: Combatting Antitrust Litigations


Policy in the sharing economy

Flytenow, Inc.: Regulatory Challenges in the Sharing Economy


Policy in the alcohol industry

Deregulating the Sale of Alcohol in Ontario


Policy in the tobacco industry

Snus: No Smoke Without Fire?



Sweet Deal -- Industry Self-Regulation of Breakfast Cereal Advertising To Children

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 10 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 30 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

o The grading system is in line with NUCB Grading Policy.
o Grading of class contribution is based on RELEVANCE, QUALITY and FREQUENCY.
o The preparation report and the final report will be graded by the comprehensiveness and depth of arguments. The requirements will be announced in the first lecture.

使用ケース一覧 List of Cases


教科書 Textbook

  • Massimo Motta「Competition Policy: Theory and Practice (NOT necessary for the course)」Cambridge University Press(2004)9780521016919
  • Michael D. Whinston「Lectures on Antitrust Economics (NOT necessary for the course)」MIT Press(2008)9780262731874

参考文献・資料 Additional Readings and Resource

o Lecture slides and other reading materials will be distributed.
o The textbooks only serve as references.

授業調査に対するコメント Comment on Course Evaluation

The contents are modified based on the concerns raised last year.

担当教員のプロフィール About the Instructor 

Dongyu Guo received a Ph.D. in economics from the Humboldt University of Berlin (HU), and an M.Sc. in statistics from the London School of Economics and Political Science (LSE).

Her research interests lie primarily in the fields of industrial organization, competition policy, regulation, and, more broadly, applied microeconomic theory. She has published in the main international economics journals in her research field (International Journal of Industrial Organization, etc.), as well as in general interest economics journals (such as European Economic Review).

(実務経験 Work experience)

Prior to joining NUCB Business School in 2020, she was a Research Fellow for the Chair of Microeconomics and International Economics at the University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19