| 授業名 | Understanding Japanese Organizations |
|---|---|
| Course Title | Understanding Japanese Organizations |
| 担当教員 Instructor Name | George Y. Wang |
| コード Couse Code | NUC405_N24B |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2024 UG Nisshin Term3 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
NUCB's mission is to educate innovative and ethical leaders who possess a frontier spirit and to create knowledge that advances business and society. Under this grand university mission, this course aims to introduce competitive strengths, strategies, and actions of Japanese firms to students.
授業の目的（意義） / Importance of this course
This course helps students to achieve the university's mission by providing them students with innovative strategies and business ethics.
Japan is the third largest economy in the world. With such a large size of economy, Japanese firms not only have significantly contributed to the world economy, but also have been prominent in many aspects of global business. Since Japanese firms spread widely in a variety of industries, this course aims to understand Japanese firms and industries from the perspectives of corporate strategies and business operations. This course will start from an introduction to the relationship between Japanese economy and the world economy, then explore the Japanese industries, and finally study the strategies and operations of Japanese forms.
Japan is the third largest economy in the world. With such a large size of economy, Japanese firms not only have significantly contributed to the world economy, but also have been prominent in many aspects of global business. Since Japanese firms spread widely in a variety of industries, this course aims to understand Japanese firms and industries from the perspectives of corporate strategies and business operations. This course will start from an introduction to the relationship between Japanese economy and the world economy, then explore the Japanese industries, and finally study the strategies and operations of Japanese forms.
到達目標 / Achievement Goal
By the end of the course, students should be able to understand Japanese economy, Japanese firms, and, particularly, major corporate strategies and business operations taken by Japanese firms.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG3 Ethical Decision Making
LG6 Managerial Perspectives (BBA)
LG3 Ethical Decision Making
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
By the end of the course, students should be able to understand:
1) the relationship between Japanese economy and the world economy;
2) the importance and contribution of Japanese industries and firms to global business; and
3) major corporate strategies and business operations taken by Japanese firms.
1) the relationship between Japanese economy and the world economy;
2) the importance and contribution of Japanese industries and firms to global business; and
3) major corporate strategies and business operations taken by Japanese firms.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 30 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 70 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
This course allocates 30% of the time in delivering lectures and 70% of the time in case study and discussion. Students are required to submit papers on case analysis. Feedback will be provided on a discussion basis.
授業スケジュール Course Schedule
第1日（Day1）
1. Course outline2. Introduction to Japanese economy and business
3. Topic 1: International Business in Japan
●使用するケース
McDonald’s Japan (A) – The Shanghai Husi Debacle (9B15M083)第2日（Day2）
Topic 2: Business and Culture●使用するケース
Case 1: Nintendo Game On (9B16M158)Case 2: Daiso of Japan: The Dollar Store (Stanford Business School, GS90)
第3日（Day3）
Topic 3: Intellectual Property Right (IPR)●使用するケース
Case 1: Louis Vuitton in Japan (9B10M067)Case 2: MUJI: The Challenge of a Global Brand Originating in Japan (A) (Reference no. 309-313-1)
第4日（Day4）
Topic 4: Foreign Market Entry**Midterm Exam**
●使用するケース
Case: Yamato Transport: Replicating Japanese Success in Singapore (9B12M121)第5日（Day5）
Topic 5 Business Models - Licensing or Joint Venture●使用するケース
Case: Licensing Arrangement Or Joint Venture (4): An Ex Post Case Study Of Tokyo Disneyland (HKU988)第6日（Day6）
Topic 6 Supply Chain●使用するケース
Case: Uniqlo: A Supply Chain Going Global (HK1085)第7日（Day7）
Topic 7 Entrepreneurship●使用するケース
Case 1: Ippudo: Bringing Japan To Paris In a Bowl (9B20A008)Case 2: Shiseido: Reinvesting in Brand (Reference no. 9-519-026)
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
2. Case exams: Case exams are referred to as short tests including true/false, multiple-choice, and/or short-answer questions. There will be two exams, midterm and final, in this course.
3. Final report is a group project. Peer evaluation will be conducted by group members.
4. Attendance is mandatory. Make-up quizzes/exams will NOT be provided for any unexcused absence.
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 20 % |
| クラス貢献度合計 Class Contribution Total | 20 % |
| 予習レポート Preparation Report | 10 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 35 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 35 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
1. Class contribution includes participation/discussion, attendance, and answering essay/short-answer questions.2. Case exams: Case exams are referred to as short tests including true/false, multiple-choice, and/or short-answer questions. There will be two exams, midterm and final, in this course.
3. Final report is a group project. Peer evaluation will be conducted by group members.
4. Attendance is mandatory. Make-up quizzes/exams will NOT be provided for any unexcused absence.
教科書 Textbook
- Mike Peng「Global Business, 5th Edition」Cengage Publishing（2023）9780357716403
- Charles W. Lamb, Joe F. Hair, Carl McDaniel「Mktg, 13th Edition」Cengage Publishing（2021）9780357127810
参考文献・資料 Additional Readings and Resource
1. Supplemental reading materials and cases will be provided in class.
2. Students are expected to read all the assigned materials and cases.
2. Students are expected to read all the assigned materials and cases.
授業調査に対するコメント Comment on Course Evaluation
Course evaluation is appreciated. Will be considered and discussed in class.
担当教員のプロフィール About the Instructor
Prof. George Wang received his MBA degree from University of Connecticut, USA, and his PhD degree from Imperial College London, UK.
Prior to his academic career in Japan, he has served at University of Colorado Denver (USA) and National Kaohsiung University of Science and Technology (Taiwan).
His research interest is on corporate finance, corporate governance, and investment appraisal.
In addition to academics, Dr. Wang has rich industry work experience, such as consultant, chief financial manager, and independent board director at several publicly listed companies (PLCs).
（実務経験 Work experience）
Academic work experience:
1. Professor in Business and Economics, Soka University, Japan
2. Associate Professor in Economics, University of Colorado Denver, USA.
3. Assistant Professor, National Kaohsiung University of Science and Technology, Taiwan.
Industry work experience:
1. Independent Director of Board, Hwatou Biotech Company (Publicly Issued Company), Taiwan.
2. Consultant to several industrial firms, Taiwan and UK.
3. Financial Director, Feng-Tay Enterprise Co., Ltd. (PLC), Taiwan.
4. Security Analyst, Cathay Life Insurance Co. (PLC), Taiwan.