| 授業名 | Business Presentation |
|---|---|
| Course Title | Business Presentation |
| 担当教員 Instructor Name | Kim Soyoung |
| 科目ナンバリングコード Course Numbering Code | GBA137 |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2026 UG Nisshin Term2 |
| コード Couse Code | NUC405_N26A |
授業の概要 Course Overview
Mission Statementとの関係性 / Connection to our Mission Statement
This course supports NUCBʼs mission of developing ethical and effective leaders who can communicate
persuasively in a global business context. By integrating real-world cases and encouraging data-driven
storytelling, it fosters leadership capabilities that align with ethical decision making, diversity awareness, and
critical thinking.
persuasively in a global business context. By integrating real-world cases and encouraging data-driven
storytelling, it fosters leadership capabilities that align with ethical decision making, diversity awareness, and
critical thinking.
授業の目的（意義） / Importance of this course
In todayʼs competitive environment, professionals must present ideas compellingly to diverse stakeholder
This course focuses on crafting persuasive business stories using data and real-life examples, ensuring
participants gain the confidence and skill to influence decisions ethically and effectively.
This course focuses on crafting persuasive business stories using data and real-life examples, ensuring
participants gain the confidence and skill to influence decisions ethically and effectively.
学修到達目標 / Achievement Goal
This class aims to foster the ability to:
- Identify stakeholder needs and tailor presentation content accordingly.
- Structure coherent, persuasive narratives supported by relevant data.
- Deliver impactful presentations, showcasing strong public-speaking skills.
- Evaluate ethical considerations in storytelling and presentation.
- Identify stakeholder needs and tailor presentation content accordingly.
- Structure coherent, persuasive narratives supported by relevant data.
- Deliver impactful presentations, showcasing strong public-speaking skills.
- Evaluate ethical considerations in storytelling and presentation.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG5 Business Perspectives (BSc)
LG6 Managerial Perspectives (BBA)
LG7 International Perspectives (BA)
受講後得られる具体的スキルや知識 Learning Outcomes
Students will be able to:
- Demonstrate structured storytelling techniques for business contexts.
- Integrate data visualization/analysis into presentations effectively.
- Adapt communication style to audience diversity.
- Reflect on moral and ethical responsibilities in data-driven presentations.
- Demonstrate structured storytelling techniques for business contexts.
- Integrate data visualization/analysis into presentations effectively.
- Adapt communication style to audience diversity.
- Reflect on moral and ethical responsibilities in data-driven presentations.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 80 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Participants should allow at least 3 hours of preparation time per case. They are encouraged to use the Central Information Center (Library) for assessing relevant material about this course such as books on persuasion and communication. Students are expected to not only contribute their own ideas but also actively listen and engage with those of their peers for vibrant discourse.
The case selection is a tentative list and may vary.
The case selection is a tentative list and may vary.
授業スケジュール Course Schedule
第1日（Day1）
Introduction to Business Storytelling & Presentation Essentials●使用するケース
- Effective Business Presentations- Brand Activism: Nike and Colin Kaepernick
第2日（Day2）
Data-driven storytelling (1)●使用するケース
- Executive Decision-making at Zola第3日（Day3）
Data-Driven Storytelling (2)●使用するケース
- To Plot or Not to Plot: An Exercise on Understanding and Comparing Datasets- Data Storytelling: What are the Alternatives to Crop Residue Burning in India?
第4日（Day4）
Data-Driven Storytelling (3)●使用するケース
- Pitcher Perfect: Visualizing Interactive Beer Profiles- Market Street Wine: Extending the Aisle
第5日（Day5）
Data-Driven Storytelling (4)●使用するケース
- SF Express: Data Wars第6日（Day6）
Conflict addressing in B2B Contexts●使用するケース
CDK Digital Marketing: Addressing Channel Conflict with Data Analytics第7日（Day7）
Final presentation (Teams present final data-driven business stories, Q&A, Feedback)成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 20 % |
| 授業内での挙手発言 Class Contribution | 60 % |
| クラス貢献度合計 Class Contribution Total | 80 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 20 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials
- ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器（例：スマートフォン、ノートパソコン）の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
- 配布教材（ケースを含む）は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織（生成AI を含む）に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
- 詳細は「教室における電子機器の利用マナー・教材の適切な利用に関するガイドライン」を確認のうえ、教員の指示に従い、責任をもって遵守してください。
- Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
- Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.
- Please refer to the "Classroom Technology Guidelines / Guidelines for Properly Using Course Materials” for details, and follow the instructor’s directions. You are expected to comply with these guidelines responsibly.
教科書 Textbook
- NA「NA」NA（NA）
参考文献・資料 Additional Readings and Resource
There is no designated textbook but relevant resources will be provided by the instructor.
授業調査に対するコメント Comment on Course Evaluation
The previous year's course evaluations were positive, with students expressing high satisfaction with the course content and describing their learning experience as engaging and enjoyable.
担当教員のプロフィール About the Instructor
Refereed Articles
- (2025) Japan's militarization: from reactive to proactive antimilitarist strategic culture. RSIS Theses
- (2024) Civil-Military Relations and Antimilitarism in Japan After the End of the Cold War. International Journal of Military History and Historiography Advance Articles 2468-3302