| 授業名 | Business Economics |
|---|---|
| Course Title | Business Economics |
| 担当教員 Instructor Name | Liu Lian |
| コード Couse Code | NUC404_N25B |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2025 UG Nisshin Term4 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
This course aligns with the NUCB Business School’s mission by fostering analytical and creative thinking skills, essential for business leaders navigating complex economic environments. Over seven weeks, students will explore key economic principles and their application to real-world business decisions. Through case studies, students will engage in strategic decision-making under uncertainty and dynamic business conditions, preparing them to address economic challenges with a critical and informed perspective.
授業の目的（意義） / Importance of this course
This course equips students with essential economic tools to make informed business decisions in a rapidly changing global economy. By covering key concepts such as macroeconomic models, cost and production, demand and supply analysis, and market structures, students gain a deep understanding of how these factors impact business strategy. Real-world case studies ensure practical application, preparing future business leaders to navigate uncertainty and drive growth.
到達目標 / Achievement Goal
By the end of the course, students will be able to critically evaluate the impact of macroeconomic factors, market structures, and policy changes on businesses. Through case study analysis, they will enhance their problem-solving skills, enabling them to make strategic decisions in complex and uncertain environments.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
受講後得られる具体的スキルや知識 Learning Outcomes
Upon the completion of this course, students are expected to
1. Apply economic tools to analyze real-world business decision problems
2. Design competition strategy under different market structures
3. Understand the importance of incentive and strategy in business decision making
1. Apply economic tools to analyze real-world business decision problems
2. Design competition strategy under different market structures
3. Understand the importance of incentive and strategy in business decision making
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 30 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 70 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course Prerequisites
○ Subject topics will be taught using case studies. Pre-reading is essential. It is recommended that participants spend at least 1 hours preparing for each case, including previewing the fundamental knowledge provided in the casebook. Assignment questions will be provided before class to facilitate understanding of related information and relevant case studies.
Class Discussion
○ The course is designed to be highly interactive, with class discussions playing a pivotal role in reinforcing economic concepts. Through these discussions, participants will connect theoretical knowledge with practical economic decision-making.
Feedback Methods
○ During these sessions, participants can discuss their individual progress, seek clarification on any doubts, and obtain personalized guidance.
○ Subject topics will be taught using case studies. Pre-reading is essential. It is recommended that participants spend at least 1 hours preparing for each case, including previewing the fundamental knowledge provided in the casebook. Assignment questions will be provided before class to facilitate understanding of related information and relevant case studies.
Class Discussion
○ The course is designed to be highly interactive, with class discussions playing a pivotal role in reinforcing economic concepts. Through these discussions, participants will connect theoretical knowledge with practical economic decision-making.
Feedback Methods
○ During these sessions, participants can discuss their individual progress, seek clarification on any doubts, and obtain personalized guidance.
授業スケジュール Course Schedule
第1日（Day1）
Macroeconomic Models: The IS/LM Framework and Aggregate Demand & Supply●使用するケース
1. The IS/LM Model;2. Aggregate Demand and Aggregate Supply
第2日（Day2）
Monetary Policy and Its Implication on Business●使用するケース
Monetary Policy and Federal Reserve第3日（Day3）
Production and cost●使用するケース
1. Black River Farms2. BE Oil
第4日（Day4）
Market structure -1●使用するケース
1. Carlsbad Home Care2. Search Engines in Search of Fair Play
第5日（Day5）
Market structure -2●使用するケース
Agarwal Packers and Movers: Competing for "Moving" Experiences第6日（Day6）
Strategic Decision-Making in a Dynamic Business Environment●使用するケース
Apple Inc.: Should It Diversify Its Supply Chain Outside Of China?第7日（Day7）
Business Decision-Making Under Uncertainty●使用するケース
1. Freemark Abbey Winery (Abridged)2. Comparative Advantage
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 70 % |
| クラス貢献度合計 Class Contribution Total | 70 % |
| 予習レポート Preparation Report | 0 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 30 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- W. Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield「Managerial Economics: Theory, Applications, and Cases」W.W. Norton & Company（2012）
参考文献・資料 Additional Readings and Resource
Hal R. Varian “Intermediate Microeconomics: A modern approach” W.W. Norton & Company, 8th edition (2009) 0393934241
授業調査に対するコメント Comment on Course Evaluation
The course structure and contents have been refined and updated based on feedback and recommendations from previous participants.
担当教員のプロフィール About the Instructor
Refereed Articles
- (2025) How Has the Renminbi’s Role in Non-USD Currency Markets Evolved After COVID-19? An Analysis Based on Spillover Effects. International Journal of Financial Studies 13(1): 2227-7072
- (2024) Climate Change and Corporate Financial Performance. Journal of Risk and Financial Management 17(7): 1911-8066
- (2023) The Effect of ESG performance on the stock market during the COVID-19 Pandemic-Evidence from Japan. Economic Analysis and Policy 79 2204-2296
- (2023) Spillover effect of the RMB and Non-USD currencies after the COVID-19 pandemic: Evidence captured from 30-minute high frequency data. International Review of Economics & Finance 84 1059-0560
- (2022) Smart assessment and forecasting framework for healthy development index in urban cities. Cities 131(Cities): 1873-6084