シラバス Syllabus

授業名 Business Economics
Course Title Business Economics
担当教員 Instructor Name Liu Lian
科目ナンバリングコード Course Numbering Code
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門教育科目 / Specialized Subject
学位 Degree BBA
開講情報 Terms / Location 2025 UG Nisshin Term4
コード Couse Code NUC404_N25B

授業の概要　Course Overview

Mission Statementとの関係性 / Connection to our Mission Statement

This course aligns with the NUCB Business School’s mission by fostering analytical and creative thinking skills, essential for business leaders navigating complex economic environments. Over seven weeks, students will explore key economic principles and their application to real-world business decisions. Through case studies, students will engage in strategic decision-making under uncertainty and dynamic business conditions, preparing them to address economic challenges with a critical and informed perspective.

授業の目的（意義） / Importance of this course

This course equips students with essential economic tools to make informed business decisions in a rapidly changing global economy. By covering key concepts such as macroeconomic models, cost and production, demand and supply analysis, and market structures, students gain a deep understanding of how these factors impact business strategy. Real-world case studies ensure practical application, preparing future business leaders to navigate uncertainty and drive growth.

学修到達目標 / Achievement Goal


By the end of the course, students will be able to critically evaluate the impact of macroeconomic factors, market structures, and policy changes on businesses. Through case study analysis, they will enhance their problem-solving skills, enabling them to make strategic decisions in complex and uncertain environments.

本授業の該当ラーニングゴール　Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG6 Managerial Perspectives (BBA)

受講後得られる具体的スキルや知識　Learning Outcomes


Upon the completion of this course, students are expected to
1. Apply economic tools to analyze real-world business decision problems
2. Design competition strategy under different market structures
3. Understand the importance of incentive and strategy in business decision making

SDGsとの関連性　Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに（Quality Education）

教育手法　Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 30 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 70 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

事前学修と事後学修の内容、レポート、課題に対するフィードバック方法　Pre- and Post-Course Learning, Report, Feedback methods

Course Prerequisites
○ Subject topics will be taught using case studies. Pre-reading is essential. It is recommended that participants spend at least 1 hours preparing for each case, including previewing the fundamental knowledge provided in the casebook. Assignment questions will be provided before class to facilitate understanding of related information and relevant case studies.

Class Discussion
○ The course is designed to be highly interactive, with class discussions playing a pivotal role in reinforcing economic concepts. Through these discussions, participants will connect theoretical knowledge with practical economic decision-making.

Feedback Methods
○ During these sessions, participants can discuss their individual progress, seek clarification on any doubts, and obtain personalized guidance.

授業スケジュール　Course Schedule

第1日（Day1）

Macroeconomic Models: The IS/LM Framework and Aggregate Demand & Supply

●使用するケース
1. The IS/LM Model;
2. Aggregate Demand and Aggregate Supply

第2日（Day2）

Monetary Policy and Its Implication on Business

●使用するケース
Monetary Policy and Federal Reserve

第3日（Day3）

Production and cost

●使用するケース
1. Black River Farms
2. BE Oil

第4日（Day4）

Market structure -1

●使用するケース
1. Carlsbad Home Care
2. Search Engines in Search of Fair Play

第5日（Day5）

Market structure -2

●使用するケース
Agarwal Packers and Movers: Competing for "Moving" Experiences

第6日（Day6）

Strategic Decision-Making in a Dynamic Business Environment

●使用するケース
Apple Inc.: Should It Diversify Its Supply Chain Outside Of China?

第7日（Day7）

Business Decision-Making Under Uncertainty

●使用するケース
1. Freemark Abbey Winery (Abridged)
2. Comparative Advantage

成績評価方法　Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 70 %
クラス貢献度合計 Class Contribution Total 70 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 10 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 20 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項　Notes on Evaluation Criteria

使用ケース一覧　List of Cases

    ケースは使用しません。

配布教材と教室における電子機器の利用マナーについて Guidelines for Classroom Technology and Proper Use of Course Materials

  1. ケースメソッド教育の中核は、積極的な参加と知識の共有です。この教育を支えるため参加者は授業中の電子機器（例：スマートフォン、ノートパソコン）の使用を制限するよう求められます。許可を得た場合でも、教室内では電子機器は、ケース討議に資する目的でのみ使用してください。授業中は、たとえケース討議に関連していても、検索エンジンや生成AIの使用は避けて下さい。
  2. 配布教材（ケースを含む）は指定された授業への参加以外の目的で利用しないで下さい。著者の権利、著作権、特定情報の機密性を保護するため、許可なく教材を個人や組織（生成AI を含む）に提供することはできません。このルールは、印刷物・電子教材のいずれにも適用されます。
  1. Active participation and shared learning is at the core of the case method learning.Participants are asked to limit their use of electronic devices (e.g., laptops, smartphones) during classroom sessions in support of this model. Even with permission granted, devices should only be used in the classroom in service to the case discussion. Online searches and generative AI tools, even if related to the case discussion, are discouraged while class is in session.
  2. Students are prohibited from using the course materials (including cases) distributed by the university for any purpose other than participation in the designated class.Students must not input, process or test course materials with any artificial intelligence (AI) tools, bots, software, or platforms without the author’s permission. These actions violate the terms of use for the course materials and may also constitute copyright infringement.

教科書　Textbook

  • W. Bruce Allen, Keith Weigelt, Neil A. Doherty, Edwin Mansfield「Managerial Economics: Theory, Applications, and Cases」W.W. Norton & Company（2012）

参考文献・資料　Additional Readings and Resource

Hal R. Varian “Intermediate Microeconomics: A modern approach” W.W. Norton & Company, 8th edition (2009) 0393934241

授業調査に対するコメント　Comment on Course Evaluation

The course structure and contents have been refined and updated based on feedback and recommendations from previous participants.

担当教員のプロフィール　About the Instructor　



Refereed Articles

  • (2025) Influential analysis of smart transportation policy on common prosperity using casual mediation effect inference. Case Studies on Transport Policy 21(101529):
  • (2025) Influential effect analysis of digital transportation policies on urban economic green transition. humanities and social sciences communications 1173
  • (2025) Mapping Extent of Spillover Channels in Monetary Space: Study of Multidimensional Spatial Effects of US Dollar Liquidity. International Journal of Financial Studies 13(2):
  • (2025) How Has the Renminbi’s Role in Non-USD Currency Markets Evolved After COVID-19? An Analysis Based on Spillover Effects. International Journal of Financial Studies 13(1): 2227-7072
  • (2024) Climate Change and Corporate Financial Performance. Journal of Risk and Financial Management 17(7): 1911-8066






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