シラバス Syllabus

授業名 Introduction to BBA (Business Economics)
Course Title Introduction to BBA (Business Economics)
担当教員 Instructor Name Dongyu Guo
コード Couse Code NUC321_N21B
授業形態 Class Type 講義 Regular course
授業形式 Class Format Live Virtual
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門専門科目200系 / Specialized Subject 200
学位 Degree BSc
開講情報 Terms / Location 2021 UG Nisshin Fall Intensive

授業の概要 Course Overview


This course assists students to foster a "Frontier Spirit", and enables them to solve economic and business problems in a global society.
This is an introductory business economics course. Business economics studies economic concepts and techniques relevant to business decision-making. It offers analytical tools for sound business decision-making. This course provides an essential toolkit in economics and business.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes


If students complete the course successfully, they should be able to

o apply economic tools to analyze real-world business decision problems
o design competition strategy under different market structures
o understand the importance of incentive and strategy in business decision making

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 70 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 30 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

o Each day students need 1 hour to review each lecture.
o Students need 0.5 hours to prepare the case.
o As this course is mainly instructed via the traditional teaching method, the first 20 minutes of each lecture from Day 2 onwards are devoted to students’ questions regarding the previous day’s content.
o Students are encouraged to use the library to prepare and review the course.

授業スケジュール Course Schedule

第1日(Day1)

Introduction to this course; Games and strategies

第2日(Day2)

Competition in prices; collusion and price wars

●使用するケース
Sony PlayStation vs. Microsoft Xbox

第3日(Day3)

Price Discrimination

●使用するケース
A bundle of a Word Processor and a Spreadsheet

第4日(Day4)

Mergers

第5日(Day5)



第6日(Day6)



第7日(Day7)



成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
講師用内規準拠 Method of Assessment Weights
予習レポート Preparation Report 30 %
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 40 %
ケース試験 Case Exam 0 %
参加者による相互評価 Peer Assessment 0 %
シミュレーション成績 Simulation 0 %
小テスト Quizzes / Tests 0 %
最終レポート Final Report 0 %
期末試験 Final Exam 30 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

Students are asked to speak in a propositive manner during the class and acquire a thorough understanding of the discussion.

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • Luis M. B. Cabral「Introduction to Industrial Organization (2nd Edition) (NOT necessary for the course)」MIT Press(2017)9780262035941

参考文献・資料 Additional Readings and Resource

Lecture slides, cases, and other reading materials will be distributed.
The textbook only serves as a reference.

授業調査に対するコメント Comment on Course Evaluation

初年度担当科目Teaching this course for the first time

担当教員のプロフィール About the Instructor 


Dongyu Guo received her Ph.D. in Economics at Humboldt University of Berlin and her M.Sc. in Statistics (research) at London School of Economics and Political Science. Her research interests lie primarily in the fields of industrial organization, competition policy, regulation and, more broadly, applied microeconomic theory.

(実務経験 Work experience)


Prior to joining NUCB, she worked as Research Fellow at the Chair of Microeconomics and International Economics at University of Duisburg-Essen, Germany.

Refereed Articles

  • (2020) Regulatory risk, vertical integration, and upstream investment. European Economic Review 128
  • (2020) Mergers with Structural Remedies in a Cournot Oligopoly. Theoretical Economics Letters 10(2): 2162-2078
  • (2017) Asymmetric price adjustments: A supply side approach. International Journal of Industrial Organization 50
  • (2015) Mergers between regulated firms with unknown efficiency gains. Review of Economic Design 19






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