シラバス Syllabus

授業名 Case Writing Seminar I
Course Title Case Writing Seminar I
担当教員 Instructor Name Sandy Wong
コード Couse Code NUC405_N23B
授業形態 Class Type 演習 Practicum
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2023 UG Nisshin Fall

授業の概要 Course Overview

This course aligns with NUCB's mission of educating innovative and ethical leaders with "Frontier Spirits" by enabling students to conduct original case research in regional and global business contexts.
The Case Writing Seminar is a series of 4 semester-long courses which prepare and support students to successfully develop a case and insight note. Case Writing Seminar I is the first course in the series. Global BBA students are required to submit and present a case to fulfill the graduation requirements.
Upon completion of Case Writing Seminar I, students should be able to develop a case writing proposal that incorporates original thinking and critical evaluation of real-world business cases. Students are expected to present the case writing proposal with a detailed action plan and timeline.

本授業の該当ラーニングゴール Learning Goals


LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes

Upon completion of the series of Case Writing Seminar I-IV, students should be able to

1. Understand and explain the business problems faced by different organizations.
2. Suggest possible solutions to tackle a specific business problem.
3. Develop a case and insight note to discuss and understand a specific business problem faced by a particular organization.
4. Present and facilitate the developed case.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 0 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 100 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

All classes will be conducted in a workshop manner.

The seminar requires a gradual buildup of the case and insight note by students. Written submissions, feedback, and subsequent revisions are part of the course design.

授業スケジュール Course Schedule


Course Introduction and expectation setting;
Students will brainstorm, discuss, and present their own case writing ideas


Students will discuss and present their own case ideas


Students will discuss and present their own case ideas


Reporting the progress of the case development, providing and receiving feedback. (Individual presentations)


Reporting the progress of the case development, providing and receiving feedback. (Individual presentations)


Reporting the progress of the case development, providing and receiving feedback. (Individual presentations)


Reporting the progress of the case development, providing and receiving feedback. (Individual presentations)

成績評価方法 Evaluation Criteria

講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 80 %
クラス貢献度合計 Class Contribution Total 80 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

* Final Report = Case Writing Proposal
- Active participation with critical comments and constructive feedback to your peers is required and expected.
- Students are required to develop a case writing proposal and prepare a first draft of the case by the end of Case Writing Seminar I.

使用ケース一覧 List of Cases


教科書 Textbook

  • William Ellet「The Case Study Handbook, Revised Edition: A Student's Guide」Harvard Business Press(2018)

参考文献・資料 Additional Readings and Resource

Relevant readings will be provided on Google Classroom.

授業調査に対するコメント Comment on Course Evaluation

Students like participative learning while developing their own case. They appreciated the feedback received from their case advisor and their peers.

担当教員のプロフィール About the Instructor 

Sandy Wong is a passionate and experienced educator. Sandy received her MBA and Master of Management degree in General Management from Macquarie University Graduate School of Management (MGSM), Australia. She also holds a Postgraduate Diploma in Research and Professional Studies in Education from University of Bristol, UK. Prior to joining NUCB, she had been teaching undergraduate business courses at City University of Hong Kong for over 16 years. Her teaching quality and passion were recognized with a number of teaching excellence and student mentoring awards during her tenure. Her last role with the university was the Programme Leader of the BBA in Business Operations Management programme.

Besides teaching, Sandy actively engaged in liaising and organizing activities with professional bodies and business enterprises to enhance students’ professional development and enrich their learning experiences. With her extensive industry network, she has lined up with senior business executives and leaders from various industries to facilitate the educational, social, and personal growth for students.

(実務経験 Work experience)

Sandy is also a seasoned business practitioner with extensive industry experience in business consulting, executive development, hospitality and services management, and supply chain management in the Asia Pacific region. Prior to her academic career, Sandy served in various senior management positions at leading multinational companies including Zurich Insurance Group, JD Edwards (merged and acquired by Oracle Corporation), and Hotel Information Systems.

Sandy provided project-management consultancy services to companies in financial services, public services, airlines, apparel, retail, hotels, etc. The service scopes include enterprise resource planning and organisational change solutions, helping clients implement new initiatives and improve business performance. Major clients include: Japan Airlines, Cathay Pacific Catering Services, Tommy Hilfiger, DKNY, Li & Fung, China Insurance Group, QP Group, HKSAR Correction Services Department, Merlin Gerlin, Hallmark Card, HK Land & Property, HK Housing & Society, Hotel Shilla Seoul, Crown Prince Hotel, Mandarin Oriental Hotel, Elizabeth Hotel Singapore, Island Shangri-La Hotel, Hotel Conrad, China World Beijing, etc.