| 授業名 | Introduction to BBA (Corporate Social Responsibility) |
|---|---|
| Course Title | Introduction to BBA (Corporate Social Responsibility) |
| 担当教員 Instructor Name | Rebecca Chunghee Kim |
| コード Couse Code | NUC263_N24A |
| 授業形態 Class Type | 講義 Regular course |
| 授業形式 Class Format | On Campus |
| 単位 Credits | 2 |
| 言語 Language | EN |
| 科目区分 Course Category | 専門教育科目200系 / Specialized Subject 200 |
| 学位 Degree | BSc |
| 開講情報 Terms / Location | 2024 UG Nisshin Term2 |
授業の概要 Course Overview
Misson Statementとの関係性 / Connection to our Mission Statement
NUCB's mission is to educate innovative and ethical leaders who possess a ʻFrontier Spiritʼ and to create knowledge that advances business and society. As one of the new courses of a leading globally engaged school, this course aims to underpin NUCB's mission and future purpose for educating responsible leaders who contribute to the SDGs of global society.
授業の目的（意義） / Importance of this course
This course examines business from a corporate social responsibility (CSR) perspective. This CSR class is practical and theoretical in nature. It will allow students to explore businesses, taking into account ethics and responsibility as core elements in the decision-making process. In particular, it explores the existence of corporations in liberal democracies; responsibility and sustainability-related concerns surrounding corporations and globalization.
到達目標 / Achievement Goal
This course is to create awareness of CSR, its ethical foundation and the importance to improve the local and global society. The main concepts and theories underpinning the CSR will be introduced, and students will have the opportunity to use these in understanding business related issues. Considerable emphasis will be placed on student participation in class, with the aim of promoting sustainable reflection on the many important issues that surround business-society relations.
本授業の該当ラーニングゴール Learning Goals
*本学の教育ミッションを具現化する形で設定されています。
LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 International Perspectives (BA)
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication
LG7 International Perspectives (BA)
受講後得られる具体的スキルや知識 Learning Outcomes
After completing this course, students will be able to:
• Understand the importance of CSR in global market.
• Critically discuss CSR theoretical framework and its ethical foundation.
• Evaluate moral development among local and international corporations.
• Identify and manage social, environmental, and economic risks through business activities.
• Understand the importance of CSR in global market.
• Critically discuss CSR theoretical framework and its ethical foundation.
• Evaluate moral development among local and international corporations.
• Identify and manage social, environmental, and economic risks through business activities.
SDGsとの関連性 Relevance to Sustainable Development Goals
Goal 4 質の高い教育をみんなに（Quality Education）
教育手法 Teaching Method
| 教育手法 Teaching Method | % of Course Time | |
|---|---|---|
| インプット型 Traditional | 10 % | |
| 参加者中心型 Participant-Centered Learning | ケースメソッド Case Method | 90 % |
| フィールドメソッド Field Method | 0 % | 合計 Total | 100 % |
事前学修と事後学修の内容、レポート、課題に対するフィードバック方法 Pre- and Post-Course Learning, Report, Feedback methods
Course prerequisites
Participants should allow at least 3 hours of preparation time per case.
A laptop computer is required for electronic distribution of handouts on the day of the class.
Even though this course does not use a textbook, the students will learn theories, notions and models in the field of international management.
Preparation report
Students should familiarise themselves with the cases and be ready for classroom debates.
Student should submit the preparation report (i.e., (1) critical understanding of the cases (1 page); and (2) expected key takeaways from the cases (1 page)).
Submission method : via Google Classroom.
Submission deadline: Before the class begin (7:00am for each class day).
Final Report
The case for final report will be announced ahead of the submission deadline to give you some time to familiarize yourself with the decision-making scenario.
Submission method: via Google Classroom.
*It is your responsibility to familiarise yourself fully with University Regulations concerning plagiarism and other forms of unacceptable and unfair practice.
*Some cases may be changed before the course starts.
Participants should allow at least 3 hours of preparation time per case.
A laptop computer is required for electronic distribution of handouts on the day of the class.
Even though this course does not use a textbook, the students will learn theories, notions and models in the field of international management.
Preparation report
Students should familiarise themselves with the cases and be ready for classroom debates.
Student should submit the preparation report (i.e., (1) critical understanding of the cases (1 page); and (2) expected key takeaways from the cases (1 page)).
Submission method : via Google Classroom.
Submission deadline: Before the class begin (7:00am for each class day).
Final Report
The case for final report will be announced ahead of the submission deadline to give you some time to familiarize yourself with the decision-making scenario.
Submission method: via Google Classroom.
*It is your responsibility to familiarise yourself fully with University Regulations concerning plagiarism and other forms of unacceptable and unfair practice.
*Some cases may be changed before the course starts.
授業スケジュール Course Schedule
第1日（Day1）
Course Overview, Objectives, and ExpectationsIntroduction to Corporate Social Responsibility (CSR): Scope and Importance
●使用するケース
Energy Land I第2日（Day2）
Shareholder-stakeholder TwistProfitability versus Sustainability
●使用するケース
Energy Land II第3日（Day3）
Creating Shared Value●使用するケース
Kirin第4日（Day4）
Managing Ethical Dilemmas in BusinessWhat is Ethical Decision Making?
●使用するケース
Imaginary Story: Bank of Northeastern States第5日（Day5）
Sustainable ManagementStakeholder Engagement
●使用するケース
Ito En第6日（Day6）
Responsible Marketing●使用するケース
Responsible MarketingCoca-Cola
第7日（Day7）
Environmental, Social, and Governance (ESG)●使用するケース
TBA成績評価方法 Evaluation Criteria
*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
| 講師用内規準拠 Method of Assessment | Weights |
|---|---|
| コールドコール Cold Call | 10 % |
| 授業内での挙手発言 Class Contribution | 50 % |
| クラス貢献度合計 Class Contribution Total | 60 % |
| 予習レポート Preparation Report | 10 % |
| 小テスト Quizzes / Tests | 0 % |
| シミュレーション成績 Simulation | 0 % |
| ケース試験 Case Exam | 0 % |
| 最終レポート Final Report | 30 % |
| 期末試験 Final Exam | 0 % |
| 参加者による相互評価 Peer Assessment | 0 % |
| 合計 Total | 100 % |
評価の留意事項 Notes on Evaluation Criteria
Preparation before class and active participation in both small group discussion and open class discussion are expected. The preparation report and the final report will be graded by the comprehensiveness and depth of arguments. The final course grading will follow a forced distributed curve when the number of participations is larger than 10.教科書 Textbook
- 「 」 （N/A）
参考文献・資料 Additional Readings and Resource
SELECTED PEER-REVIEWED JOURNAL ARTICLES OF THE LECTURER
1) KIM, R. C. (2022). Rethinking corporate social responsibility under contemporary capitalism: Five ways to reinvent CSR. Business Ethics, the Environment & Responsibility, 31(2), 346-362.
2) KIM, R. C., SAITO, A., & AVVARI, M. (2020). Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice. Asian Business & Management, 19, 379–406.
3) KIM, R. C. (2018). Creating Shared Value (CSV) and the United Nations Sustainable Development Goals (UN SDGs) Collaborate for a Better World? Insights from East Asia. Sustainability, 10(11), https://www.mdpi.com/2071-1050/10/11/4128.
4) KIM, R.C. YOO, K. I., & UDDIN, H. (2017). The Korean Air Nut Rage Scandal: Domestic versus International Responses to a Viral Incident. Business Horizons, 61(4), 533-544.
5) KIM, R.C., & MOON, J. (2015). Dynamics of corporate social responsibility in Asia: Knowledge and norms. Asian Business & Management, 14(5), 349-382.
6) KIM, C.H., AMAESHI, K., HARRIS, S., & SUH, C-J. (2013). CSR and the National Institutional Context: The Case of South Korea. Journal of Business Research, 66(12), 2581-2591.
7) BOLTON, S., KIM, R. C., & O’GORMAN, K. D. (2011). Corporate Social Responsibility as a Dynamic Internal Organizational Process: A Case Study. Journal of Business Ethics, 101(1), 61-74.
8) KIM, C.H., & SCULLION, H. (2011). Exploring the links between corporate social responsibility and global talent management: a comparative study of the UK and Korea. European Journal of International Management, 5(5), 501-523.
1) KIM, R. C. (2022). Rethinking corporate social responsibility under contemporary capitalism: Five ways to reinvent CSR. Business Ethics, the Environment & Responsibility, 31(2), 346-362.
2) KIM, R. C., SAITO, A., & AVVARI, M. (2020). Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice. Asian Business & Management, 19, 379–406.
3) KIM, R. C. (2018). Creating Shared Value (CSV) and the United Nations Sustainable Development Goals (UN SDGs) Collaborate for a Better World? Insights from East Asia. Sustainability, 10(11), https://www.mdpi.com/2071-1050/10/11/4128.
4) KIM, R.C. YOO, K. I., & UDDIN, H. (2017). The Korean Air Nut Rage Scandal: Domestic versus International Responses to a Viral Incident. Business Horizons, 61(4), 533-544.
5) KIM, R.C., & MOON, J. (2015). Dynamics of corporate social responsibility in Asia: Knowledge and norms. Asian Business & Management, 14(5), 349-382.
6) KIM, C.H., AMAESHI, K., HARRIS, S., & SUH, C-J. (2013). CSR and the National Institutional Context: The Case of South Korea. Journal of Business Research, 66(12), 2581-2591.
7) BOLTON, S., KIM, R. C., & O’GORMAN, K. D. (2011). Corporate Social Responsibility as a Dynamic Internal Organizational Process: A Case Study. Journal of Business Ethics, 101(1), 61-74.
8) KIM, C.H., & SCULLION, H. (2011). Exploring the links between corporate social responsibility and global talent management: a comparative study of the UK and Korea. European Journal of International Management, 5(5), 501-523.
授業調査に対するコメント Comment on Course Evaluation
Class discussion will follow a more structured and theoretically based manner.
担当教員のプロフィール About the Instructor
Rebecca Chunghee Kim, Ph.D. is Professor of Business Ethics and International Management at the NUCB Business School. She was a British Chevening scholar and a visiting scholar of University of California, Berkeley. Rebecca received her PhD degree (2009) from University of Strathclyde Business School, UK.
Specialized field and societal impact:
Rebecca is particularly interested in research on comparative and global CSR, ESG, and capitalism through active collaboration with scholars/practitioners from around the world. Her research interest also includes: UN SDGs; Inclusive Leadership; Family Business; and Institutional Theory. As a discussion-loving scholar, Rebecca has delivered speeches/guest lectures on international CSR and ESG in various nations including Japan, Korea, Malaysia, India, Indonesia, Vietnam, Philippines, Mongolia, UK and USA.
Selected Refereed Articles:
• (2022) Rethinking corporate social responsibility under contemporary capitalism: Five ways to reinvent CSR, Business Ethics, the Environment & Responsibility, 31(2), 346-362.
• (2022) Sanpo-Yoshi and Corporate Social Responsibility in Japan, Strategic Analysis, 46(4), 403–415.
• (2021) Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice, Asian Business & Management, 19, 379–406.
• (2018) The Korean Air Nut Rage Scandal: Domestic versus International Responses to a Viral Incident, Business Horizons], 61(4), 533-544.
• (2018) Can Creating Shared Value (CSV) and the United Nations Sustainable Development Goals (UN SDGs) Collaborate for a Better World? Insights from East Asia, Sustainability, 10(11), 4128.
Refereed Proceedings
• (2023) Retention of Millennial and Gen Z Employees: Does CSR Matters? 2023 AoM Conference Proceedings (Boston, USA)
• (2023) Revisiting Carroll’s Pyramid of CSR Model: How to Improve CSR Education in Multi-cultural Setting, 2023 European Academy of Management (EURAM) Conference Proceedings (Trinity Business School, Dublin, Ireland)
• (2022) Inclusive Leadership in Times of Crisis: The Messaging of Business Leaders Before and During the COVID-19 Pandemic”, 2022 EURAM Conference Proceedings (Zhaw School of Management and Law, Winterthur, Switzerland)
• (2021) Inclusive Leadership in a Time of Crisis: The Messaging of Business Leaders Before and During the COVID-19 Pandemic”, 47th EIBA Annual Conference 2021 (Madrid, Online)
• (2021) Distortions of Capitalism and Corporate Social Responsibility: 5 Ways To Reinvent CSR” 2021 EURAM Annual Conference Proceedings (University of Quebec, Online)
（実務経験 Work experience）
Previously, Rebecca taught at Ritsumeikan Asia Pacific University, University of Nottingham, University of Strathclyde, and University of Edinburgh. Prior to entering academia, she worked in the fields of foreign diplomacy, government, NGO and CSR consulting business as a professional of international relations for twelve years.
Refereed Articles
- (2024) Re-envisioning Corporate Social Responsibility Education from a Multicultural Perspective: From Pyramid to Hourglass. The International Journal of Management Education 22(3):
- (2022) Sanpo-Yoshi and Corporate Social Responsibility in Japan. Strategic Analysis 46(4):
- (2022) Rethinking corporate social responsibility under contemporary capitalism: Five ways to reinvent CSR. Business Ethics, the Environment & Responsibility 31(2):
- (2020) Interpretation and integration of “creating shared value” in Asia: implications for strategy research and practice. Asian Business & Management 19
Refereed Proceedings
- (2024). Values Above the Shareholder-Stakeholder Twist: Why do Asian Top Business Leaders Speak Differently?. AOM Proceedings .Academy of Management (AOM) 2024 Annual Meeting Chicago. 1. 2. Chicago
- (2024). How to Improve CSR Education in Multicultural Settings: Questioning Carroll’s Pyramid of CSR Model. AOM Proceedings .Academy of Management (AOM) 2024 Annual Meeting Chicago. 1. 2. Chicago
- (2024). We Are a Family, Not a Business: Can’t Family Business Be Sustainable “Across” Generations?. AOM Proceedings .Academy of Management (AOM) 2024 Annual Meeting Chicago. 1. 2. Chicago
- (2023). Retention of Millennial and Gen Z Employees: Does CSR Matter?. 2023 AoM Proceedings .2023 Academy of Management (AoM) Conference . 1. 2. Boston, USA