シラバス Syllabus

授業名 Design Thinking
Course Title Design Thinking
担当教員 Instructor Name Goi Hoe Chin
コード Couse Code NUC405_N20B
授業形態 Class Type 講義 Regular course
授業形式 Class Format
単位 Credits 2
言語 Language EN
科目区分 Course Category
学位 Degree BBA
開講情報 Terms / Location 2020 UG Nisshin Term3

授業の概要 Course Overview


There is an increasing attention on the creation of innovation amongst large corporation, family business and even startups. However, till date, there is a lack of understanding on how organisation or individual can create innovation that meets end users’ needs. The means towards innovation is more than just applying“problem solving”approach. Corporate practitoners are required to learn new form of methodological approach that enables them to think and create new products and services that are users’centric and innovative.“Design Thinking”is a conceptual and practical methodology that has been successfully adopted by companies and institutions across diverse industries, such as IDEO (Design & Consulting), Apple (Technology), SAP (IT) and even Nagoya University Business and Commerce (Education), in order to achieve innovation. Thus, this course aims to introduce the concepts of innovation and learn the methodolody of design thinking through case studies, case simulation, and apply the learnings on a real context of a residential revitalisation project in Japan.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes


• To understand the basic concept and issues concerning innovation
• To understand concept of “Design Thinking” as methodology for creativity
• To apply knowledge “Design Thinking” and create solution based on real context of a selected city in Japan

SDGsとの関連性 Relevance to Sustainable Development Goals

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 20 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 40 %
フィールドメソッド Field Method 40 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

Course teaching approach
• The lesson with be conducted primarily in English.
However guest speakers may present in Japanese (with translation)
• Every lesson will be divided into two parts.

Small Group Discussion Before Lesson (20 mins)

Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used

Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- The course project is a simulation of a real problems of a chosen region in Japan. Lessons will involve real stakeholders as guest speakers, such as researchers, community leaders, and even student project leaders from past semesters.
- Students are required to form team to create solution using Design Thinking
methodology for a local town
- External guest speakers may participate in class or online teleconferencing

* Teaching approach and content may vary according to lesson each week.


(II) Course Work

(a) Class participation
- Include pre-lesson case discussion, class participation

(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class

(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class

授業スケジュール Course Schedule

第1日(Day1)

Introduction to Design Thinking as a practice
• overview of course syllabus
• Introduction and experience of Design Thinking in classroom


●使用するケース
Case 1: Creation of Social impact in Japan

第2日(Day2)

About Innovation and design Thinking
• To understand about innovation and success of Apple using Design
Thinking apprach


●使用するケース
Case 2: Design Thinking and Innovation at Apple

第3日(Day3)

Design Thinking Process
• To understand the basic principle and process of design thinking (i) empathy, (ii) define, (iii) ideate, (iv) prototype


●使用するケース
Case 3: IDEO – Human- Centred Service Design

第4日(Day4)

Empathy Creation
• To practice the principle of empathy
• To received data from urban design perspective


●使用するケース
Case 4: Active Participation by local residents in Kimi No Mori Town

第5日(Day5)

Defining the wick problem
• To learn about problem definition and creation of idea
• To hear from observation by Intermediate Agent


●使用するケース
Case 5: Do you see what I see

第6日(Day6)

Rapid Prototyping
• To understand concept and methods of rapid prototyping
• To practice creation of prototype (such as website or mobile application etc)


●使用するケース
Case 6: “Human” Magazine versus “Mori Design” Website

第7日(Day7)

Re-Think Design Thinking
• To present and receive evaluation on DT solution
• *Faculty, panel of judges and external business practitioner will be invited to evaluate and assess solution
• To summarize learning for entire syllabus


●使用するケース
Case 7: Design Thinking need a Re-think

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 30 %
クラス貢献度合計 Class Contribution Total 30 %
予習レポート Preparation Report 20 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 20 %
ケース試験 Case Exam 0 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 10 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Marc Stickdorn, By (author) Jakob Schneider「This is Service Design Thinking: Basics, Tools, Cases (open source textbook: https://www.academia.edu/6484264/This_is_Service_Design_Thinking._Basics_Tools_Cases)」John Wiley & Sons Inc(09 M)9781118156308

参考文献・資料 Additional Readings and Resource

1)Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder , Yves Peigner,
Published year 2011, Publisher John Wiley and Sons Ltd,
ISBN13: 9780470876411

2) Design Thinking Research 2016: Making Design Thinking Foundational
Hasso Plattner, Christoph Meinel, Larry Leifer
Publication date 2015, Publisher Springer International Publishing AG
ISBN13: 9783319196404

3) From Products to Services: Insights and experience from companies which have embraced the service economy
Publication date 03 Jun 2008, Publisher John Wiley and Sons Ltd
ISBN13: 9780470026687

4) Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Thomas Lockwood
Publication date 2009, Publisher Allworth Press, U.S.
ISBN13: 9781581156683

5) The Lean Startup:How Constant Innovation Creates Radically Successful Businesses
Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13: 9780670921607

授業調査に対するコメント Comment on Course Evaluation

All evaluation will be subjected to moderation in considering overall cohort performance.

担当教員のプロフィール About the Instructor 


Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.

(実務経験 Work experience)


Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.

In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).






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