シラバス Syllabus

授業名 Introduction to BBA(Economics)
Course Title Introduction to BBA(Economics)
担当教員 Instructor Name Qin Dan
コード Couse Code NUC214_N22B
授業形態 Class Type 講義 Regular course
授業形式 Class Format On Campus
単位 Credits 2
言語 Language EN
科目区分 Course Category 専門専門科目200系 / Specialized Subject 200
学位 Degree BSc
開講情報 Terms / Location 2022 UG Nisshin Term4

授業の概要 Course Overview


This course assists students to foster a "Frontier Spirit", and helps students to better understand the nature of economic behavior, building up a basis for ethical and efficient business decision making.
This course include basic microeconomics and behavioral economics. Students will study models of rational choice and irrational behavioral patterns that are commonly observed but cannot be incorporated by classical economic theory. We focus on a selection of behavioral economic models that are essential in understanding consumer behavior. We will emphasize intuitions, real-life experience, and experimental results.
Upon the completion of the course, students are expected to be able to:
• Understand factors that can affect consumer behavior.
• Make predictions of consumer behavior by taking into account various factors beyond price and quality.
• Design strategies in the market place based on models of behavioral economics.
• Understand the role of experiments in behavioral economics.

本授業の該当ラーニングゴール Learning Goals

*本学の教育ミッションを具現化する形で設定されています。

LG1 Critical Thinking
LG2 Diversity Awareness
LG3 Ethical Decision Making
LG4 Effective Communication

受講後得られる具体的スキルや知識 Learning Outcomes


Students are expected to better understand the scope and limits of economic rationality and cognitive factors and biases that influence the behavior. They will be able to identify behavioral patterns and predict consumer behavior.

SDGsとの関連性 Relevance to Sustainable Development Goals

Goal 4 質の高い教育をみんなに(Quality Education)

教育手法 Teaching Method

教育手法 Teaching Method % of Course Time
インプット型 Traditional 40 %
参加者中心型 Participant-Centered Learning ケースメソッド Case Method 60 %
フィールドメソッド Field Method 0 %
合計 Total 100 %

学習方法、レポート、課題に対するフィードバック方法 Course Approach, Report, Feedback methods

In-class reading and discussion is the core of this course. Students are expected and encouraged to actively join the discussion. Grades are determined on the basis of in-class participation and the final report. Details about the final report will be given on the first day.

授業スケジュール Course Schedule

第1日(Day1)

Introduction to the course
Introduction to economic agent

●使用するケース
Original case: Experiment

第2日(Day2)

Homo Sapiens vs Homo Economicus: foundations of behavioral economics


●使用するケース
Original case: Systematic bias

第3日(Day3)

Social norm

●使用するケース
Original case: Influencing consumer behavior

第4日(Day4)

Anchoring effect

●使用するケース
Original case: Anchoring and negotiation

第5日(Day5)

Relativity

●使用するケース
Original case: Comparison

第6日(Day6)

Limited attention

●使用するケース
Original case: How well can you remember numbers?

第7日(Day7)

Mental accounting

●使用するケース
Original case: Mental accounting

成績評価方法 Evaluation Criteria

*成績は下記該当項目を基に決定されます。
*クラス貢献度合計はコールドコールと授業内での挙手発言の合算値です。
講師用内規準拠 Method of Assessment Weights
コールドコール Cold Call 0 %
授業内での挙手発言 Class Contribution 60 %
クラス貢献度合計 Class Contribution Total 60 %
予習レポート Preparation Report 0 %
小テスト Quizzes / Tests 0 %
シミュレーション成績 Simulation 0 %
ケース試験 Case Exam 0 %
最終レポート Final Report 40 %
期末試験 Final Exam 0 %
参加者による相互評価 Peer Assessment 0 %
合計 Total 100 %

評価の留意事項 Notes on Evaluation Criteria

使用ケース一覧 List of Cases

    ケースは使用しません。

教科書 Textbook

  • (Textbook NOT necessary)Ariely D「(Textbook NOT necessary)Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions」Harper Perennial(2010)

参考文献・資料 Additional Readings and Resource

Kahneman “Thinking, Fast and Slow” Penguin Group (2012) 978-0141033570
Thaler “Misbehaving: The Making of Behavioral Economics” W W Norton (2016) 978-0393352795

Reading materials will be distributed in class.

授業調査に対するコメント Comment on Course Evaluation

I have modified the course accordingly.

担当教員のプロフィール About the Instructor 


2015年早稲田大学経済学研究科博士後期終了。同年に早稲田大学より博士(経済学)を取得。その後、早稲田大学政治経済学部助手、東北大学経済学研究科准教授を経て、2020年より本学に着任。
Dr. Dan Qin is Associate Professor at NUCB. He received his Ph.D. in economics from Waseda University. He joined NUCB in 2020 after working as research associate at Waseda University and associate professor at Tohoku University. His main fields of interest are microeconomic theory and behavioral economics.

Refereed articles
1. Qin D (2021) "A Note on Numerical Representations of Nested System of Strict Partial Orders", Games (ABDC B)
2. Qin D (2021) “Exclusive reference dependent choice”, Economics Letters (ABDC A)
3. Qin D (2019) “A note on reference-dependent choice with threshold representation”, B.E. journal of theoretical economics (ABDC A)
4. Qin D (2018) “On reference-dependent shortlisting behavior”, B.E. journal of theoretical economics (ABDC A)
5. Qin, D (2017), “Partially dominant choice with transitive preferences", Economic theory bulletin (ABDC B)
6. Qin, D and Ryan M (2016), “Rationalizability of Plott-Consistent Choice Functions: A Corrigendum", Social choice and welfare (ABDC A)
7. Qin, D (2015a), “On justifiable choice functions over opportunity sets", Social choice and welfare (ABDC A)
8. Qin, D (2015b), “On S-independence and Hansson’s external independence", Theory and Decision (ABDC A)
9. Qin, D (2014a), “Refining the information function method: Instrument and application", Czech Economic Review (ABDC C)
10. Qin, D (2014b), “Aggregating quasi-transitive preferences: a note", Economics Bulletin (ABDC C)
11. Qin, D (2014c), “A note on justifiable preferences over opportunity sets", Economics Bulletin (ABDC C)

Research grants as principal investigator
[1]Grant-in-Aid for Young Scientist, JSPS, “A study on reference-dependent choice procedures with endogenously determined reference(s)",18K12739
[2]Grant-in-Aid for Young Scientist (B), JSPS, “Behavioral and welfare implications of reference- dependent shortlisting behavior",16K17091


Refereed Articles

  • (2021) A Note on Numerical Representations of Nested System of Strict Partial Orders. Games
  • (2021) Exclusive shortlisting choice with reference. Economics Letters
  • (2020) A Note on Reference-Dependent Choice with Threshold Representation. The B.E. journal of theoretical economics
  • (2017) Partially dominant choice with transitive preferences. Economic Theory Bulletin volume
  • (2017) On reference dependent shortlisting behavior. The B.E. journal of theoretical economics






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