| 授業名 | Business Model Design |
|---|---|
| Course Title | Business Model Design |
| 担当教員 Instructor Name | Goi Hoe Chin |
| コード Couse Code | NUC406_N24A |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2024 UG Nisshin Term1 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
The course would enable students to learn about concept of entrepreneurship and business model design. Students will be challenged to simulate a proposal like an entrepreneur to exhibit their “Frontier Spirit” with team members from different countries.
授業の目的（意義） / Importance of this course
The process of learning Entrepreneurship involves the creation of a “Business Model”. A good Business model is logically constructed and experimented to verified th assumption and test feasibility and profitability. The two research questions are: “What are the assumptions made on the business model?” and “What are the rocks faced by the entrepreneurial team during the creation process?”. Both answers provide fundamental understanding on concept of entrepreneurship and relevance of business model. Thus, the course aims to impart the knowledge and practice of creating and testing the business model.
到達目標 / Achievement Goal
Students can gain skills in critical thinking, diversity awareness, ethical decision making, effective communication, innovative leadership and global perspective.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
At the end of the course, students would be able to:
• Explain about entrepreneurship and relevance of business model
• Design and implement venture creation process, from idea creation to business model valida
• Explain about entrepreneurship and relevance of business model
• Design and implement venture creation process, from idea creation to business model valida
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 40 % |
| フィールドメソッド Field Method | 40 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course ApproachSmall Group Discussion Before Lesson (20 mins)
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content- Students are required to form team to create business plan
- External guest speakers may participate in class or online teleconferencing
* Teaching approach and content may vary according to lesson each week.Course Work
(a) Class participation- Include pre-lesson case discussion, class participation
(b) Weekly case assignment- To be submitted at beginning of class- Details to be briefed in class
(c) Final presentation fior course project
- Details to be briefed in classCourse Targeted Student:• interested in creating business plan as a team• interested to acquire deeper knowledge and competencies in entrepreneurship and business model creation• interested in team project and individual work
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content- Students are required to form team to create business plan
- External guest speakers may participate in class or online teleconferencing
* Teaching approach and content may vary according to lesson each week.Course Work
(a) Class participation- Include pre-lesson case discussion, class participation
(b) Weekly case assignment- To be submitted at beginning of class- Details to be briefed in class
(c) Final presentation fior course project
- Details to be briefed in classCourse Targeted Student:• interested in creating business plan as a team• interested to acquire deeper knowledge and competencies in entrepreneurship and business model creation• interested in team project and individual work
授業スケジュール Course Schedule
第1日（Day1）
Lesson 1: Introduction of EntrepreneurshipTo understand the basic of entrepreneurship and business model through hands on business idea creation activity
●使用するケース
Case study 1: Interaction with foreigner第2日（Day2）
Lesson 2: Business Model CreationTo understand the essentials of Business Model and relevance in entrepreneurship
●使用するケース
Case study 2: Easy Travel第3日（Day3）
Lesson 3: Venture GestationTo understand death valley, and process of venture gestation
●使用するケース
Case Study 3: What is wrong with Kyubi venture?第4日（Day4）
Lesson 4: Marketing for StartupTo understand the marketing and channel strategy
●使用するケース
Case 4 : Marketing 2.0 for Funko第5日（Day5）
Lesson 5: Entrepreneurship EcosystemTo understand about concept of support needed to create startup in university To understand the components of Entrepreneurship Ecosystem
●使用するケース
Case study 5: Campus outsource- Accelerator assisted startup第6日（Day6）
Lesson 6: Innovation and Cultural DiversityTo understand about concept of Cultural Synergy: To learn from cultural conflicts and action
第7日（Day7）
Lesson 7 : EffectuationTo understand 3 factors of success: Resource, Network, Team
●使用するケース
Case study 7: New Business Venture as a citizen of Kita Nagoya成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 40 % |
| 授業内での挙手発言 Class Contribution | 40 % |
| クラス貢献度合計 Class Contribution Total | 80 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 20 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- Bygrave, William D., Zacharakis, Andrew「 「Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers」 」」Wiley Publication（2010）978-1118582893
参考文献・資料 Additional Readings and Resource
1) Entrepreneurship 3rd editionBy Bygrave, William D., Zacharakis, Andrew (2014)Published year 2014, Wiley PublicationISBN-13: 978-11185828932)
2)The Lean Startup: How Constant Innovation Creates Radically Successful BusinessesBy Eric RiesPublished year 2011, Publisher Penguin Books Ltd,ISBN13 97806709216073)
3) Handbook of Research on New Venture CreationKevin Hindle (Author, Editor), Kim Klyver (Author, Editor)Edward Elgar, Published Year 2011ISBN-13: 97808579351824)
4) The Development of University-Based Entrepreneurship Ecosystems: Global PracticesMichael Fetters , Edited by Patricia G. Greene , Edited by Mark P. Rice , Edited byJohn S.Ibley ButlerPublished year 2010, Publisher Edward Elgar Publishing Ltd,ISBN13 97818498026355)
5) This is Service Design Thinking: Basics, Tools, CasesBy (author) Marc Stickdorn , By (author) Jakob Sc
2)The Lean Startup: How Constant Innovation Creates Radically Successful BusinessesBy Eric RiesPublished year 2011, Publisher Penguin Books Ltd,ISBN13 97806709216073)
3) Handbook of Research on New Venture CreationKevin Hindle (Author, Editor), Kim Klyver (Author, Editor)Edward Elgar, Published Year 2011ISBN-13: 97808579351824)
4) The Development of University-Based Entrepreneurship Ecosystems: Global PracticesMichael Fetters , Edited by Patricia G. Greene , Edited by Mark P. Rice , Edited byJohn S.Ibley ButlerPublished year 2010, Publisher Edward Elgar Publishing Ltd,ISBN13 97818498026355)
5) This is Service Design Thinking: Basics, Tools, CasesBy (author) Marc Stickdorn , By (author) Jakob Sc
授業調査に対するコメント Comment on Course Evaluation
Final individual scores will be subjected to moderation by the faculty member based on entire class performance.
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).