| 授業名 | Leading Asian Businesses |
|---|---|
| Course Title | Leading Asian Businesses |
| 担当教員 Instructor Name | George Y. Wang |
| コード Couse Code | NUC404_N24B |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目 / Specialized Subject |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2024 UG Nisshin Term4 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
NUCB's mission is to educate innovative and ethical leaders who possess a frontier spirit and to create knowledge that advances business and society. Under the macro university mission, this course aims to understand the business development in Asia, to study leading Asian firms and SMEs, and to explore how Asian firms can continue to prosper Asian business and global society.
授業の目的（意義） / Importance of this course
This course helps students to achieve the university's mission by providing them students with innovative strategies and business ethics.
Asian economies have already played a crucial role in the world economy. The contribution of Asian economies relies not only on large Asian firms, but also on numerous small and medium enterprises (SMEs). This course aims to understand the business development in Asia, to study leading Asian firms and SMEs, and to explore how Asian firms can continue to prosper in order to contribute to global business. Specifically, students will be introduced to understand advantages and challenges faced with Asian firms in terms of global business. In this course, students will study practical cases in order to understand business from a variety of perspectives, such as management, finance, marketing, supply chain, and so on.
Asian economies have already played a crucial role in the world economy. The contribution of Asian economies relies not only on large Asian firms, but also on numerous small and medium enterprises (SMEs). This course aims to understand the business development in Asia, to study leading Asian firms and SMEs, and to explore how Asian firms can continue to prosper in order to contribute to global business. Specifically, students will be introduced to understand advantages and challenges faced with Asian firms in terms of global business. In this course, students will study practical cases in order to understand business from a variety of perspectives, such as management, finance, marketing, supply chain, and so on.
到達目標 / Achievement Goal
In this course, students will be introduced to understand advantages and challenges faced with Asian firms in terms of global business. Students will also learn about the competitive strategies and corporate actions of Asian businesses from a variety of perspectives, such as management, finance, marketing, supply chain, and so on.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG6 Managerial Perspectives (BBA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG6 Managerial Perspectives (BBA)
受講後得られる具体的スキルや知識 Learning Outcomes
By the end of the course, students should be able to understand:
1) the relationship between Asian economy and the world economy;
2) the importance and contribution of Asian industries and firms to global business; and
3) major corporate strategies and business operations taken by leading Asian firms.
1) the relationship between Asian economy and the world economy;
2) the importance and contribution of Asian industries and firms to global business; and
3) major corporate strategies and business operations taken by leading Asian firms.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 30 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 70 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
This course allocates 30% of the time in delivering lectures and 70% of the time in case study and discussion. Students are required to submit papers on case analysis. Feedback will be provided on a discussion individual basis.
授業スケジュール Course Schedule
第1日（Day1）
1. Course outline2. Business and globalization
3. Leveraging resources & capabilities
●使用するケース
Case 1: HSBC Case (Adapted from “Business Strategy in Asia: A Casebook”, 3rd edition (2014), Author: Kulwant Singh, Nitin Pangarkar, and Loizos Heracleous, Cengage Learning, ISBN-13: 978-9814272315)Case 2: Kikkoman Case (Adapted from “Global 2” (2012), Author: Mike Peng, South-Western Cengage Learning, ISBN-13: 978-1111821753)
第2日（Day2）
International Human Resource Management●使用するケース
Case: Nomura's Global Growth- Picking Up Pieces of Lehman (Reference No. 9-210-017)第3日（Day3）
International marketing from an Asian perspective●使用するケース
Case 1: 'Hello Kitty': A Japanese Superbrand (Reference No. 506-192-1)Case 2: Proctor & Gamble’s in Asia (Adapted from Marketing Management: an Asian perspective, 6th edition (2013), Authors: Philip Kotler; Kevin Lane Keller; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong, Pearson, ISBN-13: 9789814576611)
第4日（Day4）
Service marketing●使用するケース
Case 1: Singapore Airlines (Adapted from Marketing Management: an Asian perspective, 6th edition (2013), Authors: Philip Kotler; Kevin Lane Keller; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong, Pearson, ISBN-13: 9789814576611)Case 2: Ogaki-Kyoritsu Bank (OKB), video case, provided by Dr. Wang
第5日（Day5）
Building a Global Supply Chain●使用するケース
Case: Foxconn Technology Group: Acquiring Sharp to Move Up the Value Chain (Ivey Publishing, 9B19M058)第6日（Day6）
Corporate Social Responsibility (CSR)●使用するケース
Case: Konica Minolta Business Solutions (HK) Ltd.: Pioneering Corporate Social Entrepreneurship (9B19M008), TheCaseCentre.Org第7日（Day7）
International alliances & acquisitions●使用するケース
Case 1: Geely and Volvo (Adapted from “Global Business”, 3rd edition (2011), Mike Peng, Cengage Learning, ISBN-13: 9781133485933)Case 2: Wahaha and Danone (Adapted from “Global 2” (2012), Author: Mike Peng, South-Western Cengage Learning, ISBN-13: 978-1111821753)
成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
2. Case exams: Case exams are referred to as short tests including true/false, multiple-choice, and/or short-answer questions. There will be two case exams, midterm and final, in this course.
3. Final report is a group project. Peer evaluation will be conducted by group members.
4. Attendance is mandatory. Make-up quizzes/exams will NOT be provided for any unexcused absence.
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 20 % |
| クラス貢献度合計 Class Contribution Total | 20 % |
| 予習レポート Preparation Report | 10 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 35 % |
| 最終レポート Final Report | 0 % |
| 期末試験 Final Exam | 35 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
1. Class contribution includes participation/discussion, attendance, and answering essay/short-answer questions.2. Case exams: Case exams are referred to as short tests including true/false, multiple-choice, and/or short-answer questions. There will be two case exams, midterm and final, in this course.
3. Final report is a group project. Peer evaluation will be conducted by group members.
4. Attendance is mandatory. Make-up quizzes/exams will NOT be provided for any unexcused absence.
教科書 Textbook
- Charles W. Lamb, Joe F. Hair, Carl McDaniel「Mktg, 13th Edition」Cengage Publishing（2021）9780357127810
- Mike Peng「Global Business, 5th Edition」Cengage Publishing（2023）9780357716403
参考文献・資料 Additional Readings and Resource
Supplemental reading materials and cases will be provided in class. Students are expected to read all the assigned materials and cases.
授業調査に対するコメント Comment on Course Evaluation
Course evaluation will be discussed in class.
担当教員のプロフィール About the Instructor
Prof. George Wang received his MBA degree from University of Connecticut, USA, and his PhD degree from Imperial College London, UK.
Prior to his academic career in Japan, he has served at University of Colorado Denver (USA) and National Kaohsiung University of Science and Technology (Taiwan).
His research interest is on corporate finance, corporate governance, and investment appraisal.
In addition to academics, Dr. Wang has rich industry work experience, such as consultant, chief financial manager, and independent board director at several publicly listed companies (PLCs).
（実務経験 Work experience）
Academic work experience:
1. Professor in Business and Economics, Soka University, Japan
2. Associate Professor in Economics, University of Colorado Denver, USA.
3. Assistant Professor, National Kaohsiung University of Science and Technology, Taiwan.
Industry work experience:
1. Independent Director of Board, Hwatou Biotech Company (Publicly Issued Company), Taiwan.
2. Consultant to several industrial firms, Taiwan and UK.
3. Financial Director, Feng-Tay Enterprise Co., Ltd. (PLC), Taiwan.
4. Security Analyst, Cathay Life Insurance Co. (PLC), Taiwan.