| 授業名 | Business Model Design |
|---|---|
| Course Title | Business Model Design |
| 担当教員 Instructor Name | Goi Hoe Chin |
| コード Couse Code | NUC403_N19B |
| 授業形態 Class Type | 講義 Regular course |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 学位 Degree | BBA |
| 開講情報 Terms / Location | 2019 UG Nisshin Term3 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
授業の目的（意義） / Importance of this course
The process of learning Entrepreneurship involves the creation of a “Business Model”. A good Business model is logically constructed and experimented to verified the assumption and test feasibility and profitability. The two research questions are: “What are the assumptions made on the business model?” and “What are the rocks faced by the entrepreneurial team during the creation process?”. Both answers provide fundamental understanding on concept of entrepreneurship and relevance of business model. Thus, the course aims to impart the knowledge and practice of creating and testing the business model.
到達目標 / Achievement Goal
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
受講後得られる具体的スキルや知識 Learning Outcomes
• To gain knowledge of entrepreneurship driven by business model
• To gain experience through venture creation process, from idea creation to business model validation
• To gain direct experience to interact and network with potential or incumbent entrepreneurs
• To gain experience through venture creation process, from idea creation to business model validation
• To gain direct experience to interact and network with potential or incumbent entrepreneurs
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 20 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 40 % |
| フィールドメソッド Field Method | 40 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
(I) Course teaching methodology
The lesson with be conducted primarily in English.
Every lesson will be divided into two parts.
Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- Students are required to form team to create business plan
- External guest speakers may participate in class or online teleconferencing
* Teaching approach and content may vary according to lesson each week.
(II) Course Work
(a) Class participation
- Include pre-lesson case discussion, class participation
(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class
(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class
(III) Course Targeted Student:
• interested in creating business plan as a team
• interested to acquire deeper knowledge and competencies in entrepreneurship and business model creation
• interested in team project and individual work
The lesson with be conducted primarily in English.
Every lesson will be divided into two parts.
Small Group Discussion Before Lesson (20 mins)
Part 1: “Case Study Learning” approach (100 mins)
-Students are required learn understand concepts and induce active participation
amongst students
- Case study from Harvard Business Publication (HBP) and original cases will be used
Part 2: “Active Learning” Approach as course project (100 mins)
- Lecture will be conducted to provide additional content
- Students are required to form team to create business plan
- External guest speakers may participate in class or online teleconferencing
* Teaching approach and content may vary according to lesson each week.
(II) Course Work
(a) Class participation
- Include pre-lesson case discussion, class participation
(b) Weekly case assignment
- To be submitted at beginning of class
- Details to be briefed in class
(c) Final report for course project
- A 5-page final report for course project
- Details to be briefed in class
(III) Course Targeted Student:
• interested in creating business plan as a team
• interested to acquire deeper knowledge and competencies in entrepreneurship and business model creation
• interested in team project and individual work
授業スケジュール Course Schedule
第1日（Day1）
Week 1: Introduction of EntrepreneurshipTo understand the basic of entrepreneurship and business model through hands on business idea creation activity
●使用するケース
Case study 1: Interaction with foreigner第2日（Day2）
Week 2: The Power of Entrepreneurship EcosystemTo understand the entrepreneurship revolution
To understand the university based entrepreneurship ecosystem
●使用するケース
Case study 2: Campus outsource- Accelerator assisted startup第3日（Day3）
Week 3: Opportunity Recognition for EntrepreneurTo understand about idea creation, opportunity creation, by considering customer, competition, suppliers, government and other stakeholders
●使用するケース
Case study 3: Is this business opportunity for foreigner in Japan?第4日（Day4）
Week 4: Innovation and Cultural DiversityTo understand about concept of Cultural Synergy:
To learn from cultural conflicts and action
*Presentation of Final Business model and plan
●使用するケース
Case study 4: We are different第5日（Day5）
Week 5: Value PropositionTo understand about value proposition, consider customer and competition
To commence on course project to create business model
●使用するケース
Case study 5: Amazon 2017第6日（Day6）
Week 6: Simulation of business modelTo check assumption through actual simulation of business model
To obtain data to verify business model
●使用するケース
Case study 6: Business simulation for “Hello Konichiwa” event第7日（Day7）
Week 7: SustainabilityTo understand 3 factors of success: Resource, Network, Team
To present and obtain funding for business simulation
●使用するケース
Case study 7: New Business Venture as a citizen of Kita Nagoya成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 0 % |
| 授業内での挙手発言 Class Contribution | 40 % |
| クラス貢献度合計 Class Contribution Total | 40 % |
| 予習レポート Preparation Report | 20 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 30 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 10 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
教科書 Textbook
- Alexander Osterwalder , Yves Peigner, 「 Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers」John Wiley and Sons Ltd（2011）
参考文献・資料 Additional Readings and Resource
1) Entrepreneurship 3rd edition
By Bygrave, William D., Zacharakis, Andrew (2014)
Published year 2014, Wiley Publication
ISBN-13: 978-1118582893
2) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
By Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13 9780670921607
3) Handbook of Research on New Venture Creation
Kevin Hindle (Author, Editor), Kim Klyver (Author, Editor)
Edward Elgar, Published Year 2011
ISBN-13: 978-0857935182
4) The Development of University-Based Entrepreneurship Ecosystems: Global Practices
Michael Fetters , Edited by Patricia G. Greene , Edited by Mark P. Rice , Edited by
John S.Ibley Butler
Published year 2010, Publisher Edward Elgar Publishing Ltd,
ISBN13 9781849802635
5) This is Service Design Thinking: Basics, Tools, Cases
By (author) Marc Stickdorn , By (author) Jakob Schneider
Published year 2012, Publisher John Wiley & Sons In
ISBN13 9781118156308
By Bygrave, William D., Zacharakis, Andrew (2014)
Published year 2014, Wiley Publication
ISBN-13: 978-1118582893
2) The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
By Eric Ries
Published year 2011, Publisher Penguin Books Ltd,
ISBN13 9780670921607
3) Handbook of Research on New Venture Creation
Kevin Hindle (Author, Editor), Kim Klyver (Author, Editor)
Edward Elgar, Published Year 2011
ISBN-13: 978-0857935182
4) The Development of University-Based Entrepreneurship Ecosystems: Global Practices
Michael Fetters , Edited by Patricia G. Greene , Edited by Mark P. Rice , Edited by
John S.Ibley Butler
Published year 2010, Publisher Edward Elgar Publishing Ltd,
ISBN13 9781849802635
5) This is Service Design Thinking: Basics, Tools, Cases
By (author) Marc Stickdorn , By (author) Jakob Schneider
Published year 2012, Publisher John Wiley & Sons In
ISBN13 9781118156308
授業調査に対するコメント Comment on Course Evaluation
This course is taught using Case study approach. Preparation before class, active participation is class made up a large part of the course evaluation. Students should be remindered that absence from class may not make up for the class participation evaluation.
担当教員のプロフィール About the Instructor
Dr Goi is a professor in the Faculty of Management at NUCB Business School. He received his PhD in Media and Governance from Keio University and MBA at Waseda University in Japan. His research and teaching fields include Design Thinking, Entrepreneurship and Sustainability Development. Dr Goi has rich experience in management research about student-based venture creation in Japan and the ASEAN region. His publication titled “Dynamic Capability for the Success of Student-Based Gestation Ventures” was awarded the Best Journal Paper Award at the 12th Association for Policy Informatics Conference held in Japan in 2016. In recent years, Goi Hoe Chin employed collaborative and remote based design thinking methods to create solutions for regional towns in Chiba, Kanagawa, Aichi and Gifu prefectures in Japan. His corporate partners include Toyota Corporation, Ricoh Corporation, Tokyu Land Corporation, Ena Kawakamiya, Showa Lifestyle Museum etc. The design thinking project with Toyota Corporation was chosen as a “Best Partnership Award” (Finalist) at AMBA & BGA’s Excellence Awards in 2021.
（実務経験 Work experience）
Prior to his academic and research work, Dr has possessed diverse working experienced in private, government and non profit sector in Singapore for more than 10 years. He has served as a manager in several regional Community Development Councils (government) in Singapore for about 10 years. He has contributed to the development and implementation of regional policies, and organised community and welfare projects that created social impact on the local community.
In addition, Dr has also acted at the Assistant Director in National Volunteerism and Philanthropy Centre to develop partnership development and consultation on corporate social responsibility (CSR) program for several corporation, such as, Avanade (Asia) and DHL (Singapore).